retail sector
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Transcript of retail sector
Introduction to Retail Sector
Retailing involves all activities incidental to selling to ultimate consumer for their personnel family and household use
The Indian retailing industry is becoming intensely competitive.
Retail Sector is divided into two types
1. Organized Retail
2. Unorganized Retail
World of Titan
INTRODUCTION
Titan Industries is the world's fifth largest and India's leading manufacturer of watches.
Owned by TATA group. The Titan portfolio has over 60% of the domestic
market share in the organised watch market. The company has 247 exclusive showrooms christened
World of Titan The world of titan mainly deals with watches.
Core Competence Niche Buisness areas
USP-1. Exclusive showroom where you find all products of
titan under one room.
2. Quality and service titan offer is very unique.
3. Cover wide range of customers from all age group.
4. From mass to elite class every one is customer
Value Proposition and added niches:1. Extra maintanance guarantee(EMG) is provided.2. Loyalty program called signet offered to the
customer for purchasing watch coting more then two thousand.
3. Quality and service titan offer is very unique.4. Watches available for mass to elite class
Continued
Threat: International Market
Corporate Partners: Tommy Hilfiger and Tamil nadu industry development corporation(TIDCO).
Core Customers: 1. Middle class people.
2. Elite Class people
Customer Relationships:What to expect at Titan Service Centers:
1. Quick Response
2. Quick & Quality repairs
3. 6 months repair guarantee
4. Signet points on service billing at Watch Care Centres.
5. Titan gift voucher acceptance at Watch Care Centres.
6. Credit Card acceptance.
7. Provision for standby Watch.
8. Wide range of watch accessories.
9. Conversion of old watches to new on selected design / models.
10. Home delivery of watches at nominal cost at selected outlets.
11. Repair of all Titan watches.
12. Fully automated billing at most Service Centres.
13. Dedicated & Compnay trained Customer Care Hostess and Service Technicians.
14. Customer friendly ambience
Supply Chain
Diagram Manufacturing Unit
CNFIndore(M.P.)
CNF (U.P.) CNF (Karnatak)
Titan Show rooms Bhopal
Titan Show rooms Indore
Etc.
Etc.
Products
Different type of watches: Raga Diva(“Unveil the real you. Be more”):
For ladies Zoop: For children WWF(Be one with the wild)
Continued…
Nebula Octane(“Be Speed Be more”) Sonata FastTrack(Move on) Xylys(Swiss Mode) Edge Bandhan
Distribution
Currently Titan has 65 distributors handling well over 6000 dealers across the country. Distribution Worldwide
Titan distribute through an exclusive distributor in each country.
Continued…
Manufacturing unit
CNF
World of TitanDirect dealers
Revenue
Revenue Generated: From Regular formal watches. Mainly Tier I and II cities each showroom has a
turnover of about Rs. 20 to 30 million a year in large cities and about Rs. half a million a year in smaller towns
Through various promational activities Through franchise
Cost model
Basically Titan is a self manufacturing brand. Titan manufactures complete watches and almost all
the components that go into them. These include: Over thirty different types of high-performance
jewelled quartz movement calibres Cases and bracelets in gold, steel and brass, finished
in a variety of surface coatings including Physical Vapour Deposition (PVD)
Cost model is an integral part of organisation and not shared with outsiders.
Buisness model
Introduction
Hypermarket Founded in 1986 Headquartered in Delhi Type-Manufacturing and retail
industry Promoter-Mr. Ramchandra Agrawal Punchline-”Value for Money”
USP-1. Good service2. Customer satisfaction3. Quality and Products4. Reasonable Rates
Core Competence-1. Apparels2. Quality3. Customer service4. First mover to tier 1 and tier 2
Competitors1. Big bazaar2. Shopper’s Stop Corporate Partners1. HLL2. Dabur
Customer Relationship1. Customer care center is available in each
oulet of vishal megamart.Customer satisfaction is their priorty.
Value proposition and added Niches1. Value proposition is provided in the form
of quality customer service
2. Good quality at lower prices.
Advertise in local dailies Website www.vishalmegamart.net PR – News Papers, Magazine’s Various sales Promotions like shop
and fly. 25% off on all items Discount offers
Promotion
Continued….
Phyical Evidence: Infrastructure - Stand Alone
Commercial Building Place – Clean, Air Conditioned outlet Equipment – Computer, desk etc
Core Customer
Middle Class Family. Tier III and IV cities. As on year 08
43% Tier III and IV cities, 29% from Tier II city and 28% from Tier I city
Products Apparels = Private Labels Non-Apparels = Private +Others FMCG(Fast Moving Consumer Goods)
= Private +Others Co-Branding with SBI. Toys and games, Stationary and
Cloths. In House Brands.
Small Town Big Opportunity
Low brand penetration in small towns Real estate is cheaper High share of apparels about 42%
Buisness model
NEXT Mart
Introduction
PunchLine: “Best brands. Best bargains.”
Emerging giants in the organized retailing of consumer electronics
Present in 16 states and over 384 outlets
Vision
The vision of NEXT is to be the number one in the retail field in our category and to become a globally recognized company through innovation, passion through quality, freedom through empowerment, and cost through volumes
Core Competance: Videocon Corporate Partners: Corporate tie-ups
are there with all major Brands. E.g. LG, Samsung, Videocon, Whirlpool, etc.
Customer Relationships: Customer care center available at each outlet and demo of product is given by the specialist of specific brands
Value Proposition added niches •Only chain of outlets to deliver across India.
•Only chain which does institutional supplies across all product categories and across brands.
•Customer oriented organization – have even created special email IDs for suggestions / complaints of customers of and employees. Always open to suggestions & improvements
Revenues Generated Time to time or at festive season. Sale is more in Tier I and II cities. Add Campaigns run to boost Sale. This is to
boost sale at Festive periods. Potential Products are TV’s , AC’s from
which maximum revenue is generated. In winter season Maximum Selling Products
are Geyser’s and CTV’s
Branch Manager
Cluster Manager
Outlet General Manager
Customer Support Executive
Customer Sales Executive
Hierarchy in the company
Products from all the electrical brands like LG,
Samsung, philips, whirlpool
Corporate Office
Next showroom of a city
Local offices for all the brands in a particular city
Supply/Distribution Chain
Buisness Model