RetailBroch

8/2/2019 RetailBroch

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ionRetail StoreLighting Solutions


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Retail stores present unique lighting challenges.

It is important to incorporate exibility with style,

simplicity, color and energy efciency. Con-Tech

lighting is uniquely qualifed to ulfll your lighting

needs. The right lighting creates a mood and

atmosphere to support your store image. From

store-ront to displays and dressing rooms, lighting

aects the customer experience. Con-Tech carries

an unsurpassed selection o track, rail and cable

systems, both line and low voltage, as well as

recessed downlighting, concealed adjustable

illumination fxtures and decorative luminaires to

give you a complete palette rom which to create

your signature design.

Con-Tech is known or our cutting-edge fxture designs, superior product engineering, competitive

pricing, application assistance and our unique Speed Ship shipping capabilities. Our Speed Ship

process allows us to ship any o over 5,000 products within 24 hours o ordering, at no additional

charge. Many o these are products that cannot be ound anywhere else. To ensure quality, all o our

ballasted products are tested prior to shipping. At Con-Tech, were Always On with customer service

representatives to assist you in any way possible. These actors are what separate Con-Tech rom

other lighting companies, and its how weve done business since day one.


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Energy SolutionsStopAireRecessed Fixtures

As lighting and energy costs keep rising, lighting fxtures play an important role in

energy consumption. StopAire Fixtures by Con-Tech Lighting are engineered tominimize lightings eect on heating and cooling costs.

Energy StarQualifed Fixtures

Using Con-Techs energy-efcient lighting systems in buildings not only delivers

immediate cost savings, but also better quality light; oering a sustained productivity

increase or even greater value. The Energy Star label is a widely recognized

industry qualifcation presented to products or energy efciency.

Custom Fixture Rating Label Service

In order to meet the power requirements o energy codes, Con-Tech oers a Custom

Labeling Program. This allows fxture rating labels to reect the actual specifed

wattage rather than the maximum rating o the selected fxture. To participate in this

service please contact your Con-Tech Sales Representative.

Design AssistanceSometimes lighting designs can get tricky: having to veriy every fxture, test every

connector and make certain that every length o track is just right. Were here to help

you get it right - every step o the way.

Product VarietyCon-Tech oers the largest selection o track and rail systems in the industry. We have

over 300 track fxtures as well as hundreds o recessed fxtures, wall sconces, and

decorative glass. A total o over 5,000 products, many not ound anywhere else.

Product Availability and SpeedshipTMWe ship over 98% o placed orders within 24 hours at no additional cost to you. Our

products are in stock and ready to ship.

InnovationCon-Tech is known or our cutting-edge fxture designs and superior product

engineering. We are constantly introducing new products eaturing the latest in lamp

ballast and transormer technology.

QualityWe use the best ingredients resulting in the best fxtures. From Aromat ballasts, to cast

housings, to the testing o each ballasted fxture beore it ships, Con-Tech is defned by

its quality.

ServiceWe are here or you, live and in person, Monday through Friday 8 am - 5 pm CST.

Were available online 24/7 at www.con-techlighting.com

cbiiCon-Tech Capabilities


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Goals of Retail Store Lighting: Signifcantly reduce energy costs

Attract customers

Highlight eatures/displays

Enhance the colors, textures and orms o the merchandise

Create a vibrant and aesthetically pleasing shopping environment

Facilitate merchandise evaluation to initiate purchases

Enable completion o a sale

To engage a client, the retailer must create the right environ-

ment. A customer who is excited about their shopping expe-

rience will stay longer, spend more money and enjoy comingback. The quantity and quality o illumination, the impression

it creates about the merchandise and the eect it has on

the retail areas appearance are all actors in a successul

sale. A designer must consider a variety o key character-

istics when developing lighting designs including lamp lie,

system efciency, lumen maintenance, color rendering and

appearance, daylight integration and control, light distribu-

tion, points o interest; cost, system control and exibility.

Con-Techs retail store lighting solutions will help you catch a

customers eye, draw them into the store and keep them there.

Once in the store, using Con-Techs products will allow you

to enhance the abrics, textures and colors o your merchan-

dise, highlight eatures and displays and captivate the shop-

per through the completion o the sale. Our extensive product

selection allows you to create the perect lighting solution

every time.


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cniuA well-illuminated store directly

contributes to the bottom line

As customers enter the store they immediately orm an impression which inuences the duration o the

shopping experience. It sets client expectations on the quality o merchandise in your store as well as their

overall motivation to make a purchase. The environment created should be aesthetically pleasing, complimen

architecture and merchandise and ulfll primary visual requirements. The lighting should provide a seamless

transition between the entryway and the rest o the space where ambient lighting sets the mood and genera

tone o the space. Choosing the right lighting is critical or projecting the desired store image, ocusing

and attracting attention and enhancing the appeal o merchandise leading to purchase. Using inexpensive

uorescent lighting and high light levels convey cost-consciousness. Decorative lighting fxtures incorporated

with stylish embellishments, such as artisan glass shades rom our Rock Cottage Glass Collection, give a store

a more distinct personality.


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amhCreate the right atmosphereto drive the sale

Considerations when selecting lighting or retail applications:

Type and characteristics o merchandise

Location o each merchandising area

Ambient illuminance level

Illuminances o adjacent spaces

Luminance ratios between eature displays and the surround

Size and shape o space

Architectural surace reectance colors and textures

Flexibility requirements

Size and location o graphics

Method o display- racks, gondolas, or counters

Method and location o sales transactions

Location o merchandise displays including eature displays

Trafc patterns

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Accent Lighting

Accent and Display Lighting reinorce design aesthetics and create a dramatic

emphasis on merchandise with a ocused light source. Accent lighting is used

to highlight shape, texture, fnish and color o merchandise so customers are

drawn to it. It is important to make illumination precise and o higher intensity

than the surrounding ambient light. The IESNA recommends a 3:1 ratio o accent

lighting to ambient light to make merchandise stand out. Point sources such as

Con-Techs Micro/LyteTM use MR16 and AR111 lamps because they are ideal or

accent lighting because they can be controlled and directed.

Task Lighting

Task lighting is most eective when used as a supplement to a general lighting inworkspaces, counter tops, and conerence areas. Eective task lighting should

eliminate shadows on the specifc illuminated area while preventing glare

Con-Techs pendant fxtures and rail or cable systems are one o many solutions

or task lighting applications. Providing pendant luminaries at the point o sale

will provide adequate light or sales work, cash wrap and unctions as a way

fnder or customers.

Wall Wash Lighting

Wall Wash Lighting draws the customer into the space and builds depth. It defnes

orm and space while highlighting texture. It visually increases the size o a room

and makes the space seem lighter and more open, and by using high intensities, can

increase the perceived brightness o the space. Con-Techs Cove Lighting, such

as the CTL70DEWW and CTL14254/HO urther open the space, elevating the

ceiling and enhancing the architecture with long, shadow ree, uninterrupted

lines o light.

Display Lighting

Display lighting allows you to draw out the best traits o the merchandise and is

supplementary to the general diuse lighting. You help inuence the customers

impression by highlighting the products best attributes such as orm and texture

I this light is directed too obliquely, it can result in objectionable shadows.


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Perimeter LightingThe goal o perimeter lighting is to draw custom-

ers rom the main aisles into merchandising space.

It creates a pleasant environment and adds to the

visibility and visual impact o the displays on the

walls. Perimeter lighting also draws attention tothe merchandise and reinorces design aesthetics.

Because vertical brightness inuences the cus-

tomers impression o the store, it is important that

vertical suraces are lit or visual comort, pleas-

antness, spaciousness and visual and directional

cues. Perimeter lighting helps defne merchandis-

ing spaces, provides vertical lighting or wall dis-

plays and makes the retail space eel larger.

.

Window LightingThe retail window draws in potential customers.

Attract customers with drama, engaging the passerby

emotionally with intense white or colored light using

uniorm saturated illumination. It should be a powerul

attraction, providing a link between the passerby

and the merchandise within the store. Some actorsto consider when designing show window lighting

are: merchandise strategy, merchandise type and

characteristics, location o the show window, night

and day use, associated ambient luminances, open

back or enclosed confguration, size and shape,

contour and slant o the glazing, brightness rom

daytime and nighttime reections, interior surace

reectances and colors, exibility requirements, and

size and location o graphics.


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Case and CounterLightingShowcase lighting requires three to fve times the

illuminance o circulation area lighting. Dierent

lamps can be used to achieve dierent accenting

eects. Fluorescent lamps provide a continuous line

o light, whereas incandescent, miniature halogen

lamps or LED fxtures are better used to achieve

closer color rendition and sparkle in applications

like a jewelry case or to display glassware.

Rack LightingThe purpose o rack lighting is to attract customers to and allow easy evaluation o merchandise. The lighting

system that is selected should accomplish two things: ully illuminate the merchandise and accurately display

color and texture. Concealed, baed light sources can be used in large, cased wall areas and ush or surace

mounted adjustable ceiling accent lights should be used in open rack areas where the illuminance on the

clothing should be greater than the illuminance rom ambient lighting.

Dressing RoomLightingDressing room lighting is imperative because this is

where the purchase decision is made. High quality light

is needed to provide orm and texture to merchandise

and make colors appear natural and realistic. Lighting

must be complimentary to the type o merchandise

being sold.


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Track and Rail Lighting

Track lighting has long been the standard or task, accent and wall wash lighting

in retail stores. Traditional incandescent fxtures are inexpensive and are simple

to relamp. Metal halide lamps are the latest trend in retail or energy efciency

and long lie. At over our times the lie o incandescent, these fxtures can very

quickly pay or themselves. Compact uorescent also oers long lie lamps. With

over 300 dierent fxtures to choose rom, all in stock and ready to ship, Con-Tech

Track and Rail systems oer an unparalleled opportunity or great lighting.

Recessed Lighting

Recessed lighting is vital not only or general illumination, but is also important

or your task specifc areas, such as register areas, color matching areas and in

coves. This type o illumination can also create drama while it cleans up the

look o your ceiling or a more fnished look. We even oer recessed fxtures

that are ully aimable and lockable like track! These fxtures are available in ourconcealed adjustable accent line. From mini-puck recessed lights to traditional

6 cans to concealed aimable lighting, Con-Tech oers a multitude o solutions

in every lamp type under the sun.

Specialty Lighting

Specialty Lighting is an area o growth and opportunity or retail stores. This type

o lighting can create a unique brand identity or your store and help separate

you rom the competition. Con-Tech oers several types o Specialty Lighting,

rom decorative pendants, eaturing over 100 dierent shade oerings, to wallsconces and even emergency and exit lighting.

At Con-Tech, our goal is to create

a balance between lighting eect,

aordability and adaptability. We oer a

wide range o fxture options to optimize

the appearance o merchandise, while

minimizing ongoing operating cost.

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mLamp TypesXelogen Lamps - 12 and 24 VoltXelogen lamps are the sae alternative to Halogen lamps and can be used in place o Halogen lamps that rea G4 or GY6.35 base. The low-pressure Xenon gas eliminates the danger o the lamp bursting and the UV rayless damaging than Halogen lamps. Xenon lamps produce less heat than their Halogen counterparts and reno protective glass shielding. Average lamp lie: 20,000 hours.

Halogen Lamps - 12 and 24 VoltHalogen lamps produce whiter, longer-lasting and more efcient illumination than incandescent lamps.

are ideal or multiple applications including display, task and general lighting that require superior l

maintenance with dimmable, maximum beam control.

MR8, MR11 and MR16 (Mirror Reector) lamps eature smaller, more exact point-source flaments w

generate precise, white illumination that is ideal or accenting and creating dramatic lighting eects. Avlamp lie: 2,000 to 6,000 hours.

AR111 and PAR36 utilize larger parabolic reectors along with a capped flament in order to distribute a

compressed light beam that illuminates up to fve times the intensity o MR lamps. Average lamp lie: 2,

3,000 hours.

Halogen Lamps - 120 VoltMR16 and T4 lamps take advantage o Halogen technology with a GU10 base or line voltage use. They

produce whiter, longer-lasting and more efcient illumination than incandescent lamps. Average lamp l

1,000 to 2,000 hours.

Incandescent LampsA, PAR and BR incandescent lamp technology has advanced greatly through the years, making it the stan

by which all other illumination is judged. Con-Techs incandescent lamps are easy to install, cost-eect

operate and dim, and utilize inexpensive fxtures or ballasts. Average lamp life: 2,000 hours.

Quartz Halogen Par LampsMost requently used in retail environments, Quartz Halogen lamps are two to three times more efcient

conventional incandescent lamps. Their precise beam control make them ideal or highlighting mercha

and settings. Average lamp lie: 2,000 - 3,000 hours.

Metal Halide Ceramic ARC Tube LampsT4, T6, PAR, ED-17 and DE lamps are used or both directional and wash lighting, a more intensive center

makes them ideal or placement in higher ceilings, oyers, lobbies, and retail and commercial spaces that re

long burning lamps. Three to fve times more efcient than Halogen PARs, they provide superior color rendpull less heat into their environment and last up to three times longer. Average lamp lie: 9,000 to 12,000 ho

Compact Fluorescent LampsWith a variety o sizes, wattages and color temperatures, CFLs provide dramatic energy efciency.

distinguished rom other lamps by its multiple small-diameter uorescent tubes which are incorporated

single-ended base plug. Average lamp lie: 12,000 hours.

T5 High Output Fluorescent LampsThe most advanced uorescent illumination is the T5 eaturing a 5/8 diameter uorescent lamp. Unlik

multiple tubes ound in CFLs, and individual tube in a T5 can distribute excellent illumination coupled with pr

control. Average lamp lie: 16,000 to 20,000 hours.


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2783 SHERMER ROAD NORTHBROOK, ILLINOIS 60062 WWW.CON-TECHLIGHTING.COM PHONE: 800.728.0312 FAX: 847.559.5505

All specifications subject to change without noticeDesigned and Printed in the U.S.A.

LITRET06

For retail applications, Con-Techs products deliver outstanding

perormance, exceptional color and energy efciency.

Con-Tech Lighting. Were always on.

Innovation

5,000-plus products, many that

cannot be ound anywhere else.

Quality

All products are tested beore they

are shipped.

Service

Technical Support and Customer

Service 8am - 5pm CST, M-F.

Speed Ship

Products are shipped within 24 hours

o an order at no additional charge.

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