Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong -...
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Rethink INFLUENCER MARKETING
Transcript of Rethink INFLUENCER MARKETING - research.vietnambusiness.tvresearch.vietnambusiness.tv/Phuong -...
SUCCESS CRITERIAS
Brand relevancy
Right audience
Amplification factors (engagement)
Reach (awareness)
ROI
applied technology
DemographicGeographicContent category Brand mentioned Engaged Content format Social devote Social impact (engagement + reach)