Retail Buying

89
Neiman Marcus Paige Shanley Retail Buying

description

Retail Buying six-month buying plan

Transcript of Retail Buying

Page 1: Retail Buying

Neiman Marcus

Paige Shanley Retail Buying

Page 2: Retail Buying

Table of contents

• Store Profiles

• Customer Profiles

• Six-Month Business Plan

• Stock Assortment and Class Plans

• Market Purchases

• Marketing Plan

Page 3: Retail Buying

Store Profile: Chicago, IL

737 North Michigan Avenue Chicago, IL 60611

This Neiman Marcus is a free standing store located on Chicago’s Magnificent Mile. The store is 188,000 square feet and has a unique arch entrance. While entering the store, the customer can hear the soft music, see the white marble throughout, and be overcome by a luxurious feeling. The interior of the store is very bright and spacious. The ceilings are high and the fixtures are very modern, consisting of silver and glass. As for the middle of the store, it has slim escalators extending to each floor. This store also has two restaurants called The Fresh Market and The Zodiac. The location of merchandise is as follows:

• 1st Floor- Accessories, Cosmetics, and Men’s Furnishings

• 2nd Floor- Women’s Apparel, Shoes, and Men’s Apparel

• 3rd Floor- Women’s Apparel

• 4th Floor- Children’s Apparel, Gifts, and Intimates

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Store Profile: San Diego, ca

7027 Friars Road San Diego, CA 92108

This Neiman Marcus is part of the Fashion Valley Mall- a outdoor shopping center featuring 200 stores, restaurants, and a movie theatre. The store’s exterior is a dark brick and surrounded by palm trees. This store is over 100,000 square feet and has a restaurant called The Zodiac. The store can be entered from inside or outside the mall. Once inside the store, the merchandise is illuminated brightly and is spread evenly throughout the store. The light-colored marble and high-end fixtures create a feeling of luxury. Also, while traveling throughout the store the customer can listen to a form of muzak music and experience an art fixture of cascading butterflies near the escalators. As for the location of merchandise, it is as follows:

• 1st Floor- Cosmetics, Shoes, and Accessories

• 2nd Floor- Women’s Apparel

• 3rd Floor- Gifts and Women’s Apparel

Page 5: Retail Buying

Store Profile: Short hills, nj

1200 Morris Turnpike Short Hills, NJ 07078

This Neiman Marcus is part of The Mall at Short Hills- a shopping destination with 160 specialty stores and restaurants. The exterior of the store is white stone and consists of 138,000 square feet. This store not only is a retailer, but also has a NM Café located inside. From the inside of the mall, the store is located at one end next to Nordstrom, however the store can also be entered from the mall’s exterior. This store is also known for its bright, light interior. This interior has contemporary fixtures and high ceilings that also have an art fixture of cascading butterflies near the escalators. This modern and bright interior creates an airy sense of luxury for the consumer. The location of merchandise is listed by floor as follows:

• 1st Floor- Accessories, Men’s Furnishings, and Cosmetics

• 2nd Floor- Women’s Apparel, Shoes, Intimates

• 3rd Floor- Gifts and Couture

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Customer profile: Chicago, il

Geographic: Region: Chicago, Illinois 60611 City Size: 26,500+ Urban/Rural: Urban Climate: Seasonal warm and cold

Demographics: Age: 30-39 Sex: Female Family Life Cycle: Married Income: $50,000+ Education: College Graduate Occupation: Management/Professional Religion: All Ethnic Background: All

Psychographics: Social Class: Middle to Upper Class Personality: Achiever, Positive, Sociable Life-style: Reformer, Independent Likes: Quality, Simplicity, Family and Friends, Work, Charity Dislikes: Eccentric fashion and Using others for personal growth

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Customer profile: San Diego, ca

Geographic: Region: San Diego, California 92108 City Size: 11,600+ Urban/Rural: Urban Climate: Warm

Demographics: Age: 20-29 Sex: Female Family Life Cycle: Single Income: $35,000+ Education: College Bachelor's Degree Occupation: Management/ Professional Religion: All Ethnic Background: All

Psychographics: Social Class: Middle to Upper Class Personality: Energetic, Outgoing Life-style: Explorer, Independent Likes: Trying to new trends, Yoga, Recycling, Reading magazines Dislikes: Reality TV and Mainstream fashion

Page 8: Retail Buying

Customer profile: Short hills, nj

Geographic: Region: Short Hills, New Jersey 07078 City Size: 12,800+ Urban/Rural: Urban Climate: Seasonal warm and cold

Demographics: Age: 40-49 Sex: Female Family Life Cycle: Married with kids Income: $100,000+ Education: College Graduate Occupation: Management/ Professional Religion: All Ethnic Background: All

Psychographics: Social Class: Upper Class Personality: Confident, Organized, Focused Life-style: Suceeder, Status Likes: Prestige, Events, Fashion, Exercise, Media, Designer Dislikes: Cleaning and Calories

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Customer Profile Comparisons

26,522

11,640 12,849

0

5,000

10,000

15,000

20,000

25,000

30,000

Chicago San Diego Short Hills

Num

ber

of

Peo

ple

Location

Population

80.1%

68.4%

87.9%

9.4% 8.1% 8.4%3.6%

13.0%

1.5%0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Chicago San Diego Short Hills

Location

Race

White

Asian

Hispanic/Latino

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Customer Profile Comparisons

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Chicago San Diego Short Hills

Location

Age

20-29 Years

30-39 Years

40-49 Years

38.6%

49.0%

15.8%

43.1%

31.1%

75.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Chicago San Diego Short Hills

Location

Marital Status

Single

Married

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Customer Profile Comparisons

73.5%

49.3%

79.2%

Education: BA Degree or Higher

Chicago

San Diego

Short Hills

$69,889

$42,626

$185,466

$0$20,000$40,000$60,000$80,000$100,000$120,000$140,000$160,000$180,000$200,000

Chicago San Diego Short Hills

Location

Median Income

70.1%

48.1%

66.0%

22.9%31.0%

26.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Chicago San Diego Short Hills

Location

Occupation

Management/Professional Sales/Office

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Impact from Customer Comparisons

• Population in Chicago is higher because of apartment buildings.

• Chicago could carry a wider variety of merchandise because of the population and broader market.

• The age comparisons could impact the merchandise such as size and colors. San Diego has a younger market so they might be more open to bright colors, need smaller sizes, and want the newest trend.

• Marital status comparisons also show that most of the population in Short Hills are married so this market could prefer sophisticated dresses. Also, San Diego’s population is more single, which could mean they have more discretionary income and more to spend on apparel.

• The education, income, and occupation comparisons could impact the style of merchandise the customer prefers. The San Diego market is younger, has a low median income, and has the lowest percentage in education. This could impact that this target market will need dresses to wear for all different occasions like interviews and cocktail, as well as prefer low-priced merchandise.

• The Short Hills market makes a very high income, so they would prefer more designer or high priced merchandise. They would need apparel for work and large events.

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Six Month Business Plan !"#$%&'(")*%+,'-'

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Page 14: Retail Buying

Class

plan

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Plan - This Year 014 54 54 064 034 064

Plan AUG SEPT OCT NOV DEC JAN Total

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Plan - This Year 1?4 134 134 164 114 114

Plan AUG SEPT OCT NOV DEC JAN Total

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Plan - This Year 064 014 064 114 1?4 054

Plan AUG SEPT OCT NOV DEC JAN Total

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Plan - This Year 164 134 134 1?4 1?4 164

Plan AUG SEPT OCT NOV DEC JAN Total

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Plan - This Year 064 014 0?4 34 54 34

Plan AUG SEPT OCT NOV DEC JAN Total

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Plan - This Year 034 034 034 064 064 034

Plan AUG SEPT OCT NOV DEC JAN Total

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Page 15: Retail Buying

Results

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@5=689 11A.B CAA.3 AA.B 0DA.1 C03.1 1D.E AF0.0

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Page 16: Retail Buying

AUGUST PURCHASES

Page 17: Retail Buying

AUGUST: STRAPLESS

Vendor Name Rachel Zoe

Ship Date 8/1- 8/15

NOTES

Total Cost $4,480.00

Total Retail $10,400.00

Total Units 32

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-RZ01 Stpls LBD Black 0 1 1 1 3 $140.00 $325.00 $420.00 $975.00

2 3 1 2 6 $140.00 $325.00 $840.00 $1,950.00

4 3 2 2 7 $140.00 $325.00 $980.00 $2,275.00

6 3 2 2 7 $140.00 $325.00 $980.00 $2,275.00

8 3 2 1 6 $140.00 $325.00 $840.00 $1,950.00

10 1 1 1 3 $140.00 $325.00 $420.00 $975.00

32 $4,480.00 $10,400.00

!"2+%-

Page 18: Retail Buying

AUGUST: STRAPLESS

Vendor Name

Ship Date 8/1- 8/15

NOTES

Total Cost $4,676.00

Total Retail $10,864.00

Total Units 28

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-BC01 Stpls Txt-B Cream 0 1 1 1 3 $167.00 $388.00 $501.00 $1,164.00

2 2 1 2 5 $167.00 $388.00 $835.00 $1,940.00

4 2 2 2 6 $167.00 $388.00 $1,002.00 $2,328.00

6 2 2 2 6 $167.00 $388.00 $1,002.00 $2,328.00

8 2 2 1 5 $167.00 $388.00 $835.00 $1,940.00

10 1 1 1 3 $167.00 $388.00 $501.00 $1,164.00

28 $4,676.00 $10,864.00

!"2+%-

BCBG MaxAzria

Page 19: Retail Buying

AUGUST: STRAPLESS

Vendor Name

Ship Date 8/1- 8/15

NOTES

Total Cost $2,394.00

Total Retail $5,565.00

Total Units 7

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AM01 Stpls Pnt Ptl-B Dark Print 0 0 0 0 0 $342.00 $795.00 $0.00 $0.00

2 1 0 0 1 $342.00 $795.00 $342.00 $795.00

4 1 1 0 2 $342.00 $795.00 $684.00 $1,590.00

6 1 1 0 2 $342.00 $795.00 $684.00 $1,590.00

8 1 1 0 2 $342.00 $795.00 $684.00 $1,590.00

10 0 0 0 0 $342.00 $795.00 $0.00 $0.00

7 $2,394.00 $5,565.00

!"2+%-

McQ Alexander McQueen

Page 20: Retail Buying

AUGUST: ¾ and long sleeve

Vendor Name Alice & Olivia

Ship Date 8/1- 8/15

NOTES

Total Cost $3,968.00

Total Retail $9,207.00

Total Units 31

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO01 3/4S Pnt Satin Red Print 0 2 1 1 4 $128.00 $297.00 $512.00 $1,188.00

2 2 1 2 5 $128.00 $297.00 $640.00 $1,485.00

4 3 2 2 7 $128.00 $297.00 $896.00 $2,079.00

6 3 2 2 7 $128.00 $297.00 $896.00 $2,079.00

8 2 2 1 5 $128.00 $297.00 $640.00 $1,485.00

10 1 1 1 3 $128.00 $297.00 $384.00 $891.00

31 $3,968.00 $9,207.00

!"2+%-

Page 21: Retail Buying

AUGUST: ¾ and long sleeve

Vendor Name Nicole Miller

Ship Date 8/1- 8/15

NOTES

Total Cost $5,104.00

Total Retail $11,890.00

Total Units 29

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-NM01 L/S Lace Black 0 1 1 1 3 $176.00 $410.00 $528.00 $1,230.00

2 2 1 2 5 $176.00 $410.00 $880.00 $2,050.00

4 3 2 2 7 $176.00 $410.00 $1,232.00 $2,870.00

6 2 2 2 6 $176.00 $410.00 $1,056.00 $2,460.00

8 2 2 1 5 $176.00 $410.00 $880.00 $2,050.00

10 1 1 1 3 $176.00 $410.00 $528.00 $1,230.00

29 $5,104.00 $11,890.00

!"2+%-

Page 22: Retail Buying

AUGUST: ¾ and long sleeve

Vendor Name 2 B Rych

Ship Date 8/1- 8/15

NOTES

Total Cost $3,712.00

Total Retail $8,642.00

Total Units 29

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-2B01 L/S Shr Pnt Muti Print 0 1 1 1 3 $128.00 $298.00 $384.00 $894.00

2 2 2 1 5 $128.00 $298.00 $640.00 $1,490.00

4 2 2 2 6 $128.00 $298.00 $768.00 $1,788.00

6 2 2 2 6 $128.00 $298.00 $768.00 $1,788.00

8 2 1 2 5 $128.00 $298.00 $640.00 $1,490.00

10 2 1 1 4 $128.00 $298.00 $512.00 $1,192.00

29 $3,712.00 $8,642.00

!"2+%-

Page 23: Retail Buying

AUGUST: ¾ and long sleeve

Vendor Name Trina Turk

Ship Date 8/1- 8/15

NOTES

Total Cost $3,480.00

Total Retail $8,100.00

Total Units 30

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-TT01 L/S BubbleSl Off-White 0 1 1 1 3 $116.00 $270.00 $348.00 $810.00

2 2 1 2 5 $116.00 $270.00 $580.00 $1,350.00

4 3 2 2 7 $116.00 $270.00 $812.00 $1,890.00

6 3 2 2 7 $116.00 $270.00 $812.00 $1,890.00

8 2 2 1 5 $116.00 $270.00 $580.00 $1,350.00

10 1 1 1 3 $116.00 $270.00 $348.00 $810.00

30 $3,480.00 $8,100.00

!"2+%-

Page 24: Retail Buying

AUGUST: ¾ and long sleeve

Vendor Name Vince

Ship Date 8/1- 8/15

NOTES

Total Cost $2,933.00

Total Retail $6,825.00

Total Units 7

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-VN01 3/4S Leather Black 0 0 0 0 0 $419.00 $975.00 $0.00 $0.00

2 1 0 0 1 $419.00 $975.00 $419.00 $975.00

4 1 1 0 2 $419.00 $975.00 $838.00 $1,950.00

6 1 1 0 2 $419.00 $975.00 $838.00 $1,950.00

8 1 1 0 2 $419.00 $975.00 $838.00 $1,950.00

10 0 0 0 0 $419.00 $975.00 $0.00 $0.00

7 $2,933.00 $6,825.00

!"2+%-

Page 25: Retail Buying

AUGUST: tank and one shoulder

Vendor Name Alice & Olivia

Ship Date 8/1- 8/15

NOTES

Total Cost $4,402.00

Total Retail $10,230.00

Total Units 31

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO02 O/S Overlay Black 0 1 1 1 3 $142.00 $330.00 $426.00 $990.00

2 2 1 2 5 $142.00 $330.00 $710.00 $1,650.00

4 3 2 2 7 $142.00 $330.00 $994.00 $2,310.00

6 3 2 2 7 $142.00 $330.00 $994.00 $2,310.00

8 3 2 1 6 $142.00 $330.00 $852.00 $1,980.00

10 1 1 1 3 $142.00 $330.00 $426.00 $990.00

31 $4,402.00 $10,230.00

!"2+%-

Page 26: Retail Buying

AUGUST: tank and one shoulder

Vendor Name Alice & Olivia

Ship Date 8/1- 8/15

NOTES

Total Cost $3,584.00

Total Retail $8,316.00

Total Units 28

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO03 O/S Sheer Gather Bordeaux 0 1 1 1 3 $128.00 $297.00 $384.00 $891.00

2 2 1 2 5 $128.00 $297.00 $640.00 $1,485.00

4 2 2 2 6 $128.00 $297.00 $768.00 $1,782.00

6 2 2 2 6 $128.00 $297.00 $768.00 $1,782.00

8 2 2 1 5 $128.00 $297.00 $640.00 $1,485.00

10 1 1 1 3 $128.00 $297.00 $384.00 $891.00

28 $3,584.00 $8,316.00

!"2+%-

Page 27: Retail Buying

AUGUST: tank and one shoulder

Vendor Name Helmut Lang

Ship Date 8/1- 8/15

NOTES

Total Cost $3,584.00

Total Retail $8,330.00

Total Units 14

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-HL01 WhtPaint Tank D Black/White 0 1 0 0 1 $256.00 $595.00 $256.00 $595.00

2 1 0 1 2 $256.00 $595.00 $512.00 $1,190.00

4 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

6 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

8 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

10 1 1 0 2 $256.00 $595.00 $512.00 $1,190.00

14 $3,584.00 $8,330.00

!"2+%-

Page 28: Retail Buying

AUGUST: tank and one shoulder

Vendor Name Kelly Wearstler

Ship Date 8/1- 8/15

NOTES

Total Cost $1,883.00

Total Retail $4,375.00

Total Units 7

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-KW01 O/S DrapeD Dark Print 0 0 0 0 0 $269.00 $625.00 $0.00 $0.00

2 0 0 0 0 $269.00 $625.00 $0.00 $0.00

4 1 1 1 3 $269.00 $625.00 $807.00 $1,875.00

6 1 1 1 3 $269.00 $625.00 $807.00 $1,875.00

8 1 0 0 1 $269.00 $625.00 $269.00 $625.00

10 0 0 0 0 $269.00 $625.00 $0.00 $0.00

7 $1,883.00 $4,375.00

!"2+%-

Page 29: Retail Buying

AUGUST: a-line

Vendor Name DVF

Ship Date 8/1- 8/15

NOTES

Total Cost $4,396.00

Total Retail $10,220.00

Total Units 28

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-DF01 S/S Wrap D Red 0 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00

2 2 2 1 5 $157.00 $365.00 $785.00 $1,825.00

4 2 2 2 6 $157.00 $365.00 $942.00 $2,190.00

6 2 2 2 6 $157.00 $365.00 $942.00 $2,190.00

8 2 2 1 5 $157.00 $365.00 $785.00 $1,825.00

10 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00

28 $4,396.00 $10,220.00

!"2+%-

Page 30: Retail Buying

AUGUST: a-line

Vendor Name Milly

Ship Date 8/1- 8/15

NOTES

Total Cost $4,650.00

Total Retail $10,800.00

Total Units 30

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-ML01 Sheer S/S A-Line Black 0 2 1 1 4 $155.00 $360.00 $620.00 $1,440.00

2 2 2 1 5 $155.00 $360.00 $775.00 $1,800.00

4 2 2 2 6 $155.00 $360.00 $930.00 $2,160.00

6 2 2 2 6 $155.00 $360.00 $930.00 $2,160.00

8 2 2 1 5 $155.00 $360.00 $775.00 $1,800.00

10 2 1 1 4 $155.00 $360.00 $620.00 $1,440.00

30 $4,650.00 $10,800.00

!"2+%-

Page 31: Retail Buying

AUGUST: a-line

Vendor Name Alice & Olivia

Ship Date 8/1- 8/15

NOTES

Total Cost $3,318.00

Total Retail $7,728.00

Total Units 21

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO04 L/S Gather-B Multi Print 0 1 0 0 1 $158.00 $368.00 $158.00 $368.00

2 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00

4 2 2 1 5 $158.00 $368.00 $790.00 $1,840.00

6 2 2 1 5 $158.00 $368.00 $790.00 $1,840.00

8 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00

10 1 1 0 2 $158.00 $368.00 $316.00 $736.00

21 $3,318.00 $7,728.00

!"2+%-

Page 32: Retail Buying

AUGUST: a-line

Vendor Name Alice & Olivia

Ship Date 8/1- 8/15

NOTES

Total Cost $3,692.00

Total Retail $8,580.00

Total Units 26

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO05 Bubble/S Black 0 1 1 1 3 $142.00 $330.00 $426.00 $990.00

2 2 1 1 4 $142.00 $330.00 $568.00 $1,320.00

4 2 2 2 6 $142.00 $330.00 $852.00 $1,980.00

6 2 2 2 6 $142.00 $330.00 $852.00 $1,980.00

8 2 2 1 5 $142.00 $330.00 $710.00 $1,650.00

10 1 1 0 2 $142.00 $330.00 $284.00 $660.00

26 $3,692.00 $8,580.00

!"2+%-

Page 33: Retail Buying

AUGUST: a-line

Vendor Name Rag & Bone

Ship Date 8/1- 8/15

NOTES

Total Cost $2,970.00

Total Retail $6,885.00

Total Units 27

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-RB01 Rag/S D Taupe 0 1 1 1 3 $110.00 $255.00 $330.00 $765.00

2 2 1 2 5 $110.00 $255.00 $550.00 $1,275.00

4 2 2 2 6 $110.00 $255.00 $660.00 $1,530.00

6 2 2 2 6 $110.00 $255.00 $660.00 $1,530.00

8 2 1 1 4 $110.00 $255.00 $440.00 $1,020.00

10 1 1 1 3 $110.00 $255.00 $330.00 $765.00

27 $2,970.00 $6,885.00

!"2+%-

Page 34: Retail Buying

AUGUST: a-line

Vendor Name Burberry

Ship Date 8/1- 8/15

NOTES

Total Cost $4,104.00

Total Retail $9,540.00

Total Units 12

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-BY01 MockT/N D Off-White 0 0 0 0 0 $342.00 $795.00 $0.00 $0.00

2 1 0 1 2 $342.00 $795.00 $684.00 $1,590.00

4 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00

6 2 1 1 4 $342.00 $795.00 $1,368.00 $3,180.00

8 1 1 0 2 $342.00 $795.00 $684.00 $1,590.00

10 0 1 0 1 $342.00 $795.00 $342.00 $795.00

12 $4,104.00 $9,540.00

!"2+%-

Page 35: Retail Buying

AUGUST: maxi

Vendor Name Sachin + Babi

Ship Date 8/1- 8/15

NOTES

Total Cost $4,096.00

Total Retail $9,520.00

Total Units 16

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-SB01 Keyhole MD Navy 0 1 0 0 1 $256.00 $595.00 $256.00 $595.00

2 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

4 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

6 2 1 1 4 $256.00 $595.00 $1,024.00 $2,380.00

8 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

10 1 1 0 2 $256.00 $595.00 $512.00 $1,190.00

16 $4,096.00 $9,520.00

!"2+%-

Page 36: Retail Buying

AUGUST: maxi

Vendor Name Rachel Zoe

Ship Date 8/1- 8/15

NOTES

Total Cost $4,473.00

Total Retail $10,395.00

Total Units 21

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-RZ02 Off-Sh Boho MD Brown Print 0 1 1 1 3 $213.00 $495.00 $639.00 $1,485.00

2 1 1 1 3 $213.00 $495.00 $639.00 $1,485.00

4 2 2 1 5 $213.00 $495.00 $1,065.00 $2,475.00

6 2 1 1 4 $213.00 $495.00 $852.00 $1,980.00

8 1 1 1 3 $213.00 $495.00 $639.00 $1,485.00

10 1 1 1 3 $213.00 $495.00 $639.00 $1,485.00

21 $4,473.00 $10,395.00

!"2+%-

Page 37: Retail Buying

AUGUST: maxi

Vendor Name

Ship Date 8/1- 8/15

NOTES

Total Cost $1,408.00

Total Retail $3,278.00

Total Units 11

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-MJ01 T/N L/S MD Stripe 0 1 0 0 1 $128.00 $298.00 $128.00 $298.00

2 1 1 1 3 $128.00 $298.00 $384.00 $894.00

4 1 1 1 3 $128.00 $298.00 $384.00 $894.00

6 1 1 1 3 $128.00 $298.00 $384.00 $894.00

8 1 0 0 1 $128.00 $298.00 $128.00 $298.00

10 0 0 0 0 $128.00 $298.00 $0.00 $0.00

11 $1,408.00 $3,278.00

!"2+%-

Marc By Marc Jacobs

Page 38: Retail Buying

AUGUST: maxi

Vendor Name

Ship Date 8/1- 8/15

NOTES

Total Cost $3,528.00

Total Retail $8,190.00

Total Units 18

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-HH01 V/N L/S MD Black 0 1 0 0 1 $196.00 $455.00 $196.00 $455.00

2 1 1 1 3 $196.00 $455.00 $588.00 $1,365.00

4 2 1 1 4 $196.00 $455.00 $784.00 $1,820.00

6 2 2 1 5 $196.00 $455.00 $980.00 $2,275.00

8 1 1 1 3 $196.00 $455.00 $588.00 $1,365.00

10 1 1 0 2 $196.00 $455.00 $392.00 $910.00

18 $3,528.00 $8,190.00

!"2+%-

Halston Heritage

Page 39: Retail Buying

AUGUST: other

Vendor Name Theory

Ship Date 8/1- 8/15

NOTES

Total Cost $3,937.00

Total Retail $9,145.00

Total Units 31

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-TH01 L/S Shirt D Rust 0 1 1 1 3 $127.00 $295.00 $381.00 $885.00

2 2 2 2 6 $127.00 $295.00 $762.00 $1,770.00

4 2 2 2 6 $127.00 $295.00 $762.00 $1,770.00

6 2 2 2 6 $127.00 $295.00 $762.00 $1,770.00

8 2 2 1 5 $127.00 $295.00 $635.00 $1,475.00

10 2 2 1 5 $127.00 $295.00 $635.00 $1,475.00

31 $3,937.00 $9,145.00

!"2+%-

Page 40: Retail Buying

AUGUST: other

Vendor Name

Ship Date 8/1- 8/15

NOTES

Total Cost $2,550.00

Total Retail $5,940.00

Total Units 30

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-YF01 Asymtrc CD Green Print 0 2 1 1 4 $85.00 $198.00 $340.00 $792.00

2 2 2 2 6 $85.00 $198.00 $510.00 $1,188.00

4 2 2 2 6 $85.00 $198.00 $510.00 $1,188.00

6 2 2 2 6 $85.00 $198.00 $510.00 $1,188.00

8 2 2 1 5 $85.00 $198.00 $425.00 $990.00

10 1 1 1 3 $85.00 $198.00 $255.00 $594.00

30 $2,550.00 $5,940.00

!"2+%-

Young Fabulous And Broke Daisy

Page 41: Retail Buying

AUGUST: other

Vendor Name 3.1 Phillip Lim

Ship Date 8/1- 8/15

NOTES

Total Cost $4,056.00

Total Retail $9,425.00

Total Units 13

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-PL01 C/S Cross-D Khaki 0 1 0 0 1 $312.00 $725.00 $312.00 $725.00

2 1 1 0 2 $312.00 $725.00 $624.00 $1,450.00

4 1 1 1 3 $312.00 $725.00 $936.00 $2,175.00

6 1 1 1 3 $312.00 $725.00 $936.00 $2,175.00

8 1 1 0 2 $312.00 $725.00 $624.00 $1,450.00

10 1 1 0 2 $312.00 $725.00 $624.00 $1,450.00

13 $4,056.00 $9,425.00

!"2+%-

Page 42: Retail Buying

AUGUST: other

Vendor Name Alice & Olivia

Ship Date 8/1- 8/15

NOTES

Total Cost $4,802.00

Total Retail $11,158.00

Total Units 14

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO06 Bead & Fur Trim D Taupe 0 1 0 0 1 $343.00 $797.00 $343.00 $797.00

2 1 1 1 3 $343.00 $797.00 $1,029.00 $2,391.00

4 1 1 1 3 $343.00 $797.00 $1,029.00 $2,391.00

6 2 1 1 4 $343.00 $797.00 $1,372.00 $3,188.00

8 1 1 0 2 $343.00 $797.00 $686.00 $1,594.00

10 0 1 0 1 $343.00 $797.00 $343.00 $797.00

14 $4,802.00 $11,158.00

!"2+%-

Page 43: Retail Buying

SEPTEMBER PURCHASES

Page 44: Retail Buying

OCTOBER PURCHASES

Page 45: Retail Buying

October: STRAPLESS

Vendor Name Rachel Zoe

Ship Date 10/1- 10/15

NOTES

Total Cost $1,190.00

Total Retail $2,765.00

Total Units 7

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-RZ04 S/L Ruffle-B D Black 0 0 0 0 0 $170.00 $395.00 $0.00 $0.00

2 1 0 0 1 $170.00 $395.00 $170.00 $395.00

4 1 1 0 2 $170.00 $395.00 $340.00 $790.00

6 1 1 0 2 $170.00 $395.00 $340.00 $790.00

8 1 1 0 2 $170.00 $395.00 $340.00 $790.00

10 0 0 0 0 $170.00 $395.00 $0.00 $0.00

7 $1,190.00 $2,765.00

!"2+%-

Page 46: Retail Buying

October: ¾ and long sleeve

Vendor Name Alice & Olivia

Ship Date 10/1- 10/15

NOTES

Total Cost $1,896.00

Total Retail $4,404.00

Total Units 12

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO07 Petal Cuff 3/4S Black 0 0 0 0 0 $158.00 $367.00 $0.00 $0.00

2 1 1 1 3 $158.00 $367.00 $474.00 $1,101.00

4 1 1 1 3 $158.00 $367.00 $474.00 $1,101.00

6 2 1 1 4 $158.00 $367.00 $632.00 $1,468.00

8 1 1 0 2 $158.00 $367.00 $316.00 $734.00

10 0 0 0 0 $158.00 $367.00 $0.00 $0.00

12 $1,896.00 $4,404.00

!"2+%-

Page 47: Retail Buying

October: ¾ and long sleeve

Vendor Name DVF

Ship Date 10/1- 10/15

NOTES

Total Cost $1,881.00

Total Retail $4,378.00

Total Units 11

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-DF02 Cowl/N L/S D Bordeaux 0 0 0 0 0 $171.00 $398.00 $0.00 $0.00

2 1 0 1 2 $171.00 $398.00 $342.00 $796.00

4 1 1 1 3 $171.00 $398.00 $513.00 $1,194.00

6 1 1 1 3 $171.00 $398.00 $513.00 $1,194.00

8 1 1 0 2 $171.00 $398.00 $342.00 $796.00

10 0 1 0 1 $171.00 $398.00 $171.00 $398.00

11 $1,881.00 $4,378.00

!"2+%-

Page 48: Retail Buying

October: tank and one shoulder

Vendor Name Herve Leger

Ship Date 10/1- 10/15

NOTES

Total Cost $2,010.00

Total Retail $4,680.00

Total Units 6

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-HR01 Fitted Tank D Silver 0 0 0 0 0 $335.00 $780.00 $0.00 $0.00

2 1 0 0 1 $335.00 $780.00 $335.00 $780.00

4 1 1 0 2 $335.00 $780.00 $670.00 $1,560.00

6 1 1 0 2 $335.00 $780.00 $670.00 $1,560.00

8 0 1 0 1 $335.00 $780.00 $335.00 $780.00

10 0 0 0 0 $335.00 $780.00 $0.00 $0.00

6 $2,010.00 $4,680.00

!"2+%-

Page 49: Retail Buying

October: a-line

Vendor Name Milly

Ship Date 10/1- 10/15

NOTES

Total Cost $2,057.00

Total Retail $4,785.00

Total Units 11

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-ML02 Lace Overlay Black 0 0 0 0 0 $187.00 $435.00 $0.00 $0.00

2 1 0 1 2 $187.00 $435.00 $374.00 $870.00

4 1 1 1 3 $187.00 $435.00 $561.00 $1,305.00

6 1 1 1 3 $187.00 $435.00 $561.00 $1,305.00

8 1 1 0 2 $187.00 $435.00 $374.00 $870.00

10 0 1 0 1 $187.00 $435.00 $187.00 $435.00

11 $2,057.00 $4,785.00

!"2+%-

Page 50: Retail Buying

October: a-line

Vendor Name Milly

Ship Date 10/1- 10/15

NOTES

Total Cost $1,727.00

Total Retail $4,015.00

Total Units 11

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-ML03 Cap/S Belt Cream 0 0 0 0 0 $157.00 $365.00 $0.00 $0.00

2 1 0 1 2 $157.00 $365.00 $314.00 $730.00

4 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00

6 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00

8 1 1 0 2 $157.00 $365.00 $314.00 $730.00

10 0 1 0 1 $157.00 $365.00 $157.00 $365.00

11 $1,727.00 $4,015.00

!"2+%-

Page 51: Retail Buying

October: maxi

Vendor Name

Ship Date 10/1- 10/15

NOTES

Total Cost $1,464.00

Total Retail $3,400.00

Total Units 8

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-HH02 L/S Boat/N Grey 0 0 0 0 0 $183.00 $425.00 $0.00 $0.00

2 1 0 0 1 $183.00 $425.00 $183.00 $425.00

4 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00

6 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00

8 0 1 0 1 $183.00 $425.00 $183.00 $425.00

10 0 0 0 0 $183.00 $425.00 $0.00 $0.00

8 $1,464.00 $3,400.00

!"2+%-

Halston Heritage

Page 52: Retail Buying

October: other

Vendor Name Haute Hippie

Ship Date 10/1- 10/15

NOTES

Total Cost $2,260.00

Total Retail $5,250.00

Total Units 10

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-HP01 V/N Petal-B Muti 0 0 0 0 0 $226.00 $525.00 $0.00 $0.00

2 1 1 0 2 $226.00 $525.00 $452.00 $1,050.00

4 1 1 1 3 $226.00 $525.00 $678.00 $1,575.00

6 1 1 1 3 $226.00 $525.00 $678.00 $1,575.00

8 1 1 0 2 $226.00 $525.00 $452.00 $1,050.00

10 0 0 0 0 $226.00 $525.00 $0.00 $0.00

10 $2,260.00 $5,250.00

!"2+%-

Page 53: Retail Buying

NOVEMBER PURCHASES

Page 54: Retail Buying

November: STRAPLESS

Vendor Name Rachel Zoe

Ship Date 11/1- 11/15

NOTES

Total Cost $2,032.00

Total Retail $4,720.00

Total Units 16

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-RZ05 Bubble-B Stpls D Metallic 0 1 1 0 2 $127.00 $295.00 $254.00 $590.00

2 1 1 1 3 $127.00 $295.00 $381.00 $885.00

4 2 1 1 4 $127.00 $295.00 $508.00 $1,180.00

6 1 1 1 3 $127.00 $295.00 $381.00 $885.00

8 1 1 1 3 $127.00 $295.00 $381.00 $885.00

10 1 0 0 1 $127.00 $295.00 $127.00 $295.00

16 $2,032.00 $4,720.00

!"2+%-

Page 55: Retail Buying

November: STRAPLESS

Vendor Name Alice & Olivia

Ship Date 11/1- 11/15

NOTES

Total Cost $4,104.00

Total Retail $9,540.00

Total Units 12

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO08 Bead BodiceD Off-White 0 1 0 0 1 $342.00 $795.00 $342.00 $795.00

2 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00

4 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00

6 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00

8 1 1 0 2 $342.00 $795.00 $684.00 $1,590.00

10 0 0 0 0 $342.00 $795.00 $0.00 $0.00

12 $4,104.00 $9,540.00

!"2+%-

Page 56: Retail Buying

November: ¾ and long sleeve

Vendor Name Alice & Olivia

Ship Date 11/1- 11/15

NOTES

Total Cost $3,002.00

Total Retail $6,992.00

Total Units 19

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO09 Fur Cuff L/S Eggplant 0 1 0 0 1 $158.00 $368.00 $158.00 $368.00

2 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00

4 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00

6 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00

8 2 1 1 4 $158.00 $368.00 $632.00 $1,472.00

10 1 1 0 2 $158.00 $368.00 $316.00 $736.00

19 $3,002.00 $6,992.00

!"2+%-

Page 57: Retail Buying

November: ¾ and long sleeve

Vendor Name Alice & Olivia

Ship Date 11/1- 11/15

NOTES

Total Cost $4,626.00

Total Retail $10,746.00

Total Units 18

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO10 SequinD 3/4S Black 0 1 0 0 1 $257.00 $597.00 $257.00 $597.00

2 1 1 1 3 $257.00 $597.00 $771.00 $1,791.00

4 2 1 1 4 $257.00 $597.00 $1,028.00 $2,388.00

6 2 1 1 4 $257.00 $597.00 $1,028.00 $2,388.00

8 2 1 1 4 $257.00 $597.00 $1,028.00 $2,388.00

10 1 1 0 2 $257.00 $597.00 $514.00 $1,194.00

18 $4,626.00 $10,746.00

!"2+%-

Page 58: Retail Buying

November: ¾ and long sleeve

Vendor Name DVF

Ship Date 11/1- 11/15

NOTES

Total Cost $2,988.00

Total Retail $6,930.00

Total Units 18

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-DF03 L/S GatherD Bordeaux 0 1 0 0 1 $166.00 $385.00 $166.00 $385.00

2 1 1 1 3 $166.00 $385.00 $498.00 $1,155.00

4 2 1 1 4 $166.00 $385.00 $664.00 $1,540.00

6 2 1 1 4 $166.00 $385.00 $664.00 $1,540.00

8 2 1 1 4 $166.00 $385.00 $664.00 $1,540.00

10 1 1 0 2 $166.00 $385.00 $332.00 $770.00

18 $2,988.00 $6,930.00

!"2+%-

Page 59: Retail Buying

November: tank and one shoulder

Vendor Name Donna Karan

Ship Date 11/1- 11/15

NOTES

Total Cost $5,130.00

Total Retail $11,925.00

Total Units 15

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-DK01 Off/S Satin Black 0 1 0 0 1 $342.00 $795.00 $342.00 $795.00

2 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00

4 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00

6 2 1 1 4 $342.00 $795.00 $1,368.00 $3,180.00

8 1 1 1 3 $342.00 $795.00 $1,026.00 $2,385.00

10 0 1 0 1 $342.00 $795.00 $342.00 $795.00

15 $5,130.00 $11,925.00

!"2+%-

Page 60: Retail Buying

November: tank and one shoulder

Vendor Name Kelly Wearstler

Ship Date 11/1- 11/15

NOTES

Total Cost $1,932.00

Total Retail $4,500.00

Total Units 12

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-KW02 Velvet Tank D Navy 0 1 0 0 1 $161.00 $375.00 $161.00 $375.00

2 1 1 1 3 $161.00 $375.00 $483.00 $1,125.00

4 1 1 1 3 $161.00 $375.00 $483.00 $1,125.00

6 1 1 1 3 $161.00 $375.00 $483.00 $1,125.00

8 1 1 0 2 $161.00 $375.00 $322.00 $750.00

10 0 0 0 0 $161.00 $375.00 $0.00 $0.00

12 $1,932.00 $4,500.00

!"2+%-

Page 61: Retail Buying

November: tank and one shoulder

Vendor Name DVF

Ship Date 11/1- 11/15

NOTES

Total Cost $2,745.00

Total Retail $6,375.00

Total Units 15

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-DF04 Satin Wrap D Mustard 0 1 0 0 1 $183.00 $425.00 $183.00 $425.00

2 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00

4 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00

6 2 1 1 4 $183.00 $425.00 $732.00 $1,700.00

8 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00

10 0 1 0 1 $183.00 $425.00 $183.00 $425.00

15 $2,745.00 $6,375.00

!"2+%-

Page 62: Retail Buying

November: a-line

Vendor Name Trina Turk

Ship Date 11/1- 11/15

NOTES

Total Cost $2,672.00

Total Retail $6,208.00

Total Units 16

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-TT02 Sequin V/N Metallic 0 1 0 0 1 $167.00 $388.00 $167.00 $388.00

2 1 1 1 3 $167.00 $388.00 $501.00 $1,164.00

4 1 1 1 3 $167.00 $388.00 $501.00 $1,164.00

6 2 1 1 4 $167.00 $388.00 $668.00 $1,552.00

8 1 1 1 3 $167.00 $388.00 $501.00 $1,164.00

10 1 1 0 2 $167.00 $388.00 $334.00 $776.00

16 $2,672.00 $6,208.00

!"2+%-

Page 63: Retail Buying

November: a-line

Vendor Name Theory

Ship Date 11/1- 11/15

NOTES

Total Cost $2,379.00

Total Retail $5,525.00

Total Units 13

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-TH02 V/N A-Line D Plum 0 1 0 0 1 $183.00 $425.00 $183.00 $425.00

2 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00

4 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00

6 1 1 1 3 $183.00 $425.00 $549.00 $1,275.00

8 1 1 0 2 $183.00 $425.00 $366.00 $850.00

10 1 0 0 1 $183.00 $425.00 $183.00 $425.00

13 $2,379.00 $5,525.00

!"2+%-

Page 64: Retail Buying

November: a-line

Vendor Name

Ship Date 11/1- 11/15

NOTES

Total Cost $3,840.00

Total Retail $8,925.00

Total Units 15

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-HH03 O/S A-Line D Red 0 1 0 0 1 $256.00 $595.00 $256.00 $595.00

2 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

4 2 1 1 4 $256.00 $595.00 $1,024.00 $2,380.00

6 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

8 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

10 0 1 0 1 $256.00 $595.00 $256.00 $595.00

15 $3,840.00 $8,925.00

!"2+%-

Halston Heritage

Page 65: Retail Buying

November: maxi

Vendor Name

Ship Date 11/1- 11/15

NOTES

Total Cost $1,200.00

Total Retail $2,800.00

Total Units 8

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AW01 V/N Velvet D Brown 0 0 0 0 0 $150.00 $350.00 $0.00 $0.00

2 1 1 0 2 $150.00 $350.00 $300.00 $700.00

4 1 1 0 2 $150.00 $350.00 $300.00 $700.00

6 1 1 0 2 $150.00 $350.00 $300.00 $700.00

8 1 1 0 2 $150.00 $350.00 $300.00 $700.00

10 0 0 0 0 $150.00 $350.00 $0.00 $0.00

8 $1,200.00 $2,800.00

!"2+%-

T By Alexander Wang

Page 66: Retail Buying

November: maxi

Vendor Name

Ship Date 11/1- 11/15

NOTES

Total Cost $1,536.00

Total Retail $3,570.00

Total Units 6

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-HH04 Halter Metallic Black 0 0 0 0 0 $256.00 $595.00 $0.00 $0.00

2 0 0 0 0 $256.00 $595.00 $0.00 $0.00

4 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

6 1 1 1 3 $256.00 $595.00 $768.00 $1,785.00

8 0 0 0 0 $256.00 $595.00 $0.00 $0.00

10 0 0 0 0 $256.00 $595.00 $0.00 $0.00

6 $1,536.00 $3,570.00

!"2+%-

Halston Heritage

Page 67: Retail Buying

November: other

Vendor Name Theory

Ship Date 11/1- 11/15

NOTES

Total Cost $3,290.00

Total Retail $7,650.00

Total Units 10

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-TH03 L/S Maxi D Off-White 0 0 0 0 0 $329.00 $765.00 $0.00 $0.00

2 1 1 0 2 $329.00 $765.00 $658.00 $1,530.00

4 1 1 1 3 $329.00 $765.00 $987.00 $2,295.00

6 1 1 1 3 $329.00 $765.00 $987.00 $2,295.00

8 1 1 0 2 $329.00 $765.00 $658.00 $1,530.00

10 0 0 0 0 $329.00 $765.00 $0.00 $0.00

10 $3,290.00 $7,650.00

!"2+%-

Page 68: Retail Buying

November: other

Vendor Name Alice & Olivia

Ship Date 11/1- 11/15

NOTES

Total Cost $1,988.00

Total Retail $4,620.00

Total Units 14

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO011 Chevron Print D Red/Black 0 1 0 0 1 $142.00 $330.00 $142.00 $330.00

2 1 1 1 3 $142.00 $330.00 $426.00 $990.00

4 1 1 1 3 $142.00 $330.00 $426.00 $990.00

6 1 1 1 3 $142.00 $330.00 $426.00 $990.00

8 1 1 1 3 $142.00 $330.00 $426.00 $990.00

10 1 0 0 1 $142.00 $330.00 $142.00 $330.00

14 $1,988.00 $4,620.00

!"2+%-

Page 69: Retail Buying

November: other

Vendor Name Akiko Akiko

Ship Date 11/1- 11/15

NOTES

Total Cost $870.00

Total Retail $2,025.00

Total Units 15

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AA01 V/N Maxi D Black 0 1 0 0 1 $58.00 $135.00 $58.00 $135.00

2 1 1 1 3 $58.00 $135.00 $174.00 $405.00

4 2 1 1 4 $58.00 $135.00 $232.00 $540.00

6 1 1 1 3 $58.00 $135.00 $174.00 $405.00

8 1 1 1 3 $58.00 $135.00 $174.00 $405.00

10 1 0 0 1 $58.00 $135.00 $58.00 $135.00

15 $870.00 $2,025.00

!"2+%-

Page 70: Retail Buying

DECEMBER PURCHASES

Page 71: Retail Buying

JANUARY PURCHASES

Page 72: Retail Buying

January: STRAPLESS

Vendor Name

Ship Date 1/1- 1/15

NOTES

Total Cost $1,285.00

Total Retail $2,990.00

Total Units 5

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-BC02 Ruffle Bodice Yellow Print 0 0 0 0 0 $257.00 $598.00 $0.00 $0.00

2 1 0 0 1 $257.00 $598.00 $257.00 $598.00

4 1 1 0 2 $257.00 $598.00 $514.00 $1,196.00

6 1 1 0 2 $257.00 $598.00 $514.00 $1,196.00

8 0 0 0 0 $257.00 $598.00 $0.00 $0.00

10 0 0 0 0 $257.00 $598.00 $0.00 $0.00

5 $1,285.00 $2,990.00

!"2+%-

BCBG MaxAzria

Page 73: Retail Buying

January: ¾ and long sleeve

Vendor Name

Ship Date 1/1- 1/15

NOTES

Total Cost $1,846.00

Total Retail $4,290.00

Total Units 13

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO12 GatherD L/S D Navy 0 1 0 0 1 $142.00 $330.00 $142.00 $330.00

2 1 1 1 3 $142.00 $330.00 $426.00 $990.00

4 2 1 1 4 $142.00 $330.00 $568.00 $1,320.00

6 1 1 1 3 $142.00 $330.00 $426.00 $990.00

8 1 1 0 2 $142.00 $330.00 $284.00 $660.00

10 0 0 0 0 $142.00 $330.00 $0.00 $0.00

13 $1,846.00 $4,290.00

!"2+%-

Alice & Olivia

Page 74: Retail Buying

January: tank and one shoulder

Vendor Name

Ship Date 1/1- 1/15

NOTES

Total Cost $1,530.00

Total Retail $3,564.00

Total Units 9

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AO13 RuffleD W/Belt Black/White 0 0 0 0 0 $170.00 $396.00 $0.00 $0.00

2 1 0 0 1 $170.00 $396.00 $170.00 $396.00

4 1 1 1 3 $170.00 $396.00 $510.00 $1,188.00

6 1 1 1 3 $170.00 $396.00 $510.00 $1,188.00

8 1 1 0 2 $170.00 $396.00 $340.00 $792.00

10 0 0 0 0 $170.00 $396.00 $0.00 $0.00

9 $1,530.00 $3,564.00

!"2+%-

Alice & Olivia

Page 75: Retail Buying

January: a-line

Vendor Name

Ship Date 1/1- 1/15

NOTES

Total Cost $2,198.00

Total Retail $5,110.00

Total Units 14

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-DF05 Sheer L/S Wrap D Black 0 1 0 0 1 $157.00 $365.00 $157.00 $365.00

2 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00

4 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00

6 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00

8 1 1 1 3 $157.00 $365.00 $471.00 $1,095.00

10 1 0 0 1 $157.00 $365.00 $157.00 $365.00

14 $2,198.00 $5,110.00

!"2+%-

DVF

Page 76: Retail Buying

January: maxi

Vendor Name

Ship Date 1/1- 1/15

NOTES

Total Cost $580.00

Total Retail $1,350.00

Total Units 10

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-AW02 Scoop/N L/S Dark Grey 0 0 0 0 0 $58.00 $135.00 $0.00 $0.00

2 1 1 1 3 $58.00 $135.00 $174.00 $405.00

4 1 1 1 3 $58.00 $135.00 $174.00 $405.00

6 1 1 1 3 $58.00 $135.00 $174.00 $405.00

8 1 0 0 1 $58.00 $135.00 $58.00 $135.00

10 0 0 0 0 $58.00 $135.00 $0.00 $0.00

10 $580.00 $1,350.00

!"2+%-

T By Alexander Wang

Page 77: Retail Buying

January: other

Vendor Name

Ship Date 1/1- 1/15

NOTES

Total Cost $1,397.00

Total Retail $3,245.00

Total Units 11

Mark-Up % 57%

!"#$%&'()*%+ ,%-.+/0123 42$2+ !/5% 67 '8 49 :2";$&<3/"- <3/"&42-" <3/"&=%";/$ :2";$&42-" :2";$&=%";/$

NMF12-RT03 Jacguard-Panel D Emerald 0 0 0 0 0 $127.00 $295.00 $0.00 $0.00

2 1 1 1 3 $127.00 $295.00 $381.00 $885.00

4 1 1 1 3 $127.00 $295.00 $381.00 $885.00

6 1 1 1 3 $127.00 $295.00 $381.00 $885.00

8 1 1 0 2 $127.00 $295.00 $254.00 $590.00

10 0 0 0 0 $127.00 $295.00 $0.00 $0.00

11 $1,397.00 $3,245.00

!"2+%-

Rebecca Taylor

Page 78: Retail Buying

Marketing plan

August

2012 Customer Oriented

Employee Oriented

Sales Oriented

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

SUMMER SALE

19 20 21 22 23 24 25

26 27 28 29 30 31

EMPLOYEE

APPRICATION

WEEK

• 14th-18th: SUMMER SALE

o This is a sale on all summer merchandise up to 40% off, in order to make room for new fall

merchandise.

• 27TH-31ST: EMPLOYEE APPRICATION WEEK

o Monday- breakfast is supplied/ extra 20% off their employee discount (for today only)

o Tuesday- lunch is supplied

o Wednesday- dinner is supplied

o Thursday- desserts are supplied

o Friday- gift cards are given from different places and distributed through a raffle system

Page 79: Retail Buying

Marketing plan

September

2012 Customer Oriented

Employee Oriented

Sales Oriented

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

EMPLOYEE

CONTEST

(until the 23rd)

EMPLOYEE

EDUCATION

16 17 18 19 20 21 22

ALICE & OLIVIA

TRUNK SHOW

23 24 25 26 27 28 29

30

• 9th-23rd: EMPLOYEE CONTEST

o This is a competition of who can sell the most units of Alice & Olivia merchandise.

o This is a competition among sales associates, but also managers.

o The prize for the winner is one Alice and Olivia product of their choice.

• 13th: EMPLOYEE EDUCATION

o This is an educational session given from the department manager and Alice and Olivia

representative about the company and merchandise that will be shown at the trunk show.

• 20th: ALICE & OLIVIA TRUNK SHOW

o 10AM to 5PM

o Viewing of the latest collection

Page 80: Retail Buying

Marketing plan

October

2012 Customer Oriented

Employee Oriented

Sales Oriented

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6

DVF FASHION

FOR THE CURE

MONTH

EMPLOYEE

CONTEST

(until the 21st)

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

• 1ST-31ST: DVF FASHION FOR THE CURE MONTH!

o This is a month of marketing for DVF, Fashion For The Cure, and breast cancer awareness!

• 1st-21st: EMPLOYEE CONTEST!

o This is a competition for a sales associate and manager to sell the most DVF merchandise.!

o The prize for the winning sales associate and manager is a trip to go to the 9th annual DVF

Fashion For The Cure Event in Los Angeles. !

Page 81: Retail Buying

Marketing plan

November

2012 Customer Oriented

Employee Oriented

Sales Oriented

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3

4 5 6 7 8 9 10

SEASONAL

EMPLOYEE

TRAINING

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

BLACK FRIDAY

PROMOTION

• 5TH-9TH: SEASONAL EMPLOYEE TRAINING!

o This is a week of training for seasonal holiday employees.!

• 30th: BLACK FRIDAY PROMOTION!

o This promotion is 40% off select merchandise and additional 20% off all already sale

merchandise.!

Page 82: Retail Buying

Marketing plan

December

2012 Customer Oriented

Employee Oriented

Sales Oriented

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1

2 3 4 5 6 7 8

THE COCKTAIL

SHOW

9 10 11 12 13 14 15

INCIRCLE

BONUS POINT

EVENT

16 17 18 19 20 21 22

23 24 25 26 27 28 29

POST HOLIDAY

SALE

30 31

• 6TH-8TH: THE COCKTAIL SHOW!

o 10AM to 5PM!

o This is a viewing of the latest cocktail dresses!

o This is also a collaboration with the shoe and accessory department because fully styled outfits

will be shown to give customers inspiration and ideas!

o Complimentary cocktails will be served in the evening portion of the event!

o This will prepare customers for any holiday parties!

• 11th-15th: INCIRCLE BONUS POINT EVENT!

o Customers receive four points for every dollar spent online and in stores when they use their NM

credit card.!

• 26TH-30TH: POST HOLIDAY SALE!

o This is 20% off select merchandise.!

Page 83: Retail Buying

Marketing plan

January

2013 Customer Oriented

Employee Oriented

Sales Oriented

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5

NEW YEAR SALE

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

NEW

MERCHANDISE

MARKETING

27 28 29 30 31

• 2ND-6TH: NEW YEAR SALE!

o This is 40% off select merchandise.!

• 21st-25th: NEW MERCHANDISE MARKETING!

o This is to highlight the new merchandise and bring people into the store!

o This could include a floor move so the selling floor looks fresh and illustrates new merchandise!

Page 84: Retail Buying

GROSS MARGIN PROJECTION

!"#"$% &'$%( )*%!+,

-'. !"#$% !&#'$( ))* +,-

.")&/!$*()*&*+.%$ !'#%$" !&./$) )0* 1,-

0)*+#/% !'$'

$%'&1(!2!+,!-,* !'"/$) !.."$/ )%* 2,-

$!,*$ !.($(

3!)14'56$ !'($"

$/')%!#* !&$#

*3.,'7**(4+$&'"6% !#$/

*'. !'0'$) !(/"$/ )%* 2,-

&'$%('0(#''4$($',4 !&0$#

6*%($!,*$ !.($(

&'$%('0(#''4$($',4 !&0$#

5')1)''3 !#$)

&!$/(4+$&'"6% !'$#

#)'$$(3!)#+6(8 !'%$/

#)'$$(3!)#+6(9 (/$/*

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Page 85: Retail Buying

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