Retailer becomes e-tailer Jan Somers
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Transcript of Retailer becomes e-tailer Jan Somers
Jan Somers – CEO GS1 Belgium & Luxembourg
RETAILER becomes e-TAILER why eCommerce accelerates the need
for trustworthy product data
Every great Company has a great Story
Business requires a common language,
we make that possible
THE GLOBAL LANGUAGE
OF BUSINESS
GLOBAL
=
LOCAL
THE ONLINE LANDSCAPE…
CONSUMERS WANT
MORE, BETTER & FASTER INFO
- beyond the label -
NOT LIMITED TO FOOD…
Google Shopping
TECHNOLOGY ALLOWS
CONSUMERS TO GET THIS
INFORMATION ANYWHERE, ANYTIME
“ e-TAILERS ARE IN NEED OF A
DIFFERENT & COMPLETE DATA SET ”
+
…
“ GOOD & COMPLETE DATA IS
THE CRITICAL ASSET FOR E- COMMERCE & TO PLEASE CONSUMERS ”
The DATA EXCHANGE challenge
The DATA QUALITY challenge
Imagine entering her phone number incorrectly
Good data quality leads to…
…a happy CFO
…a happy sales & marketing director
…a happy purchasing director
…a happy supply chain manager
…a happy store manager
…a happy customer
KEY take-away’s
Everything starts with good unique
product identification: offline & online
The need to share data is more
pressing than ever before
Good & complete data is the critical
asset for eCommerce & to please
consumers
Good quality data has an effect on
all processes of the value chain
“ The winners of TOMORROW are the
ones understanding the online landscape,
the data exchange & the data quality
challenge TODAY ”