7/25/2019 Retained Newness

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7/25/2019 Retained Newness

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One of the challenges in todays automotive environment is to understand

the deterioration that a passenger vehicle undergoes over a period of time.

Quantifying the same in measurable terms has been a big task. Tata Motors is

in the process of improving its Retained Newness of its vehicles and if you are

part of a corporate team who have been tasked with this responsibility, kindlyexplain ways to take this aspect forward. The following are the key questions

that the head of you team has asked you to explore in detail.

What is Retained Newness from a Customers perspective

What is a measure of Retained Newness

Against the measure, how does present TML vehicles compare with that

of competitors

What are the ways and means through which, Retained Newness of TML

vehicles can be improved

Will better retained newness numbers help in sales and are you able to

establish such a correlation based on the present vehicles in the market?