Retail pad
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Transcript of Retail pad
![Page 1: Retail pad](https://reader034.fdocuments.us/reader034/viewer/2022052522/554e538bb4c905532d8b463f/html5/thumbnails/1.jpg)
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De Waardeketen Shift
Aanbod gedreven markt • Einde van rantsoenering • Vraagoverschot • Aanbodtekort
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De Waardeketen Shift
Verschuiving van macht • Retailer neem voortouw • Verticalisering
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De Waardeketen Shift
Fabrikant vecht terug • Gevoel van zelf doen • Merken zoeken de klant
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De Waardeketen Shift
Converse Film invoegen uit NYC
Consument aan zet • Design your own • In de winkel • Op je mobiel • Thuis op de bank
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De Waardeketen Shift
Consumer Prosumer • Consument print zelf 3D • Op maat gemaakt • Klaar terwijl je wacht
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De Media Shift
Tekst
Krant en Radio • Reviews zijn van alle tijden • Radio Veronica de eerste spot • Hilversum 2 volgt snel
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De Media Shift
Tekst
TV landschap dijt uit • Eind jaren 80 start de groei • TV reclame domineert 3 decennia
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De Media Shift
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Na de internet bubbel • Consument zoekt zelf • Er is leven na second life • Zoekmachine marketing
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De Media Shift
Internet en Socialmedia • Consument zoekt, vindt oordeelt • Online advertising overtreft TV • Uitgesteld kijken groeit sterk • Internetbubbel 2.0?
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De Media Shift
Back to the future • Communicatie terug bij de winkel • Meer persoonlijke communicatie • Mobile communicatie
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Tekst
De Prijs Shift
Verticale prijsbinding • Fabrikant bepaalt prijs • Retailer hanteert prijs
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![Page 26: Retail pad](https://reader034.fdocuments.us/reader034/viewer/2022052522/554e538bb4c905532d8b463f/html5/thumbnails/26.jpg)
De Prijs Shift
Horizontale prijsbinding • Macht verschuift • Retailer gaat prijs bepalen • Samenwerkende handel
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De Prijs Shift
Category Killers • Overweldigend aanbod • Ogenschijnlijk lage prijs • Prijsvechters
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De Prijs Shift
Prijsvergelijkers • Prijzen worden transparant • Retailers dagen klant uit
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De Prijs Shift
Prijszetters • Aanbieders verbinden • Mede kopers zoeken
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De Kennis Shift
Retailer is specialist • Retailer moet opleiding volgen • Fabrikant investeert in kennis
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De Kennis Shift
Tekst
Consumenten bond als gids • Consument leest en vergelijkt • Consumentenbond keurt • Klant kiest en speurt
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De Kennis Shift
Tekst
Retailer helpt Consument • Klant krijgt training • Klant krijgt workshops
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De Kennis Shift
Consument zoekt online • De geïnformeerde klant • Meer kennis dan de verkoper
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De Kennis Shift
Consument instant hulp • Hulp in de winkel op afstand • Hulp in de winkel via je mobiel
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De Locatie Shift
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Overal kunnen winkelen • Winkels werkelijk om de hoek • 200,000 winkels in Nederland
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De Locatie Shift
Perifeer winkelen • IKEA opent eerste vestigingen • 145,000 winkels in Nederland • Filiaal bedrijf groeit
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De Locatie Shift
Outlet winkelen • Eerste outlet centers starten • 125,000 winkels in Nederland • 800 webwinkels in Nederland
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![Page 42: Retail pad](https://reader034.fdocuments.us/reader034/viewer/2022052522/554e538bb4c905532d8b463f/html5/thumbnails/42.jpg)
De Locatie Shift
Online winkelen • 7,100 webwinkels in Nederland • 108,000 winkels in Nederland • Aantal meters neemt toe
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De Locatie Shift
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Cross Channel winkelen • Aantal winkels daalt verder • 100,000 winkels in Nederland • Filialisering gaat door
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