Retailer Success Storyd3rl0r14s5hxqf.cloudfront.net/casestudy/mezzmer-case...Retailer Success Story...
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Retailer for designer quality eyewear at an attractive price www.mezzmer.com OBJECTIVE: Drive social commerce through word-of-mouth 9-fold increase in Facebook fans in less than a year 1 out of 3 fans converted into email subscriber 76% increase in user engagement on website 5.7 times higher sales conversion rate for social traffic “We are seeing a strong growth in our fan base, user engagement, and sales conversion by utilizing ShopSocially’s platform.” Roger Lee Founder, Mezzmer Eyewear ShopSocially 339 N. Bernardo Avenue, Suite #200 Mountain View, CA 94043 Web: http://shopsocially.com Email: [email protected] Phone: 650 701 7759 Retailer Success Story
Transcript of Retailer Success Storyd3rl0r14s5hxqf.cloudfront.net/casestudy/mezzmer-case...Retailer Success Story...
Retailer for designer quality eyewear at an attractive pricewww.mezzmer.com
OBJECTIVE: Drive social commerce through word-of-mouth
9-fold increase in Facebook fans in less than a year
1 out of 3 fans converted into email subscriber
76% increase in user engagement on website
5.7 times higher sales conversion rate for social tra�c
“We are seeing a strong growth in our fan base, user engagement, and sales conversion by utilizing ShopSocially’s platform.”
Roger LeeFounder, Mezzmer Eyewear
ShopSocially339 N. Bernardo Avenue, Suite #200Mountain View, CA 94043
Web: http://shopsocially.comEmail: [email protected]: 650 701 7759
Retailer Success Story
Retailer Success Story
Mezzmer Eyewear did not see the ROI from social ads and decided to adopt a di�er-ent strategy – adding social modules directly on their ecommerce website. Mezzmer did a site wide deployment of Get-a-Fan module from ShopSocially. A ‘Buy 1 Get 1 50% O�” coupon was o�ered to visitors for becoming a fan. Visitors did not have to leave the site and were able to redeem the coupon right away. The results were very impressive.
METHODOLOGY:
OBJECTIVE: Increase fans, user engagement and revenue
2.77% visitors became fans
9-fold increase in Facebook fans with ShopSocially
1 out of 3 fans also became email subscriber
5.7X higher sales conversion rate for fans
ShopSocially339 N. Bernardo Avenue, Suite #200Mountain View, CA 94043
Web: http://shopsocially.comEmail: [email protected]: 650 701 7759
RESULTS
Retailer Success Story
On the post-purchase page, shoppers on Mezzmer Eyewear were given a coupon to share the purchase with their friends. Shoppers got 15% OFF on their next order. 8% of shoppers referred this promotion to friends. Each referral created a Facebook post resulting in word-of-mouth virality.
METHODOLOGY:
OBJECTIVE: Enabling Friend Referrals Post-Purchase & Create Social Testimonials
8% of shoppers referred this promotion to friends. Each referral created a Facebook post resulting in word-of-mouth virality.
ShopSocially339 N. Bernardo Avenue, Suite #200Mountain View, CA 94043
Web: http://shopsocially.comEmail: [email protected]: 650 701 7759
RESULTS
Retailer Success Story
Mezzmer Eyewear wanted to increase the user engagement on their website and make it more social. By adding social commerce modules from ShopSocially, Mez-zmer could create social referrals and increase its reach on social networks. Cashing upon the purchase intent of users on its site, Mazzmer used social media influence to capitalize on this interest and convert their store into a word-of-mouth powerhouse.
METHODOLOGY:
OBJECTIVE: Increase User Engagement on Website and Drive Word-of-Mouth Promotion
76% increase in user-engagement on website
9-fold increase in social reach (Facebook fanbase)
ShopSocially339 N. Bernardo Avenue, Suite #200Mountain View, CA 94043
Web: http://shopsocially.comEmail: [email protected]: 650 701 7759
RESULTS
