Retaining and Recruiting Members In Difficult Times.
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Transcript of Retaining and Recruiting Members In Difficult Times.
KNOW YOUR MEMBERSHIP
• Demographics• Tracking Member
Involvement• Identify Key Reasons for
Joining• Satisfaction Surveys
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MEMBERSHIP VALUE/BENEFITS
• Advocacy• Professional Development• Networking• Awards/Scholarships• Discounts on
products/services• Other
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MARKETING THE VALUE OF ASSOCIATION MEMBERSHIP • Email Newsletters
• Print Newsletters• Social Networking Sites• Press Releases• Paid Advertising• Events• Interviews
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RETENTION EFFORTS • Engage new members during first three years
• Provide meaningful (but simple) ways for involvement
• Recognize members for accomplishments or awards
• Allow for continuous input opportunities
• Repeated follow-up with expiring members
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ATTRACTION EFFORTS • Develop contact lists of non-members
• Survey Ex-Members• Create joint memberships
or Partnerships• Develop Targeted
Marketing Initiatives• Incentivize Current
Members to Recruit
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RESOURCES NEEDED • Association Management• Membership Software• Website• Online Membership• Membership Committee• Survey Tools• Funding
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MEMBERSHIP LIFE CYCLE
Membership Retention
Create Value
Market Value
Membership Attraction
Conference
Benefits & Services
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CONCLUSION
• For further info contact:• MICHAEL J. BORGES• [email protected]• (518) 432-6952, ext. 101• OR VISIT • WWW.NYLA.ORG
Enjoy Boston and ALA Mid-Winter!
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