Retail’s Digital Transformation

1© 2016 SAP SE or an SAP affiliate company. All rights reserved.

NRF BIG SHOW 2016R E TA I L . D I G I TA L . I N F I N I T E O P P O R T U N I T Y.

J A N U A R Y 1 7 – 2 0 2 0 1 6 | N E W Y O R K C I T Y

2© 2016 SAP SE or an SAP affiliate company. All rights reserved.

NRF BIG SHOW 2016J A N U A R Y 1 7 – 2 0 2 0 1 6 | N E W Y O R K C I T Y

R E TA I L . D I G I TA L . I N F I N I T E O P P O R T U N I T Y.

©2015 SAP SE or an SAP affiliate company. All rights reserved. 3

The World is Digital and Networked

Last 2 years

90%Of the world’s data has

been generated1

Last 2 years

40%Growth in adoption of

business networks2

1 ScienceDaily, May 22, 2013.

2 Technology Adoption Report on Business Networks, Ardent Partners, 2014.

3 Internet of Things (IoT) 2013 to 2020 Market Forecast: Billions of Things, Trillions of Dollars, IDC, 2013.

4 Statista, 2014.

212 billion

End of 2020

“Things” will be connected3

By 2020

9 billionMobile users in the world4

In 2014

51%Of workloads processed

in the cloud5

5 Cisco Global Cloud Index: Forecast and Methodology for

2013–2018, Cisco Systems Inc., November 11, 2014.

http://www.sciencedaily.com/releases/2013/05/130522085217.htm

http://cporising.com/2014/10/09/introducing-ardent-partners-technology-adoption-report-on-business-networks/

http://cts.businesswire.com/ct/CT?id=smartlink&url=http://www.idc.com/getdoc.jsp?containerId=243661&esheet=50721954&newsitemid=20131003005687&lan=en-US&anchor=Internet+of+Things+(IoT)+2013+to+2020+Market+Analysis:+Billions+of+Things,+Trillions+of+Dollars&index=4&md5=59da372afbdafaa6e8563b0f5d6412f0

http://www.statista.com/statistics/218984/number-of-global-mobile-users-since-2010/

http://www.cisco.com/c/en/us/solutions/collateral/service-provider/global-cloud-index-gci/Cloud_Index_White_Paper.html


Contextual

Personalized

Cross-channel

Digitally empowered consumers shop differently


Retail Omni CommerceStrategic Drivers

Increase conversion rates

Reduce returns

Improve shopping

experience

Rapidly implement new

marketing initiatives and

promotional offer types in

all channels

Provide consistent pricing

across all channels

Buy, fulfill, return anywhere

Real-time inventory visibility

Flexible use of inventory

Reduce delivery time and

cost

Reduce zero picks and

cancelled orders

Consolidate customer data

Track all customer

interactions

Connect interactions across

touch points

Understand preferences,

customer profiles

Product Data

Quality

Consistent

Pricing

360 View of

Customer

Reliable Inventory

Availability

Increase Sales Drive Revenue /Margin Reduce Cost Customer Insight Differentiate

Strategic Drivers

Provide contextual,

personalized, and

consistent experience

across channels

Online and in store

Personalized

experience

PROFILE

IMP

LIC

ITE

XP

LIC

IT

RELEVANCE

NORMALIZATION

ENGAGEMENT

LISTENING

BROWSE

CLICK

OPEN

CLOSE

IGNORE

WALK-BY

HOVER

BUY

REGISTER

SUBSCRIBE

RETURN

COMPLETE

SEND

SHARE

EVENTS FROM

TRIGGERS TO

Merchandising Merchandising

Merchandising

Supply chain Supply chain

Supply chain

Stores

Customer

touch

points

Marketing MarketingMarketing

E-com

Mobile

Channels

Put customer at the center of decision making

Align business processes (merchandising, marketing,

supply chain, …)

Engage customers consistently across all touch points

Product centric

Organizational silos

Scattered and

inconsistent data

Managing this digital transformation requires a new retail mindset

Integrated Marketing & Personalized PromotionsNorth American Grocery Retailer Case study

• Transitioning from Physical to

Digital World

• Personalizing Offers and

Predicting Profits

• Measuring Marketing &

Promotion Effectiveness

Brookshires GrocerySAP CAR Powers Loyalty and Promotions Transformation

Watch the Sapphire Presentation and hear directly from Brookshire Grocery:

http://events.sap.com/sapphirenow/en/sessions.aspx

Reinvigorate Customer Experiences with Innovation in the Grocery Business

+ $600 / year21% more likely to stay Core

Digitally EngagedCORE SHOPPERS

+ $675 / year23% more likely to stay Opportunity156% more likely to move up to Core

Digitally EngagedOPPORTUNITY

SHOPPERS

Hybris marketing and Facebook: Personalized Marketing at Scale

Predictive Analytics

Scoring

Golden Segment

and Custom

Audience

Personalized

Offer /

Engagement

Campaign

Analytics

Marketing

• Extend your “golden” customer segments by finding look-alikes on Facebook

• Create highly personalized offers with closed-loop commerce integration

• Manage end-to-end budget and campaign planning as part of the broader marketing mix

Facebook

Ads

Campaign Planning

Budgeting

Retail’s Digital Transformation

Retail

Transcript of Retail’s Digital Transformation