THE NEW E-COMMERCE REALITY

Organize Your Way to Success!

AGENDA: THE NEW E-COMMERCE REALITY

• Website Format Options• Informational • E-commerce

• Web Marketing Strategies • Internal

• E-mail• Blog• Product descriptions/zoom• Ratings and Reviews

• External• SEO• Social Media

• Facebook• Twitter• Linked In • You Tube• Pinterest• Google+• Daily Deals Websites

• Tools• Live Chat• M-Commerce

TO HERE…

TO HERE….

FORMAT OPTIONS: WHAT IS MY OBJECTIVE?

• Informational vs. E-Commerce• What is my commitment level?

• Deciding Factors • Goals and Objectives • Resources—maintenance, experience, and money• Customer: Demographics

DOMAIN NAME REGISTRATION

• Register own name• http://whois.domaintools.com

• Where to Register• Hosting Company-Server • Go Daddy look up to see if the domain name is taken

• “Mom and Pop Web Person” like a Reseller who owns a company that hosts, builds and does maintenance• See Point #1

INFORMATIONAL SITE

• Resources• Do-It-Yourself• Hire a contractor-make sure it includes

updates• Sources: Freelancer, Guru, and O-Desk• Images: i-stock photo

E-COMMERCE OPTIONS

Template Stores and Customized1. Examples of Stores

1. http://smallbusiness.yahoo.com/ecommerce/index.php

2. www.amazon.com3. www.volusion.com4. www.businesscatalyst.com

2. Pros and Cons3. How Do I Not Get Taken?

1. Resources2. Referrals3. Research

E-COMMERCE SITE PERSONNEL AND SERVICES

• Personnel• Designer-Look and feel• Programmer/Developer-behind the scenes technical and functionality,

writes code, tests code, makes sure site is functioning• Webmaster-on-going updates and changes• SEO-Search Engine Optimization and/or PPC• E-mail Master • Photographer• Copywriter-Blog, Newsletter, Product Descriptions• Social Media Copywriter

• Services: • Site Host• Payment Processing• Payment Gateway• Live chat• Email provider• SSL Certificate Provider

WEB MARKETING 101

• Internal • E-mail• Product Descriptions• Ratings & Reviews

• External • Social Media

• Blog• Facebook• Twitter• Linked In • You Tube• Pinterest• Google+• Daily Deal Sites

• Tools: SEO, Live Chat, M-Commerce

INTERNAL MARKETING

• Email• Newsletters: • Constant Contact• iContact

• Product Descriptions• Ratings and Reviews

E-MAIL

• Newsletters• Birthday messages• Abandoned cart reminders

BLOGS

GOOGLE NEWS ALERT

• Monitor the Web for interesting new content• http://www.google.com/alerts• Google Alerts are email updates of the latest

relevant Google results (web, news, etc.) based on your choice of query or topic.

SOCIAL NETWORKING

• Social networking is the grouping of individuals into specific groups.• Social networking websites function like an online

community of internet users where members can share common interests in hobbies, religion, or politics.

SOCIAL MEDIA FOR BUSINESS

• Marketing to Current and Prospective Customers• Finding Contacts: Sales Reps or

Manufacturers• Hiring Good People• Expert-making• Monitor Competition• Public Relations• Focus Groups

SOCIAL MEDIA 411

• Integrate, Connect, Engage vs. Inform, Inform, Persuade, Remind • Key: Provide Value through relevant content! • Remember: Your customers and competitors

are here! • Web of Friends!

SOCIAL MEDIA

COMPARISON

Facebook

• Fan page and link to every piece of communication

• Like button • Share• Free Tabs: photos, video,

events• Custom Tabs: Blog Feed,

Shop• Ads

Google+

• Circles• Video Hangout• News Feed

COMPARISON

Twitter

• 140 character message• Answer questions• Brand Awareness: Build

Buzz• Host special promotions• Host twitter parties• Customers help decide

what retailer should carry

You Tube

• Discover, watch and share originally created videos• Flip Cam

COMPARISON

Pinterest

• Virtual pinboard allows you to discover, organize and share things on web• Create boards on any

topic of choice• Add a pin it button to

product pages or a Follow Me on Pinterest

Linked In

• Built upon trusted connections and relationships, LinkedIn has established the world's largest and most powerful community of professionals

DAILY DEALS WEBSITES

• Vouchers that offer deep discounts on mostly local products and services.• GroupOn-$787 million worth of vouchers last year

from over 50 million consumers• Local merchant groups can offer the same web

marketing

LIVE CHAT & M-COMMERCE

• Live Chat• Provide Support• Live Chat

• M-Commerce• Get Ready for the next big wave of M-Commerce!

SEARCH ENGINE OPTIMIZATION

• Services• Site analysis and design• Content writing• Link building• Google analytics• Key word analytics

MY ACTION PLAN

• Q and A