Rethinking engagement Using behavioural ... - Engage Employee · Rethinking engagement –Using...
Transcript of Rethinking engagement Using behavioural ... - Engage Employee · Rethinking engagement –Using...
Rethinking engagement – Using behavioural
insights to drive change
Debbie Bennett-Jackson I @debloujackson
SVP Marketing & Engagement
About Citi
• 200 million customer accounts
• Do business in more than 160 countries and jurisdictions
• Financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management
• Around 220,000 employees globally
• Around 34,000 in EMEA
Change is the new normal
70% of organisational change fails
as a result of employee attitudes and management behaviour
McKinsey & Co. The Inconvenient Truth behind Change Management
4 MM.DD.YY Presentation Title
5 MM.DD.YY Presentation Title
Banks v Banking
Crowd sourcing: Our People told us
Talent, Learning & Diversity
Leader participation
Leader Videos User Generated Content
Social Conversation
User Generate ContentLeader/Manager Stories
Storytelling
External Storytelling
Habit changing bite-sized activity
Day 25: Invoke your
inspirational giants
Tools
Bias Bingo
#BeMore 50
Engaging the #BeMore 50
Welcome Pack
Personalised Videos
Manager EmailQuarterly Calls
Impact
+2%Provided with challenging
assignments and
experiences to develop
.
+2%Engagement theme
+8%The opportunity to grow and
develop
+4%Innovation theme
Operating models
What have we learned?
1. Compelling brand that connects at human level
2. Clear call to action/nudge
3. Fully integrated & just in time
4. Power of storytelling
5. Bite sized content
6. Social community
7. Work across organisational silos
8. Leaders, leading by example
9. Managers are key
10. Amplify with ambassadors
Questions? Comments? Observations?