Retailers grab your running shoes, it’s time to keep up with the customer!
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Transcript of Retailers grab your running shoes, it’s time to keep up with the customer!
©Copyright SymphonyEYC. The contents of this document are confidential and not for reproduction without permission | Page 1 ©Copyright SymphonyEYC. The contents of this document are confidential and not for reproduction without permission | Page 1
TRANSFORMING RETAIL
How you can address growing shopper needs
Guide customers to the right place in store to locate items on their list.
Utilise geolocation to push relevant promotions as the customer walks down the aisles.
Personalize the customer experience. For example use data on personal dietary requirements to direct the customer to gluten free products.
Link apps to in-store product availability to avoid sending customers to an empty shelf.
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TRANSFORMING RETAIL
Shoppers are connected to the retailer and the store environment through a customer facing app, which provides them with a more engaged and expedient shopping experience. Whether in the store, at home or on the go, the customer can plan their shopping journey and ensure that they take advantage of offers that are relevant and personalized for them. Shopping time is decreased and they have visibility into real-time product availability.
*Image reproduced courtesy of Symphony GOLD partner Fonella
7 steps to meaningful customer engagement
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TRANSFORMING RETAIL
Greater results with less effort
An engaged customer delivers
23% increase in sales.
A disengaged customer requires a 13% discount for a retailer to achieve the same results.
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TRANSFORMING RETAIL
As a customer dis-engages the retailer needs to pick up on the signals and act. To remain competitive, retailers need to move beyond pure CRM and
Loyalty type approaches to Customer Engagement.
It all starts by knowing
Who buys what Your most valuablecustomer segments
Which campaigns actually work
Move beyond pure CRM & Loyalty approaches to Customer Engagement
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TRANSFORMING RETAIL
We often hear life is a marathon and not a sprint. To build long-standing relationships and influence individual purchase decisions, a customer engagement program needs to be both.
When a customer is drifting away, it’s a quick 100 m sprint to not lose them. When it comes to the life time value of a customer (CLV) your engagement is a marathon.
A Customer Engagement Program provides you with the right tools to identify types of customers, their behavior and to capture attrition and act upon this knowledge before it’s too late. It also enables you to make the hard
choice of when to exclude client groups.
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TRANSFORMING RETAIL
Move at the speed of your customers, strategies and solutions exist,
now it is about execution.
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TRANSFORMING RETAIL
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