Retail Institution Report

Don Bosco Technical Institute-Makati

BY: Buluran, Felisco, Jumawan, Tan - O0A

Company Profile: It is a school situated in Makati. The school offers Grade School, and High

School education and vocational courses for less fortunate youths.

The offerings of Don Bosco Makati aside from real education includes technical curriculum - Wood working, Graphic Arts, Electronics and Electrical Technology, Industrial Drafting, Automotive Technology, Mechanical Technology and Computer Technology.

Company Profile: To realize our vision, we commit ourselves to

live the Salesian spirit and become a powerhouse for vocation.

We also commit to attain excellence by being a learning community characterized by the use of modern technology and openness to new paradigms and creative expressions.

The vision – mission of Don Bosco Technical Institute Makati is capsulated into “SERVANT-LEADERSHIP AND EXCELLENCE THROUGH TECHNOLOGY WITH A SOUL”.

Mission-Vision We, the Educative – Pastoral Community of

Don Bosco Technical Institute - Makati, envision the young as empowered servant – leaders in the church and in society and as competent young men for technology – related courses and careers.

Animated by the spirit of St. John Bosco, we provide the Filipino Catholic youth from the marginalized and middle classes with dynamic human and spiritual formation, and quality education with technological orientation.

Type of Ownership: Don Bosco Technical Institute is

owned by chain retailers; the same goes with the school’s bookstore.

Store-based Classification: The bookstore of Don Bosco

Technical Institute can be classified under a “specialty store”.

Strategy Mix: Store Location – the bookstore is just

located inside the school premise; near the students reach.

Operating Procedures – all operations are done manually with occasional use of desktop computers for encoding and record keeping.

Goods/Services Offered – Basic school supplies; School Uniforms and Accessories

Strategy Mix: Pricing Tactics – price the products a

little lower than those commercialized bookstores outside the school is offering.

Store Atmosphere - can accommodate only a handful of customers(students); employees are able to move freely; stocks and display items are organized, tidy and nicely displayed.

Strategy Mix: Customer Services - service is

organized yet sometimes a little disorganized when there are too many customers; very hospitable.

Promotional Methods - no promotions are done by the store