RetailMeNot Mobile On-boarding Teardown
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Transcript of RetailMeNot Mobile On-boarding Teardown
RetailMeNot!Mobile !On-boarding
Ian Schoen!@icschoen
Nice! I immediately know!how the app is going to !help me.
Nice! I immediately know!how the app is going to !help me.
Playful graphics that also!primes the user for what !RetailMeNot can help!them buy
Another nice primer. Simple !iconography that will be !used later in the app
Another nice primer. Simple !iconography that will be !used later in the app !
Unfortunately, users will !find that the iconography!is actually inverted in the!app!
Another nice primer. Simple !iconography that will be !used later in the app !
Unfortunately, users will !find that the iconography!is actually inverted in the!app!
Example #1
Another nice primer. Simple !iconography that will be !used later in the app
Unfortunately, users will !find that the iconography!is actually inverted in the!app!
Example #1
Example #2
A nice way to !establish trust
This icon is typically!used for text !messaging, not!notifications… right?
This icon is typically!used for text !messaging, not!notifications… right?
Nice work emphasizing!preferred action
This icon is typically!used for text !messaging, not!notifications… right?
Nice work emphasizing!preferred action
The button style also mimics!the ‘Continue’ button the !user has encountered and !used in the previous screens.!To avoid dissonance, users!are likely to select this button
Cool feature and the copy!explains why the user !might like to enable it
Clear call to action
Clear call to action
Nice! I love personalization :)
Clear call to action
Nice! I love personalization :)
Also provides a !great introduction to !the diversity of !companies!that RetailMeNot!partners with
Clear call to action
Nice! I love personalization :)
Also provides a !great introduction to !the diversity of !companies!that RetailMeNot!partners with Hm, I do wonder how!
RetailMeNot decided !to order these companies!though…
Clear call to action
Nice! I love personalization :)
Also provides a !great introduction to !the diversity of !companies!that RetailMeNot!partners with Hm, I do wonder how!
RetailMeNot decided !to order these companies!though…
Hm, Why is this not!the real Pizza Hut logo?
I’m a big fan of !the hearts — a!delightful little!animation when!tapped!
Okay! I could !be into this…
Okay! I could !be into this…
Seems like they’re !trying to sneak this in.!Not sure I like !newsletters… :-/
Okay! I could !be into this…
Seems like they’re !trying to sneak this in.!Not sure I like !newsletters…
Nice job clearly promoting !preferred sign up!
Okay! I could !be into this…
Seems like they’re !trying to sneak this in.!Not sure I like !newsletters…
Nice job clearly promoting !preferred sign up!
I chose to put in a false email!to see what would happen…!([email protected]). There!was no error message and I!was passed on to the next!screen.
Okay! I could !be into this…
Seems like they’re !trying to sneak this in.!Not sure I like !newsletters…
Nice job clearly promoting !preferred sign up!
I chose to put in a false email!to see what would happen…!([email protected]). There!was no error message and I!was passed on to the next!screen.
There was also no call to!action once I had signed up.!Helpful tips like “check your!email” or confirm address” !could have been nice
Our Best Feed
Love the multiple !feeds — great for !user engagement
Our Best Feed
Love the multiple !feeds — great for !user engagement
Not sure what I would!be buying exactly…!Needs a better!description
Our Best Feed
Love the multiple !feeds — great for !user engagement
Not sure what I would!be buying exactly…!Needs a better!description
Some descriptions are !better than others…
Our Best Feed
Love the multiple !feeds — great for !user engagement
Not sure what I would!be buying exactly…!Needs a better!description
Some descriptions are !better than others…
Cool scrolling interaction. !Nice that users are !able to preview other !deals as they scroll!
Our Best Feed
Bottom of Our Best Feed
Bottom of Our Best Feed
Nice. Leading the!user towards other!app engagement
Bottom of Our Best Feed
Nice. Leading the!user towards other!app engagement
Awesome graphic! Love!how the arrow leads !right down to Favorites!in the Nav bar
Nearby button
Nearby button
Good copy. Reminds!user how feature!can help them
Nearby button
Good copy. Reminds!user how feature!can help them
Preferred action!nicely highlighted
Nearby button
Good copy. Reminds!user how feature!can help them
Preferred action!nicely highlighted
Good way of not forcing!user to make a decision!immediately
Nearby button
Good copy. Reminds!user how feature!can help them
Preferred action!nicely highlighted
Good way of not forcing!user to make a decision!immediately
Allows user to dive !deeper for details
Nearby button
Good copy. Reminds!user how feature!can help them
Preferred action!nicely highlighted
Good way of not forcing!user to make a decision!immediately
Allows user to dive !deeper for details
Important to have !a way for users !to bail out if they!don’t want to activate!Nearby
Nearby button
Good copy. Reminds!user how feature!can help them
Preferred action!nicely highlighted
Good way of not forcing!user to make a decision!immediately
Allows user to dive !deeper for details
Important to have !a way for users !to bail out if they!don’t want to activate!Nearby
Interesting use of teal !as a secondary color. !Aren’t RetailMeNot’s !colors purple and red?
Favorites Button
Favorites Button
Suggesting more stores!I might like… :)
Favorites Button
Suggesting more stores!I might like… :)
Aeropostale? I think!that’s a store for middle!school girls… Not sure!how that was suggested!from Lyft!
Categories Button
Categories Button
Clear and simple!layout with friendly!icons
Categories Button
Clear and simple!layout with friendly!icons
I like the grid iconography but!the section is not organized!that way. A little confusing
RetailMeNot!Mobile !On-boarding
That’s it — !Thanks for taking a look!