Retailing 16 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall.
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Transcript of Retailing 16 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall.
Retailing 16Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Wheel of retailing
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Retail life cycle
INTRODUCTION
Aggressive entrepreneurs
Pop up retailers
GROWTH
Sales grow
New competitors
Stores expand offerings
MATURITY
Multiple competitors
Profits decline
New products offered
DECLINE
Offerings become obsolete
Future of retailingCopyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Demographics
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TechnologyTechnology
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GlobalizationCopyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Self-Service Limited-Service
Full-Service
Classify Retailersby Service Level
Classify Retailers
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
NARROW BROAD
SH
AL
LO
WD
EE
PMer
chan
dise
Dep
th
Merchandise Breadth
Convenience stores (airport gift shop)
Warehouse club (Sam’s, Costco)
Specialty stores (Legendaryheroes.com)
Super retailers (Amazon.com)
by Merchandise selection
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
STORES NON-STORE
Retail types
Convenience
Supermarkets
Specialty
Discount
Off-price
Warehouse clubs
Factory outlets
Department
Hypermarkets
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
STORES NON-STORE
Retail types
Convenience
Supermarkets
Specialty
Discount
Off-price
Warehouse clubs
Factory outlets
Department
Hypermarkets
Direct selling
Door to door
Party selling
Vending machines
Auctions/eBay
Garage sales, Craigslist.com
Online retailers
Copyright © 20112Pearson Education, Inc. Publishing as Prentice Hall
Store Types
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Convenience Convenience Store
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Non-Store
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
B2C E-commerce
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E-commerce
Benefits to the firm
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
E-commerce
Limitations to the firm
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Benefits to the Consumer
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Limitations for the Consumer
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Future effects of B2C
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Retailing as Theater
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Store Image
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LUXU
RY
THR
IFTY
TRADITIONAL
FASHION FORWARD
Macy’s
Sears
Saks Fifth Ave.
Lord & Taylor
Bergdorf Goodman
Bloomingdales
Barney’s
Henri Bendel
Store image mapping
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
STORE DESIGN
Image elements
Atmospherics
Music, color, lighting
Traffic flow
Visual merchandising
PRICING
STORE PERSONNEL
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Atmospherics Atmospherics
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Lighting, color, music
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Store Layout
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Store Layout
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Visual Merchandising
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Store Staff
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Pricing and store image
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All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
Copyright © 2012 Pearson Education, Inc. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice HallPublishing as Prentice Hall
