Rethink13pbertels
52
EFFECTIVE BRAINSTORMING Peter Bertels peter.bertels@flandersdc.be @pbertels
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Transcript of Rethink13pbertels
I AM PETER
Flanders DC
Brainstorm workshops
° 1981
Entrepreneur: co-founder of Dwengo & Yarts
I am helping Flemish
companies with creativity
@pbertels
PhD Computer Science
WHO ARE
YOU?
CREATIVITY & ENTREPRENEURSHIP
Technology
Science
Business
Society
Creative
sector
New products, new services, new business models,
new organisational structure, new markets, …
ENTREPRENEURIAL CREATIVITY
SOME EXAMPLES …
PROCESS INNOVATION
PLATFORM FOR YARTISTS
WHAT IS CREATIVITY?
SEICNITFIC RSAEECRH
Aoccdrnig to a rseearch at Cmabrigde
Uinervtisy, it deosn't mttaer in waht oredr
the ltteers in a wrod are, the olny iprmoatnt
tihng is taht the frist and lsat ltteers be at
the rghit pclae. The rset can be a toatl mses
and you can sitll raed it wouthit porbelm.
Tihs is bcuseae the huamn mnid deos not
raed ervey lteter by istlef, but the wrod as a
wlohe.
OBSERVATION
DEFER JUDGEMENT
THINKING IN ALTERNATIVES
ONLINE COURSE IN CREATIVE THINKING
http://www.flandersdc.be
36% to 92% ideas from outside
DOES IT WORK?
BRAINSTORMING IN 4 PHASES
INNOWIZ.BE
PROBLEM DEFINITION
IDEA GENERATION
IDEA SELECTION
COMMUNICATION & FOLLOW UP
BRAINSTORMING IN SMALL GROUPS
WRITE DOWN ALL IDEAS YOU HAVE
ALPHABET TECHNIQUE
AFTER A WHILE …
time
1. spontaneous
2. technique X
3. technique Y number of ideas
NEGATIVE BRAINSTORM
SCAMPER: 7 TECHNIQUES
• Substitute
• Combine
• Adapt
• Maximise/Minimise
• Putting to a new use
• Eliminate
• Rearrange
FLOWER ASSOCIATION
INSPIRED BY NATURE
GPS BRAINSTORMING TOOL
Generating ideas
Choosing the best
Develop 3 top ideas
www.flandersdc.be/gps
www.flandersdc.be/gps
GPS BRAINSTORM
• 6 viewpoints to stimulate
your creativity
• 5 trends + 1 free field
• Brainstorm technique
for groups of 12-15 people
KEEP IN MIND…
• Defer your judgement
• Be open & enthousiastic
• Mind crazy or naïve ideas
• Build on the ideas
of others
IDEA SELECTION
• Mind the end goal
• Think in opportunities
• Dare to choose
• Trust your intuition
• Energyzing ideas
COCD BOX FOR SELECTING IDEAS
how
now wow
Normal Original
Easy
Difficult
INTERESTED IN GPS?
Join the free GPS train-the-trainer sessions
www.flandersdc.be/workshops
or get your own GPS kit via
www.flandersdc.be/gps
