RETAIL TRADE AREA DEMOGRAPHIC PROFILE...Russian 242 0.32% Scottish 1,629 2.18% Scotch-Irish 1,548...

Prepared forDripping Springs Chamber of CommerceOctober 2018

RETAIL TRADE AREADEMOGRAPHIC PROFILEDripping Springs, Texas

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RETAIL TRADE AREADripping Springs, Texas

CONTACT SUSAN KIMBALL, PRESIDENT

Dripping Springs Chamber of Commerce | P.O. Box 206 | Dripping Springs, Texas 78620 | 512.858.7000 [email protected] | www.drippingspringstx.org

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DESCRIPTION DATA %

Population

2023 Projection 82,589

2018 Estimate 74,654

2010 Census 56,061

2000 Census 38,742

Growth 2018 - 2023 10.63%

Growth 2010 - 2018 33.17%

Growth 2000 - 2010 44.70%

2018 Est. Population by Single-Classification Race 74,654

White Alone 65,981 88.38%

Black or African American Alone 917 1.23%

Amer. Indian and Alaska Native Alone 555 0.74%

Asian Alone 1,854 2.48%

Native Hawaiian and Other Pacific Island Alone 119 0.16%

Some Other Race Alone 3,222 4.32%

Two or More Races 2,007 2.69%

2018 Est. Population by Hispanic or Latino Origin 74,654

Not Hispanic or Latino 62,866 84.21%

Hispanic or Latino 11,788 15.79%

Mexican 9,930 84.24%

Puerto Rican 233 1.98%

Cuban 157 1.33%

All Other Hispanic or Latino 1,469 12.46%

DESCRIPTION DATA %

2018 Est. Hisp. or Latino Pop by Single-Class. Race 11,788

White Alone 7,719 65.48%

Black or African American Alone 41 0.35%

American Indian and Alaska Native Alone 232 1.97%

Asian Alone 38 0.32%

Native Hawaiian and Other Pacific Islander Alone 8 0.07%

Some Other Race Alone 3,144 26.67%

Two or More Races 606 5.14%

2018 Est. Pop by Race, Asian Alone, by Category 1,854

Chinese, except Taiwanese 225 12.14%

Filipino 153 8.25%

Japanese 74 3.99%

Asian Indian 819 44.18%

Korean 102 5.50%

Vietnamese 161 8.68%

Cambodian 1 0.05%

Hmong 0 0.00%

Laotian 4 0.22%

Thai 74 3.99%

All Other Asian Races Including 2+ Category 241 13.00%

RETAIL TRADE AREA • DEMOGRAPHIC PROFILEDripping Springs, Texas

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DESCRIPTION DATA %

2018 Est. Population by Ancestry 74,654

Arab 64 0.09%

Czech 1,142 1.53%

Danish 172 0.23%

Dutch 614 0.82%

English 6,482 8.68%

French (except Basque) 1,615 2.16%

French Canadian 248 0.33%

German 12,060 16.16%

Greek 363 0.49%

Hungarian 138 0.19%

Irish 4,763 6.38%

Italian 2,120 2.84%

Lithuanian 26 0.04%

United States or American 3,845 5.15%

Norwegian 682 0.91%

Polish 569 0.76%

Portuguese 20 0.03%

Russian 242 0.32%

Scottish 1,629 2.18%

Scotch-Irish 1,548 2.07%

Slovak 39 0.05%

Subsaharan African 43 0.06%

Swedish 831 1.11%

Swiss 105 0.14%

Ukrainian 104 0.14%

Welsh 261 0.35%

West Indian (except Hisp. groups) 31 0.04%

Other ancestries 20,085 26.90%

Ancestry Unclassified 14,812 19.84%

DESCRIPTION DATA %

2018 Est. Pop Age 5+ by Language Spoken At Home

Speak Only English at Home 61,361 86.70%

Speak Asian/Pacific Island Language at Home 819 1.16%

Speak IndoEuropean Language at Home 1,106 1.56%

Speak Spanish at Home 7,363 10.40%

Speak Other Language at Home 122 0.17%

2018 Est. Population by Age 74,654

Age 0 - 4 3,883 5.20%

Age 5 - 9 4,408 5.91%

Age 10 - 14 4,894 6.56%

Age 15 - 17 2,888 3.87%

Age 18 - 20 2,710 3.63%

Age 21 - 24 3,891 5.21%

Age 25 - 34 7,031 9.42%

Age 35 - 44 7,786 10.43%

Age 45 - 54 10,786 14.45%

Age 55 - 64 12,396 16.61%

Age 65 - 74 9,203 12.33%

Age 75 - 84 3,630 4.86%

Age 85 and over 1,149 1.54%

Age 16 and over 60,520 81.07%

Age 18 and over 58,582 78.47%

Age 21 and over 55,872 74.84%

Age 65 and over 13,982 18.73%

2018 Est. Median Age 44.82

2018 Est. Average Age 41.90


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DESCRIPTION DATA %

2018 Est. Population by Sex 74,654

Male 36,954 49.50%

Female 37,700 50.50%

2018 Est. Male Population by Age 36,954

Age 0 - 4 2,000 5.41%

Age 5 - 9 2,249 6.09%

Age 10 - 14 2,512 6.80%

Age 15 - 17 1,526 4.13%

Age 18 - 20 1,433 3.88%

Age 21 - 24 2,015 5.45%

Age 25 - 34 3,622 9.80%

Age 35 - 44 3,762 10.18%

Age 45 - 54 5,167 13.98%

Age 55 - 64 5,998 16.23%

Age 65 - 74 4,479 12.12%

Age 75 - 84 1,750 4.74%

Age 85 and over 442 1.20%

2018 Est. Median Age, Male 43.47

2018 Est. Average Age, Male 41.13


DESCRIPTION DATA %

2018 Est. Female Population by Age 37,700

Age 0 - 4 1,883 5.00%

Age 5 - 9 2,159 5.73%

Age 10 - 14 2,382 6.32%

Age 15 - 17 1,362 3.61%

Age 18 - 20 1,277 3.39%

Age 21 - 24 1,876 4.98%

Age 25 - 34 3,409 9.04%

Age 35 - 44 4,024 10.67%

Age 45 - 54 5,619 14.91%

Age 55 - 64 6,397 16.97%

Age 65 - 74 4,724 12.53%

Age 75 - 84 1,880 4.99%

Age 85 and over 707 1.88%

2018 Est. Median Age, Female 45.96

2018 Est. Average Age, Female 42.69

2018 Est. Pop Age 15+ by Marital Status

Total, Never Married 12,463 20.28%

Males, Never Married 6,837 11.12%

Females, Never Married 5,626 9.15%

Married, Spouse present 36,561 59.48%

Married, Spouse absent 2,368 3.85%

Widowed 3,240 5.27%

Males Widowed 719 1.17%

Females Widowed 2,520 4.10%

Divorced 6,838 11.12%

Males Divorced 2,979 4.85%

Females Divorced 3,858 6.28%

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DESCRIPTION DATA %

2018 Est. Pop Age 25+ by Edu. Attainment

Less than 9th grade 1,083 2.1%

Some High School, no diploma 1,580 3.0%

High School Graduate (or GED) 9,205 17.7%

Some College, no degree 11,800 22.7%

Associate Degree 3,162 6.1%

Bachelor’s Degree 16,144 31.1%

Master’s Degree 6,158 11.8%

Professional School Degree 1,232 2.4%

Doctorate Degree 1,618 3.1%

2018 Est. Pop Age 25+ by Edu. Attain., Hisp./Lat.

No High School Diploma 1,184 18.39%

High School Graduate 1,743 27.07%

Some College or Associate’s Degree 1,474 22.89%

Bachelor’s Degree or Higher 2,038 31.65%

Households



2010 Census 21,133

2000 Census 14,172

Growth 2018 - 2023 11.20%

Growth 2010 - 2018 34.31%

Growth 2000 - 2010 49.12%


DESCRIPTION DATA %

2018 Est. Households by Household Type 28,383

Family Households 21,793 76.78%

Nonfamily Households 6,590 23.22%

2018 Est. Group Quarters Population 385

2018 Households by Ethnicity, Hispanic/Latino 3,140

2018 Est. Households by Household Income 28,383

Income < $15,000 1,396 4.92%

Income $15,000 - $24,999 1,462 5.15%

Income $25,000 - $34,999 1,609 5.67%

Income $35,000 - $49,999 2,595 9.14%

Income $50,000 - $74,999 3,999 14.09%

Income $75,000 - $99,999 3,828 13.49%

Income $100,000 - $124,999 3,365 11.86%

Income $125,000 - $149,999 2,708 9.54%

Income $150,000 - $199,999 3,250 11.45%

Income $200,000 - $249,999 1,689 5.95%

Income $250,000 - $499,999 1,790 6.31%

Income $500,000+ 693 2.44%

2018 Est. Average Household Income $122,909

2018 Est. Median Household Income $95,259

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DESCRIPTION DATA %

2018 Median HH Inc. by Single-Class. Race or Eth.

White Alone $96,546

Black or African American Alone $103,810

American Indian and Alaska Native Alone $55,187

Asian Alone $197,755

Native Hawaiian and Other Pacific Islander Alone $78,608

Some Other Race Alone $47,926

Two or More Races $60,548

Hispanic or Latino $79,095

Not Hispanic or Latino $97,581

2018 Est. Family HH Type by Presence of Own Child. 21,793

Married-Couple Family, own children 8,052 36.95%

Married-Couple Family, no own children 10,933 50.17%

Male Householder, own children 445 2.04%

Male Householder, no own children 465 2.13%

Female Householder, own children 1,096 5.03%

Female Householder, no own children 803 3.69%

2018 Est. Households by Household Size 28,383

1-person 5,710 20.12%

2-person 10,743 37.85%

3-person 4,837 17.04%

4-person 4,313 15.20%

5-person 1,838 6.48%

6-person 662 2.33%

7-or-more-person 280 0.99%

2018 Est. Average Household Size 2.62

DESCRIPTION DATA %

2018 Est. Households by Presence of People Under 18 28,383

Households with 1 or More People under Age 18: 10,270 36.18%

Married-Couple Family 8,437 82.15%

Other Family, Male Householder 515 5.02%

Other Family, Female Householder 1,253 12.20%

Nonfamily, Male Householder 45 0.44%

Nonfamily, Female Householder 20 0.20%

Households with No People under Age 18: 18,113 63.82%

Married-Couple Family 10,547 58.23%

Other Family, Male Householder 393 2.17%

Other Family, Female Householder 647 3.57%

Nonfamily, Male Householder 3,058 16.88%

Nonfamily, Female Householder 3,468 19.15%

2018 Est. Households by Number of Vehicles 28,383

No Vehicles 427 1.50%

1 Vehicle 6,479 22.83%

2 Vehicles 12,577 44.31%

3 Vehicles 5,723 20.16%

4 Vehicles 1,951 6.87%

5 or more Vehicles 1,226 4.32%

2018 Est. Average Number of Vehicles 2.25


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DESCRIPTION DATA %

Family Households



2010 Census 16,114

2000 Census 11,084

Growth 2018 - 2023 11.26%

Growth 2010 - 2018 35.24%

Growth 2000 - 2010 45.38%

2018 Est. Families by Poverty Status 21,793

2018 Families at or Above Poverty 20,706 95.01%

2018 Families at or Above Poverty with Children 9,284 42.60%

2018 Families Below Poverty 1,087 4.99%

2018 Families Below Poverty with Children 672 3.08%

2018 Est. Pop 16+ by Employment Status 60,520

Civilian Labor Force, Employed 36,908 60.99%

Civilian Labor Force, Unemployed 1,580 2.61%

Armed Forces 101 0.17%

Not in Labor Force 21,931 36.24%

2018 Est. Civ. Employed Pop 16+ by Class of Worker 36,638

For-Profit Private Workers 22,586 61.65%

Non-Profit Private Workers 2,147 5.86%

Local Government Workers 579 1.58%

State Government Workers 2,069 5.65%

Federal Government Workers 3,161 8.63%

Self-Employed Workers 5,664 15.46%

Unpaid Family Workers 432 1.18%


DESCRIPTION DATA %

2018 Est. Civ. Employed Pop 16+ by Occupation 36,638

Architect/Engineer 1,280 3.49%

Arts/Entertainment/Sports 846 2.31%

Building Grounds Maintenance 1,174 3.20%

Business/Financial Operations 2,169 5.92%

Community/Social Services 301 0.82%

Computer/Mathematical 1,142 3.12%

Construction/Extraction 2,254 6.15%

Education/Training/Library 2,610 7.12%

Farming/Fishing/Forestry 142 0.39%

Food Prep/Serving 1,300 3.55%

Health Practitioner/Technician 2,753 7.51%

Healthcare Support 275 0.75%

Maintenance Repair 1,103 3.01%

Legal 759 2.07%

Life/Physical/Social Science 373 1.02%

Management 6,185 16.88%

Office/Admin. Support 3,804 10.38%

Production 842 2.30%

Protective Services 574 1.57%

Sales/Related 4,478 12.22%

Personal Care/Service 797 2.18%

Transportation/Moving 1,478 4.03%

2018 Est. Pop 16+ by Occupation Classification 36,638

White Collar 26,700 72.88%

Blue Collar 5,677 15.50%

Service and Farm 4,261 11.63%

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DESCRIPTION DATA %

2018 Est. Workers Age 16+ by Transp. to Work 36,376

Drove Alone 27,672 76.07%

Car Pooled 3,891 10.70%

Public Transportation 102 0.28%

Walked 329 0.90%

Bicycle 3 0.01%

Other Means 607 1.67%

Worked at Home 3,773 10.37%

2018 Est. Workers Age 16+ by Travel Time to Work

Less than 15 Minutes 6,003

15 - 29 Minutes 9,172

30 - 44 Minutes 7,645

45 - 59 Minutes 4,727

60 or more Minutes 4,498

2018 Est. Avg Travel Time to Work in Minutes 35.29

2018 Est. Occupied Housing Units by Tenure 28,383

Owner Occupied 24,185 85.21%

Renter Occupied 4,198 14.79%

2018 Owner Occ. HUs: Avg. Length of Residence 11.33

2018 Renter Occ. HUs: Avg. Length of Residence 4.63


DESCRIPTION DATA %

2018 Est. Owner-Occupied Housing Units by Value 28,383

Value Less than $20,000 321 1.33%

Value $20,000 - $39,999 155 0.64%

Value $40,000 - $59,999 260 1.08%

Value $60,000 - $79,999 386 1.60%

Value $80,000 - $99,999 328 1.36%

Value $100,000 - $149,999 1,009 4.17%

Value $150,000 - $199,999 1,847 7.64%

Value $200,000 - $299,999 4,377 18.10%

Value $300,000 - $399,999 4,823 19.94%

Value $400,000 - $499,999 4,470 18.48%

Value $500,000 - $749,999 3,927 16.24%

Value $750,000 - $999,999 1,325 5.48%

Value $1,000,000 or $1,499,999 511 2.11%

Value $1,500,000 or $1,999,999 238 0.98%

Value $2,000,000+ 209 0.86%

2018 Est. Median All Owner-Occupied Housing Value $370,549

2018 Est. Housing Units by Units in Structure

1 Unit Attached 27,176 87.30%

1 Unit Detached 572 1.84%

2 Units 282 0.91%

3 or 4 Units 429 1.38%

5 to 19 Units 216 0.69%

20 to 49 Units 122 0.39%

50 or More Units 111 0.36%

Mobile Home or Trailer 2,206 7.09%

Boat, RV, Van, etc. 18 0.06%

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DESCRIPTION DATA %

2018 Est. Housing Units by Year Structure Built

Housing Units Built 2014 or later 6,007 19.30%

Housing Units Built 2010 to 2014 1,307 4.20%





Housing Units Built 1960 to 1969 755 2.43%



Housing Unit Built 1939 or Earlier 425 1.37%

2018 Est. Median Year Structure Built 2000

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Providing more than simple data reports of psychographic and demographic trends, The Retail Coach goes well beyond other retail consulting and market research firms’ offerings by combining current national and statewide demographics and trend data with real-world, “on-the-ground” data gathered through extensive visits within our clients’ communities.

Every community is different, and there is no “one size fits all” retail recruitment solution. Compiling the gathered data into client-tailored information packets that are uniquely designed for, and targeted to, specific retailers and restaurants who meet the community’s needs helps assure our clients that they are receiving the latest and best information for their retail recruitment efforts—all with personal service and coaching guidance that continues beyond the initial project scope and timeline.

Our Retail360® process assures that communities get timely, accurate and relevant information. Translating that data into the information that retailers need and seek assures our clients even better possibilities for tremendous retail growth and success.

C. Kelly CoferPresident & CEOThe Retail Coach, LLC

The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients.

Through its unique Retail360® process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential.

ABOUT THE RETAIL COACH

The Retail Coach –

“ It’s not about data. It’s about your success.”

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

®

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ACKNOWLEDGEMENTS

The observations, conclusions and recommendations contained in this study are solely those of The Retail Coach, LLC and should not be construed to represent the opinions of others, including its clients, or any other entity prior to such entity’s express approval of this study.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

Sources used in completing this study include: infoUSA™, Applied Geographic Solutions, Environics Analytics 2018, ESRI 2017, U.S. Census Bureau, Economy.com, Spatial Insights Inc., Urban Land Institute, CensusViewer.com, International Council of Shopping Centers, and/or U.S. Bureau of Labor and Statistics.

To better represent current data, where applicable, portions of estimated actual sales may be calculated using an average sales per square foot model.

Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.

All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.

P.O. Box 7272 | Tupelo, MS 38802 | 800.851.0962 | [email protected] | www.theretailcoach.net

RETAIL TRADE AREA DEMOGRAPHIC PROFILE...Russian 242 0.32% Scottish 1,629 2.18% Scotch-Irish 1,548...

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