Retail business within uk

•  Importance of Integrated Marke1ng

communica1ons within Retailing

•  Importance of Technology in

Retailing

Content Page What is Retailing Why Retailing is Important

The Future Retailing

Importance of Integrated Marketing

Communication within Retailing

•  Jacky •  Jason •  Julie Importance of Technology in Retailing

•  Kevin •  Shirley •  Patrick

Retailing involves selling products and

services to consumers for their personal or

family use. Department stores, like John Lewis

, discount

stores like Discount Uk store and ASDA, and

specialty stores like The Gap, and Toys 'R' Us,

are all examples of retail stores.

Service providers, like denDsts, hotels and

hair salons, and on-‐line stores, like Amazon

and Ebay, are also retailers.

Many businesses, like Home Depot, are both

wholesalers and retailers because they sell to

consumers and building contractors.

Other businesses, like The Limited, are both

manufactures and retailers. Regardless of

other funcDons these businesses perform,

they are sDll retailers when they interact with

the final user of the product or service.

#3.

As the final link between consumers and

manufacturers, retailers are a vital part of the busines

s

world. Retailers add value to products by making it

easier for manufactures to sell and consumers to buy.

It would be very costly and Dme consuming for you to

locate, contact and make a purchase from the

manufacturer every Dme you wanted to buy a candy

bar, a sweater or a bar of soap. Similarly, it would be

very costly for the manufactures of these products to

locate and distribute them to consumers individually.

By bringing mulDtudes of manufacturers and

consumers together at a single point, retailers make it

possible for products to be sold, and, consequently

,

business to be done.

Retailers also provide serv

ices that make it less risky

and more fun to buy products. They have salespeople

on hand who can answer quesDons, may offer credit,

and display products so that consumers know what is

available and can see it before buying. In addiDon,

retailers may provide many extra services, from

personal shopping to giQ wrapping to delivery, that

increase the value of products and services to

consumers.

#4.

Advances in technology, like the Internet, have help

ed

make retailing an even more challenging and exci1ng

field in recent years. The nature of the business and

the

way retailing is done are currently undergoing

fundamental changes. However, retailing in some form

will always be necessary. For example, even though the

Internet is beginning to make it possible for

manufacturers to sell directly to consumers, the very

vastness of cyberspace will s1ll make it very difficult for

a consumer to purchase every product he or she uses

directly. On-‐line retailers, like Amazon, bring together

assortments of products for consumers to buy in the

same way that bricks-‐and-‐mortar retailers do.

In addi1on, tradi1onal retailers with physical stores

will

con1nue to be necessary. Of course, retailers who o

ffer

personal services, like hair styling, will need to have

face-‐to-‐face interac1on with the consumer. But even

with products, consumers oJen want to see, touch and

try them before they buy. Or, they may want products

immediately and won‘t want to wait for them to be

shipped. Also, and perhaps most importantly, in many

cases the experience of visi1ng the retailer is an

important part of the purchase. Everything that the

retailer can do to make the shopping experience

pleasurable and fun can help ensure that customers

come back.

#5.

#6. Importance of Integrated Marke1ng communica1ons within Retailing

In the traditional approach to marketing communications, businesses and their agencies plan separate campaigns for

advertising, press relations, direct marketing and sales promotions. Integrated campaigns use the same

communication tools to reinforce each other and improve marketing effectiveness. In an integrated campaign, you can use advertising to raise awareness of a product and generate

leads for the sales force. By communicating the same information in press releases and feature articles, you reinforce the messages in the advertising. You can then use direct mail

or email to follow up inquiries from the advertising or press campaigns and provide prospects with more information. To

help convert those prospects to customers, you can use telemarketing to sell directly or make appointments for the sales

team.

In an integrated campaign, the different tools feature the same creative treatment. By repeating the headlines, key phrases

and images in each communication, you ensure that prospects and customers receive consistent messages each time they

see one of the elements of the campaign. Creative consistency helps reinforce the basic campaign themes by increasing the number of times prospects see or hear the same message.

Author: Jacky


Creative consistency in your integrated campaigns can also save you money. By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography costs. If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies. An integrated campaign helps you provide customers with information in the format they prefer. Consumers and business customers can specify if they want to receive product information via email, direct mail, text message or telephone. Integration ensures they receive the same information in all communications. You can also meet the needs of customers who search the Internet for product information by integrating your website design and content with other communications.


Author: Jason

WHY WE NEED IMC? The changing environment We live in an age that surrounded by high-‐tech products, for example, smart phone, and it change people’s life, People playing the phone while walking, ea1ng, wherever in the classroom, in the bathroom…. But, in the online world, No one seems to trust anyone. Today's pervasive digital technologies enable any secondary student to deJly manipulate virtually everything we see, hear, and read As a community, we've moved from Benjamin Franklin's admoni1on ("Believe none of what you hear and half of what you see") to now having no faith in ANYTHING Why? Because we have been deceived so oJen by people—personal and public—who have carefully projected an image of integrity, all the while manipula1ng every available item in their world that might give them an edge at whomever’s expense.


The important of trust: One example The Chinese internet giant Alibaba finally went public sep, raising $21.8 billion in what was the largest tech IPO of all 1me. “Today what we got is not money. What we got is the trust from the people,” Ma said. Ma reiterated this when he was asked about concerns related to his company’s transparency and the Chinese government’s possible interference in it. “Trust. Trust us, trust the market, and trust the young people. Trust the new technology. The world is geeng more transparent. Everything you worry about, I’ve been worrying about in the past 15 years … I want to tell the investors, we take care of them,” Ma said. He con1nued, “Because when you trust, everything is simple. If you don’t trust, things get complicated.”

2. IMC is aim to build trust with customers


Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.

The components of IMC are:

So why do we need to use IMC in retailing. Consumers do have different behaviors because of their different background. Marketers can not use single methods to inform and communicate with all different customers.

Author: Julie


For example, some people from old genera1on they might not use smart phones and internet very well. They can only use phone to text messages. In this case, digital marke1ng might not be effec1ve for this segmenta1on. Telephone sales, text or personal sales might be more effec1ve to reach them. Moreover, not everyone buy the big assets such as proper1es, mass adver1sing might dis concentrate on target clients and waste the cost of playing adverts through all the media in the public. At this 1me, direct marke1ng could let company focus on their target clients more and save more cost. And direct marke1ng also and keep some key informa1on away from compe1tors. At last, according to the diffusion of innova1on, people have different aetude to new products and services. Using different approaches of marke1ng could be more effec1ve to reinforce product knowledge to people who are at different stages of knowing and accep1ng the products.

Therefore, integrated marke1ng communica1on is very important for informing and interac1ng with different consumers.

#12.

Since the took-‐off of the Internet in the 21st century, the power of the Internet has brought a industrial digital revolu1on across almost every aspect of daily life especially the business landscape. In the retail sector, the most obvious changes to the industry are the born of the E-‐tailliing. E-‐talling is an innova1on form of retail refers to purchase and sale of products via electronic channels. E-‐tailing is also a subset of E-‐commerce, C2C (Customer to Customer) and B2C (Business to Customer) are the most common types of E-‐tailing. The E factor is constructed by some of the visible tools and methods from customer prospect such as generalize of smart phone, Internet Infrastructure, online transac1on support.

Author: Kevin

Importance of Technology in Retailing

So what changes are not so obvious in retailing? We provided 3 least visible examples from customer prospect. 1. Analy1cs bring science to the art of retailing. For years, retailers have managed some of the biggest data warehouses in the world. So they already have big data; now they must use those many terabytes to op1mize opera1ons, refine pricing, an1cipate demand, and provide the product assortments customers want. Technologies such as big data or more specifically data mining analy1cal method can help the company to understand the market in advance based on the learning experience on the historical data.

#13. 2.Customer rela1onship management never gets easier. One of the features of the tradi1onal CRM is one-‐way communica1on from company to customer driven by the aim of boos1ng sales. Company direct contact with the customer is the only way to receive feedback. However, with nowadays technologies support especially in social marke1ng method, companies have become more flexible and agile to monitoring customer feedback, respond to customer request and the need for engagement in very short 1me. Such transforma1on drama1cally boosts the customer sa1sfac1on for the company and largely reduced the cost of the CRM. 3.Social media infiltra1on. Moving beyond just social listening, leading retailers are using social data to analyse local markets at scale, follow trends, iden1fy influences and respond intelligently. Social media can allow retailers to do everything from predic1ng demand for products and influencing in-‐store displays to create more convenient and personalized shopping experiences for customers at each step of their shopping journey -‐ with intent through to point of sale. For retailers just geeng started, it’s important to iden1fy the business goals or problems that need to be addressed and then outline an ac1onable roadmap.


Any retail company must envisage the wave of the 4th industrial revolu1on as known as the Internet 4.0. The major impact of this phenomenon is the market will have highly demand for strong customiza1on product under the condi1on of highly flexible produc1on. The fairly predictable result of this is retailers who are failing to change themselves to meet the need will be washed out of the business. Therefore, retail business as the major market ac1vi1es par1cipants should u1li1es the power of the technologies wisely.

#15. Importance of Technology in Retailing

In the topic, I am going to focus on the growing trend and analysis the technology in retailing. Free Wi-Fi Enhances the In store Experience Wi-Fi is a hotspot is developed since 2012 and marketers are taking the advantage of developing the technology. Consumers will benefit from the offers and the price war. For many developed market consumers, PCs and laptops are beginning to take a backseat as most smartphone owners use these convenient devices to surf the internet and watch TV anywhere from parliaments to buses

Author: Shirley

Statistic in 2014 •  38 million adults (76%) in UK accessed the Internet every day,

21 million more than in 2006 •  Access to the Internet using a mobile phone increase from

24% to 58% between 2010 and 2014 •  74% of all adults bought goods or services online


The future of payments NFC and the Ecosystem

NFC technology can be used for a wide variety of applica1ons, especially in

high volume and low value transac1ons. Payment For mobile payments as a replacement for credit/prepaid cards and to store credit/bank informa1on. TickeDng To purchase and add stored value to the 1ckets to access transporta1on gates and gain event entry. Sharing To aid the transfer of documents and content across electronic devices. Service iniDaDon To ac1vate a service on another device, which allows for data transfer, to gain access to websites and discounts on smart posters, amongst others. Pairing To establish Bluetooth connec1on by bringing devices to “NFC hotspots”, by configuring networks automa1cally between a pair of Wi-‐Fi devices.

NFC Ecosystem

Payment

Ticke1ng

Sharing Service Ini1a1on

Pairing

Mobile Phones as the Digital Wallet Key consumer staDsDcs Having iden1fied the key parameters that must exist for NFC mobile payments to successful take off, we now explore how and why mobile phones can become the new digital wallet. This implies that consumers can leave their homes with basically nothing but just their mobile phones in hand.

Over the 5 year period of 2011-‐2015, smartphones will become the top product choice for new purchases (as opposed to feature phones) and increase its percentage contribu1on significantly as a total of mobile phone sales globally.

75% of the world’s popula1on will possess mobile phone subscrip1ons in 2012

28% the world’s popula1on will have a credit card in 2012

1,502 million new mobile phones sales in 2012

#16.

Author: Patrick


Nowadays, technology takes a crucial part in our life. We are geeng more and more relied on it. In retailing, technology brings an effec1vely and convenient work. Before, we checked goods by ourselves, which account how many items we import or output. But now we can use technology to store it. It is easy for us to count and organize well. If a consumer is making a purchase in a store, a successful retail business does more than simply hope that the customer returns another day. Technology has led to a plethora of store cards, coupon programs and other reward schemes, all of which are built around the simple premise of giving consumers offers and promo1ons with the goal of turning the consumer into a frequent user of the retail business. Loyalty cards, for example, are carried by customers and can be swiped at the cash point by a staff member; the customer accumulates points per purchase, which can be used to get money off later purchases. In addi1on, as the Street Directory website points out, these cards can provide stores with sta1s1cs, enabling them to analyze the kind of consumer who shops at their store.


Technology can also bring a lot of fun, convenience and full of our life. For example, we can use refrigerator to make sure that food can be fresh and then sell it on the supermarket. Also we can manage and follow the expired date of the food. Advances in technology allow retail businesses to be slicker than ever before when it comes to dealing with customer requests and complaints. The technology being used have to par1cularly advanced; for example, the Street Directory website suggests using a two-‐way radio system, which allows staff members to communicate throughout a store. Staff could use the radios to check stock levels and communicate this informa1on back to those at the front of store, or store managers could use the radios to berer allocate their workforce based on what parts of a store are the busiest. In the 2000s, online shopping really took off, with the rise of huge online stores such as Amazon.com, Play.com and eBay. The sector con1nues to grow too, with a report from e-‐retail community the IMRG sugges1ng that online sales in May 2010 were 22% higher than in May 2009. As a result, few retailers, whether big or small, can afford to be without a website, and many major retailers now have dedicated online shops, from where customers can check stock availability, browse through goods on offer, and of course, make purchases.

Retail business within uk

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