RETAIL FLOORING SOLUTIONS...selections offer unique visuals, designs and textures that make it easy...

FLOORING SOLUTIONS Specialty | Mass Merchant | Restaurant

RETAIL

LVT - Natural Creations® EarthCuts® with Diamond 10® TechnologyNA330 Braco plaster; NA331 Braco mortar

The Promise Behind the Armstrong® Flooring NameBecause retail facilities demand so much from floors, many professionals choose, specify and trust Armstrong Flooring products. Our long history of

providing products that do what we say they will do, and standing behind that promise, is the foundation of the Armstrong Flooring brand.

In the highly competitive world of retail, we understand it is important

you not only create an environment that is inviting and attractive, but also

create an experience that will encourage customers to spend time and

money in your store, and excite them to come back again and again.

We know your brand sets you apart, and flooring plays a key role in

conveying your brand message and reinforcing your brand image. So, at

Armstrong Flooring, we create stunning visuals, flexible layout options,

and durability to help you create and maintain an atmosphere that attracts

customers and encourages repeat visits for years to come.

Maximum Style, Flexibility and Your Brand Experience

LVT - Natural Creations® ArborArt®

with Diamond 10® Technology NA131 Orchard Estate toasted sand

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The right choice for your space depends not only on your budget considerations but also on design and performance expectations as well. In general,

the following Armstrong® Flooring collections are best suited to specialty retail facilities:

The Right Floor for Your SpaceArmstrong Flooring offers an exciting array of durable retail flooring choices designed to create an inviting, comfortable, environment that will attract

customers, encourage repeat visits and perform in high-traffic retail spaces. The Armstrong® Flooring portfolio is filled with long-lasting, low-maintenance

products suited to specialty retail environments:

• Unique, stylish, coordinated colors and designs that create a brand experience and a positive shopping environment.

• Designs to complement your décor, not compete with your merchandise and displays.

• Durability and resistance to scratches, scuffs and indentations, giving you design flexibility and easy, less costly maintenance.

• Easy and quick to install.

• Environmentally friendly.

• Highly reflective floor properties, helping to illuminate product on lower shelves.

S P E C I A L T Y R E T A I L

LVT Luxury Flooring• Natural Creations® with

Diamond 10® Technology • Natural Creations® Classics• Natural Creations® with

I-Set® Installation System• Parallel® 20 & 12

BIO Bio-Flooring• Migrations® BBT™

• Striations BBT™ with Diamond 10® Technology coating

LVT - Natural Creations® ArborArt® with Diamond 10® Technology

NA181 Galena Oak wheat; NA182 Galena Oak wild grain

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Top Flooring Choices: ■ Luxury Flooring ■ Bio-Flooring

Specialty Stores Need• Visuals that create a brand experience and a warm, inviting atmosphere.• Variety of colors, patterns and textures to hide soiling.• Durability in traffic hotspots, such as entrances and check-out areas.• Coordination with existing interior finishes and décor.• Quick and easy installation for minimal downtime in the space.

• Resistance to scratches, scuffs and indentations from heavy foot traffic and rolling display units.

• Easy maintenance.

Specialty Stores Armstrong Flooring provides options for specialty stores, helping to create an environment that supports your brand image while offering durability to withstand the heavy foot traffic and periodic reconfigurations that occur in today’s retail spaces.

LVT - Natural Creations® EarthCuts® with Diamond 10® Technology NA330 Braco plaster, NA331 Braco mortar

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M A S S M E R C H A N T

The right choice for your space depends not only on your budget considerations but also on design and performance expectations as well. In general,

the following Armstrong Flooring collections are best suited to mass merchant retail facilities:

The Right Floor for Your SpaceArmstrong Flooring offers a multitude of flooring choices that are designed to create inviting environments in which customers can comfortably shop,

that coordinate across categories and collections to provide unlimited design choices that complement your décor, and that perform in high-traffic retail

spaces. The Armstrong Flooring portfolio is filled with long-lasting, low-maintenance products suited to any mass merchant retail environment, offering:

• Unique, stylish, coordinated colors and designs that create a brand experience and a positive shopping environment.

• Designs to complement your décor, not compete with your merchandise and displays.




SRF Slip-Retardant Sheet & Tile• Safety Zone™

VCT Vinyl Composition Tile• Premium Excelon® Raffia™

• Premium Excelon® ChromaSpin™

• Premium Excelon® Stonetex®

• Premium Excelon® Arteffects®

• Premium Excelon® Companion Square®

• Premium Excelon® Feature™ Tile, Strips & Insets• Premium Excelon® Raffia® Stream™

with Diamond 10® Technology coating

• Standard Excelon® Imperial® Texture - also available with Diamond 10® Technology coating

• Standard Excelon® MultiColor™- also available with Diamond 10® Technology coating

LVT - Natural Creations® ClassicsTP110 Kennesaw Oak woodstock






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Top Flooring Choices: ■ Luxury Flooring ■ Bio-Flooring ■ Vinyl Composition Tile

Grocery Stores Need• Flexible flooring options that complement merchandise and displays.• Warm, welcoming designs that convey freshness and create a positive

shopping environment.• Unique colors, patterns and textures to hide soiling, facilitate

wayfinding and highlight store departments.

• Scratch, scuff, stain, impact and indentation resistance.• Resistance to heavy traffic, including shopping carts and stocking carts.• Durability in traffic hotspots, such as entrances and check-out areas.• Long life.• Easy installation and maintenance.

Grocery Stores In grocery stores, the flooring not only helps create a fresh, comfortable atmosphere, it also defines key areas – such as the produce section, the bakery or the pharmacy – by using a range of colors and textures to transition from one space to another. Armstrong Flooring has it all, even offering consistent thicknesses across flooring categories to ensure smooth transitions and even surfaces for shopping carts.

LVT - Natural Creations® EarthCuts® with Diamond 10® Technology NA330 Braco plaster

LVT - Natural Creations® ArborArt® with Diamond 10® Technology NA225 Tustin Navale saddle rust

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Drug Stores These retail spaces endure a wide range of heavy activity, from regular foot traffic to wear from wheelchairs, walkers and crutches. Armstrong Flooring offers unique visuals that help create a trusting and stress-free environment.

Drug Stores Need• Unique designs and visuals that create a brand experience.• Warm, soothing atmospheres that foster discretion and confidentiality.• Variety of colors, patterns and textures to hide soiling and designate

special areas.• Scratch, scuff and indentation resistance.• Coordination with existing interior finishes and décor.

• Slip retardance.• Resistance to heavy traffic, including wheelchairs, walkers and crutches.• Long life.• Easy installation and maintenance.

VCT - Standard Excelon® Imperial® Texture 57517 bodacious, 57518 white out

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Department Stores Need• Unique visuals and styles that create a distinctive brand experience.• Flexible flooring options that complement merchandise and displays.• Coordination with existing interior finishes and décor.• Resistance to scratches, scuffs and indentations from heavy foot traffic

and display units.

• Timeless designs that hide soiling and designate specific departments.• Durability in higher traffic areas, such as entrances and check-out areas.• Slip retardance.• Long life.• Easy installation and maintenance.

Department Stores Amid strong competition from online establishments, department stores have had to turn to new design trends to recapture buyers’ attention, entice them to spend more time in their store and provide them with a unique shopping experience that will keep them coming back. Armstrong® Flooring selections offer unique visuals, designs and textures that make it easy to support these design strategies and create an alluring shopping environment.

LVT - Natural Creations® Mystix® with Diamond 10® Technology NA910 Kenzie raven, NA911 Kenzie nightingale

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Discount Stores Need• Comfortable, warm atmospheres that allow for easy shopping.• Long-lasting designs and styles that create a brand experience.• Flexible flooring options that complement and do not compete with merchandise and displays.• Coordination with existing interior finishes and décor.• Scratch, scuff and indentation resistance.

• Resistance to heavy foot traffic and rolling loads.• Attractive visuals that hide soiling, facilitate wayfinding and designate

specific departments.• Durability in higher traffic areas, such as entrances and check-out areas.• Long life.• Easy installation and maintenance.

Discount Stores Discount stores are subject to a high volume of daily foot traffic on the floors. These active settings require both beautifully designed and flexible layout options that provide ongoing durability and enduring comfort for an easy and enjoyable shopping experience.

BIO - Migrations® BBT® T3504 ice white, T3522 lemon squeeze

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We know that restaurants are part of a fast-paced and demanding industry

that commands a lot from its floors. From front-of-house spaces like

dining areas and bars, to back-of-house breakrooms and storage rooms,

performance requirements vary. However, the flooring selections must

work together to complement each other and other interior finishes and

décor, and to support the style and brand of your restaurant. Floors also

play an important role in providing the right atmosphere for your clientele.

Armstrong Flooring offers a broad selection of coordinating colors and

designs to support your brand, work well with existing interiors, and to

create unique, attractive, highly durable environments. Our floors are an

investment you can trust to maintain their original beauty through years of

use, with minimal effort spent on cleaning, maintenance and repair.

Setting Your Restaurants Apart with Flooring that Performs

BIO - Migrations® BBT® T3504 ice white, T3500 basalt black

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LVT - Natural Creations® Mystix® with Diamond 10® Technology

NA860 Baize anise, NA861 Baize licorice,

LVT - Natural Creations® ArborArt® with Diamond 10® Technology

NA195 Avila Oak baltic black

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R E S T A U R A N T

The right choice for your space depends not only on your budget considerations, but also on design and performance expectations as well. In general, the

following Armstrong Flooring collections are best suited for restaurant facilities:

The Right Floor for Your SpaceArmstrong Flooring offers a multitude of flooring choices that are designed to create inviting environments in which customers can comfortably dine and that perform

in high-traffic restaurant spaces. The Armstrong Flooring portfolio is filled with long-lasting, low-maintenance products suited to any restaurant, offering:

• Unique, stylish, coordinated colors and designs that create a brand experience and a positive dining environment.

• Designs to complement your décor.




SRF Slip-Retardant Sheet & Tile• Safety Zone™






VCT Vinyl Composition Tile• Premium Excelon® Raffia™

• Premium Excelon® ChromaSpin™

• Premium Excelon® Stonetex®

• Premium Excelon® Arteffects®

• Premium Excelon® Companion Square®

• Premium Excelon® Feature™ Tile, Strips & Insets• Premium Excelon® Raffia® Stream™

with Diamond 10® Technology coating

• Standard Excelon® Imperial® Texture - also available with Diamond 10® Technology coating

• Standard Excelon® MultiColor™- also available with Diamond 10® Technology coating

BIO - Migrations BBT™

T3500 basalt black

BIO - Striations® BBT™

T3611 mushroom, T3612 stardust

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Top Flooring Choices: ■ Luxury Flooring

Fine Dining Facilities Need• Elegant designs that create a warm, sophisticated environment.• Attractive visuals, colors and textures that hide soiling, complement the interior

design and can be mixed and matched.• Scratch, scuff and impact resistance.• Stain and chemical resistance.

• Resistance to heavy foot traffic and moisture. • Slip retardance. • Long life. • Quick and easy installation. • Easy to clean and sanitize.

Fine Dining The unique flooring selections offered by Armstrong Flooring perfectly create the distinctive, high-end atmosphere that sets a fine dining restaurant apart from other dining establishments. Because long life is key, Armstrong Flooring offers stain-resistant flooring options that stand up to food and beverage spills, durability against heavy foot traffic and low-maintenance options that keep your floor looking beautiful for years.


with Diamond 10® TechnologyNA163 Ironwood Oak iron era

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Casual Dining Casual dining establishments fall into the most diverse restaurant segment, representing chains and multi-unit groups, as well as single restaurants such as diners, pubs, ethnic restaurants and brasseries. Amidst intense competition, these facilities must create a highly differentiated dining experience to survive. Armstrong® Flooring selections offer unique visuals, designs and textures that create distinct, friendly and relaxing spaces and support the feel of the restaurant’s brand image.


Casual Dining Facilities Need• Inviting designs that create a fun, welcoming environment.• Attractive visuals, colors and textures that hide soiling, complement the

interior design and can be mixed and matched.• Scratch, scuff and impact resistance.• Stain and chemical resistance.

• Resistance to heavy foot traffic and moisture. • Slip retardance. • Long life. • Quick and easy installation. • Easy to clean and sanitize.


with Diamond 10® Technology NA176 Stonewood concrete

LVT - Natural Creations® EarthCuts® with Diamond 10® Technology NA380 Meso Stone desert

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Fast-Casual/Quick-Serve Dining Facilities Need• Welcoming designs that create cozy relaxed environments.• Unique visuals, colors and textures that hide soiling, complement the

interior design and can be mixed and matched.• Scratch, scuff and impact resistance.• Stain and chemical resistance.

• Resistance to heavy foot traffic and moisture.• Slip retardance.• Long life.• Quick and easy installation.• Easy to clean and sanitize.

Fast-Casual / Quick-Serve Dining The interior landscape of fast-casual or quick-serve restaurants is rapidly changing as many value-minded brands are realizing they can no longer compete on cost, quality and speed alone. Design is playing a much larger role. Armstrong Flooring choices offer unique visuals that not only stand up to performance demands but enable space designs to create an experience that feels more homey and comfortable.

LVT - Natural Creations® Mystix®

with Diamond 10® Technology NA923 Neva rise and shine, NA796 Aria bracken

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FP7440F9414-1118

Printed in United States of America

© 2018 Armstrong Flooring, Inc.

The Armstrong logo and Armstrong® are trademarks of AWI Licensing Company.

All other marks are trademarks of Armstrong Flooring, Inc. or its subsidiaries.

FloorScore® is a registered trademark of the Resilient Floor Covering Institute.

LEED® is a registered trademark of the United States Green Building Council.

To order product samples, contact your local

Armstrong Flooring Sales Representative or use

one of these convenient methods:

Call: 1 888 276 7876

Web: ArmstrongFlooring.com/ordersamples

RETAIL FLOORING SOLUTIONS...selections offer unique visuals, designs and textures that make it easy...

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