Retail Mkg
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Transcript of Retail Mkg
![Page 1: Retail Mkg](https://reader036.fdocuments.us/reader036/viewer/2022081421/554054b34a7959d4188b49d0/html5/thumbnails/1.jpg)
CASE STUDY “Touch And Feel” At Sephora
Group : 29
S. Anusha 347
T. Iaswarya 322
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Introduction to Sephora
• More than 750 stores in 21 countries
• Founded in France in 1969
• Carries over 250 brands
• Launched online shop in1999 available in 9 countries
• Sephora’s market is the cosmetic & perfume market ( 22% share of market)
• Unites states
• China
• Europe
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Sephora’s target market• Sephora’s target market is very big:
• Women of almost all ages• Men 20 until 30 ( In 2010)• Wealthy• Budget conscious
• The sales staff are low-key, no-pressure, people
who are only there when you need them.
• They want to create an environment without
pressure and believe that customers will come
back because they found what they needed.
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Self service and Service oriented• Sephora store allows customers to navigate the store as
they please:
• Try products on their own
• Using demos, and
• Ask for service if needed.
• The nature of beauty products
• The freedom to try products without high pressure sales
• Sales associates recommending certain brands typical of
service oriented department stores.
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Training Opportunities
• Sephora takes great pride in training its employees.
• The History and the use of the products in its stores,
as well as in skills for customer interactions, to
provide appropriate service to its shoppers.
• Sephora has an intensive training
program, called science of Sephora.
• Sephora provides all of its consultants with a four-day
course that teaches them the science and use of the
products sold in stores.
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