Retail design mausumi das ,inifd bangalore

MAUSUMI DAS - INIFD BANGALORE

RETAIL DESIGN


SUBMITTED TO -ANIKET

SUBMITTED BY –MAUSUMI DAS


RETAIL DESIGN


STRATEGY OF THE RETAIL DESIGN

• SINAGE PARTWINDOW-DISPLAY-SHOWCASE-VISUAL

DISPLAY• ENTRANCE• MATERIALS• COLOURS

• LIGHTNINGS• CUSTOMER JOURNEY

• CUSTOMER CARE


BRAND• SIGNAGE PART


REPUTATION-STATUS--RANK


VISUAL DISPLAY


SIGNAGE-DEPENDS ON


RETAIL DESIGN _COMPONENT OF THE STORE

LocationStore entranceWindow display Walk way Size of buildingColours materials Thief preventionSignageMethod of display Visual merchandising

RETAIL EXTERIOR & RETAIL INTERIOR


COMPONENTS OF RETAIL ATOSMOSPHERICS• EXTERIOR ATMOSPHERICS

• INTERIOR ARMOSPHERICS

• STORE LAYOUT

• VISUAL MERCHANDISING


VISUAL MERCHANDISING IS THE ACTIVITY AND PROFESSION OF DEVELOPING THE FLOOR PLANS AND THREE-DIMENSIONAL DISPLAYS IN ORDER TO MAXIMIZE SALES.[1]


WINDOWS /DISPLAY• Window plays important role on the retail shop

• Shelving

• Windows display

• Pos display, point of shelves display

• Racks

• Hangars

• Open shelves

• Floting shelves

• Hanging options

• Facing

• Fixed brackets

• Adjustable sloted selves

• Builting sleves


SHEVELS


FACING

Faced products on a shelf at a Coles supermarket


ENTRANCE/GATE


TYPES OF DOORS OR CLASSIFICATION OF ENTRANCE• ADA doors,swing door,sliding doors,bifolds doors,try folds doora

• Narow style entrance,wide style entrance,midium style entrance,monumental style entrance,palace style entrance


RETAIL STORE LAYOUT


TRACK LOOP LAYOUT


FREE RACK LAYOUT


SPIN LAYOUT


COLOUR • Color psychology affects our lives in so many ways, yet we often don't realize

the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing. without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.

In applying the information about color meanings in business to enhance your own business profile and marketing, don't use any color entirely on its own; it is always best to use a complementary color with your main choice as over-use of any one color can negate its effect and in fact hhere is almost always more than one option of color combinations to assist your business, so you don't have to choose any color that you do not like or resonate to. Or you may use the disliked color in a very small amount to get the response you want from your customer. For example, you may use just a very small amount of red to indicate your passion or energy for your business or as a call to action button on your WEBSITE


RED• Red is a physical color which calls for action to be taken. Its high energy and

strength draws attention to itself and demands to be noticed.

• Key Words for Red:

• Positive Meanings in Business:

• action, power, energy, speed

• passion, desire, lust

• strength, courage

• attention-getting, motivating, stimulating, energizing

• driven and determined

• exciting, warm, spontaneous, assertive and confident


BLACK• Black is the color of power and authority and in excess it can bositive

Color Meanings in Business:

• authority, power, control

• protection and comfort

• strong, contained, formal

• sophisticated

• seductive, mysterious

• endings & beginningse intimidating and unfriendly.


GOLD• Gold is associated with value, luxury and prestige. It reflects wisdom, beauty and generosity.

• Keywords for Gold:

• Positive Color Meanings in Business:

• wealth and prosperity, abundance

• value, quality, luxury, expensive, opulence

• victory, achievement, grandeur, importance

• happiness, beauty

• excellence, prestige, nobility, extravagance

• attraction, wisdom


SILVER• Silver is a modern sophisticated color, calming yet uplifting, with a degree of mystery

about it. Keywords for Silver:

• Positive Color Meanings in Business:

• modern, sleek, high-tech, scientific

• glamorous, distinguished, elegant

• conservative, prestige

• calming and balancing

• illusion, intuition, imagination

• feminine power, sophisticated

• wealth and riches

• aids mental, emotional and physical releasing and cleansing

• illumination


RETAIL STORE LIGHTING• GENERAL /AMBIENT TYPES LIGHTING

• TASK LIGHTING

• ACCENT LIGHTING

• DECORATIVE LIGHTING

• TRAC LIGHTING


_____TYPES OF LIGHTING____ ACCENT LIGHTING & TRAC LIGHTING


• TASK LIGHTING

___SPECIAL LIGHTING__ TASK & DECORATIVE LIGHTING

TASK LIGHTING DECORATIVE LIGHTING


GENERAL LIGHTING_______________


THE 4 PRIMARY TYPES OF LIGHT BULBS• 1. Incandescent

• 2. Halogen

• LED

• FLUORESCENT


FLOORING


CONCRETE POLISHING


CONCREATE OVERLAY IMPACTS LOOKS OF PABBLE FLOOR


CONCREAT OVERLAY IS THE KALEIDOSCOPE OF COLOUR


DARK GLOSSY FLOOR


VENILE FLOOR MOST COMMON


HARDWOOD SKIP-PLANED FLOOR


SEAMLESS FLOORING

Highly durable and completely impermeable to liquids, oil and dirt.


• busket • pantry


STORAGE SYSTEM &UNITS


BIG STOOLS,MULTIPOURPOSR SHALEVS


BILLING COUNTER/COUSTOMER SERVICE


HOSPITALITY OF THE SHOP


CUSTOMER CARE & CUSTOMER SERVICE


CUSTOMER JOURNEY-BEST WAY TO MAP THE CUSTOMER JOURNEY TAKE A WALK IN THERE SHOE


INSTANT FEED BACK OF CUSTOMER ,AUTOMATED CUSTOMER SERVICE, CUSTOMER SUPPORT,STANDARDIZATIONKEEP RUN THE BUSINESSREMEMBERTHANK YOUMAUSUMI DAS

Retail design mausumi das ,inifd bangalore

Design

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