Lithuania Kaunas. Kaunas is the second largest city in Lithuania.
Retail chains in Lithuania: top-of-mind & public communication
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Retail chains in Lithuania top-of-mind & public communication Who is Who? Iki Ruined paradise of quality Lidl Price-leader to come? Maxima Elephant in the market Aibė Bastard of the same elephant Norfa Dirty, cheap, bad Prisma Latecomer Rimi Trend-setter update d Sep 2015
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Transcript of Retail chains in Lithuania: top-of-mind & public communication
Retail chains in Lithuaniatop-of-mind & public communication
Who is Who?
Iki Ruined paradise of qualityLidl Price-leader to come?Maxima Elephant in the market Aibė Bastard of the same elephantNorfa Dirty, cheap, badPrisma LatecomerRimi Trend-setter
updatedSep 2015
Retail chains in Lithuaniatop-of-mind & public communication
Spokespersons?
Iki (Andrius Petraitis) Self-sufficient. No comments.Lidl (Daina Balčiūnienė) Low price, low price, low priceMaxima (Renata Saulytė) Please, where are my holidays? Aibė (???) -Norfa (Darius Ryliškis) „Words never come easy“Prisma (???) -Rimi (Giedrė Bielskytė) Creative and proactive
Retail chains in Lithuaniatop-of-mind & public communication
Opinion leaders? Celebrities?
Iki ??? (ex Linas Samėnas)Lidl ???Maxima ever-changing, but seen Aibė ???Norfa ??? (ex Virgilijus Alekna)Prisma ???Rimi ???
Retail chains in Lithuaniatop-of-mind & public communication
FB fans (thousands)?
Iki 19,9Lidl ???Maxima 72,2 Aibė 2,2Norfa 76,8Prisma 58,4Rimi 27,8
Maxima; 40
Iki; 16
Norfa; 10
Rimi; 6Aibė; 6 Prisma; 1 Others; 21
Lithuanian retail market (LPĮA, 2013)
