Rethinking Your Business Communications Technology Strategy
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Transcript of Rethinking Your Business Communications Technology Strategy
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Don’t Get Distracted It’s easy to get caught up in all the specifications, features and jazzy vendor demos. While providers with the most bells and whistles often win flash
doesn’t always equal substance.
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Often, it’s only after implementation that businesses discover that Cool tools alone won’t help you accomplish what you sought to achieve. Savvy implementation, training, and support make the difference in the long run.
Take a lesson from J.K. Rowling ... Start from the end.
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Ask yourself these questions:
Why and with whom are you communicating?
What kind of communications infrastructure do you need to facilitate your business objectives?
What will maximize the value of every communication touch point?
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Your hosted communications strategy should leverage its systems and services to:
Improve customer relationships
Increase revenue
Reduce cost and capital
Increase communication quality
Reduce risk
Capture valuable data
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Communications systems and services are strategic enablers at every touch point and should be a consistent catalyst for
accelerating growth.
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Ensuring Communications Systems are Accelerators of Growth
The products you use must be interoperable and integrate within a larger framework and network environment.
Consider performance gains over time as opposed to just the “hard” cost savings that deliver only short-term results.
Hosted communications should be viewed in terms of total value equations and considered not a means to end, but a potential competitive advantage.
Give mobility proper weight in your functionality matrix
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Even though you may know where you want your hosted communications strategy to take you, remember it has to
exist in a world of changing trends and market drivers.
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Trends and Market Drivers Effecting Your Strategy
The rise of user expectations with constrained IT budgets
A growing acceptance of BYOD within the enterprise
Mobility, mobility, mobility
The increase in global/remote workers
The growing desire for on-demand access to content, colleagues and data
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The future points to hosted communications as a source of strategic value and competitive
differentiation.
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