From new programmes for financial inclusion and data analytics, to mobile account delivery and information, retail banking in Asia is set for significant development in 2015. Yet retail banks will need to continue to innovate even faster, as new market entrants offer an increasingly vast array of innovative new services.

18 -19 November 2015 – Singaporewww.efma.com/asia15 Retail Banking Asia

18-19 November 2015 Singapore #EfmaAsia

Setiyo Wibowo Senior Vice President Consumer Deposit Bank Mandiri Indonesia

Dan Harsono Head of Retail Banking & Consumer Banking Krungsri Bank Thailand

Carlo Giugovaz Global Multichannel & Innovation Manager UniCredit Italy

Farhad Dhun Irani EVP & Head of Retail Banking Group Mashreq Bank UAE

José Antonio Arribas Velasco Managing Director, Head of Consumer Finance in Asia Santander China

Sandeep Lal Managing Director Head of eSolutions and Payments DBS Bank Singapore

Chris de Bruin Global Head, Retail Products & Digital Standard Chartered Bank Singapore

This is why Efma is taking the initiative of this first Retail Banking Asia summit that will gather next fall in Singapore regional and global Heads of Retail Banking and their colleagues in charge of strategy, innovation and business development.

Gökhan Mendi Senior EVP Head of Retail & Private Banking TEB Turkey

David G. Schick EVP Group Strategy & Transformation Maybank Malaysia

Rajiv Sabharwal Executive Director Head of Retail Banking ICICI Bank India

Joël Kornreich Group CEO Alliance Bank Malaysia Malaysia

Joven Hernandez EVP Head of Retail Banking Sector Philippine National Bank Philippines

Moon-kyu Chae General Manager Retail Business Department Hana Bank South Korea

Irianto Sunardi Senior Executive Vice President Bank Rakyat IndonesiaIndonesia

www.efma.com

Efma is a not-for-profit organisa-tion formed in 1971 by bankers and insurers to encourage their colleagues to share experiences, promote the best practices of their institution, and collaborate through alliances and partnerships. Efma brings together more than 3,300 retail financial services companies from over 130 countries.

With a membership base consisting of almost a third of all largest retail banks worldwide, Efma has proven to be a valuable resource for the global industry, as it offers the retail financial service community exclusive access to a wide array of resources, databases, studies, articles, news feeds and publications. True to

its vocation, Efma has recently developed an Innovation portal which aims to identify and award the most innovative projects in the retail financial services arena.

Efma also provides numerous networking opportunities via working groups, webinars and international meetings. Each year, Efma holds a series of stimulating conferences worldwide. These events attract a wide selection of international speakers from financial institutions willing to exchange views with the financial community. Leading industry experts from many different disciplines are also invited to present their reports published in partnership with Efma.

About us

Patrick Desmarès CEO Efma

Dear colleague,

It is my pleasure to announce that Efma will be hosting its first Retail Banking Asia Summit in Singapore on 18-19 November 2015.

For some years now, Efma has been organising brainstorming sessions on global retail banking trends in the headquarters of our Asian members, some of the biggest banks in the Asian market. This permitted us to understand the need of creating a high-quality and content-focused annual meeting for all the Asian banking leaders, a unique environment of exchanges and networking.

Efma will continue organising the much requested brainstorming sessions for our members, but the Retail Banking Asia Summit will become the highpoint of our Asian activities from now on, addressing regional, as well as global issues.

The gains of participating in this event are not only in terms of knowledge for you and your team, as we put emphasis on exploring the key topical issues facing the industry at present time, but, by joining global and regional senior executives and decision-makers from the financial sector, you have access to first-class networking time to make valuable contacts.

To find out more about the event, please visit the event website on www.efma.com/asia15 or contact my colleague Wailing, wailing@efma.com

We look forward to welcoming you in Singapore!

Kind regards,

#EfmaAsia

Vincent Bastid CEO Efma

WEDNESDAY 18 NOVEMBER 2015

18-19 November 2015 Singapore #EfmaAsia

9.00

Coffee break and networking11.30

10.00 Welcome coffee and registration

Lunch 13.15

Vincent Bastid CEO Efma

PANEL SESSION on digital delivery with Chris de Bruin Standard Chartered Bank, Sandeep Lal DBS Bank and David G. Schick Maybank

12.45

Digital delivery

PRE-CONFERENCE WORKSHOP FREE

Sandeep LalManaging Director, Head of eSolutions and PaymentsDBS BankSingapore

11.00 Using digital channels for maximum advantage Re-imagining and reshaping customer experience Driving customer engagement Mobile payments: landscape and opportunity for action Mobile sales: emerging trends and opportunity What’s next in the digital space: oncoming wave of innovation

10.30 Chris de BruinGlobal Head, Retail Products & Digital Standard Chartered Bank Singapore

Building client loyalty in the digital age Creating ease of use, security, 24/7 access and a seamless client experience Utilising predictive analytics to give clients the best solutions Mobilising resources and best practices across Standard Chartered global footprint

Digital delivery www.efma.com/asia15

Moon-kyu ChaeGeneral Manager Retail Business DepartmentHana Bank South Korea

11.45 Digital product delivery Delivering products to customers digitally: how and why the bank has gone digital and what it expects to achieve

How Hana Bank has converted customers to using digital more Case study: moving mortgages to digital channels

David G. SchickEVP, Group Strategy & TransformationMaybank Malaysia

The new winning paradigm: blending customer centricity with operational excellence Best practices to achieve customer centricity and operational excellence The value proposition: why it is important and what it can yield for a retail bank Two case studies: the ‘old way’ and the ‘new Maybank way’

12.15

Richard Hartung Content Manager for AsiaPac Efma

Trends in retail financial services worldwideA short survey of key trends in retail banking, followed by a presentation of the results of the recently-completed Efma Asia Data Analytics Survey that shows how banks in the region are using data analytics and what they plan to do to maximize the benefits of using data.

*The pre-conference is free of charge and reserved for financial institutions.

Opening Speech

13–14 October 2014 Barcelona

José Antonio Arribas Velasco Managing Director, Head of Consumer Finance in AsiaSantander China

Dan HarsonoHead of Retail Banking & Consumer BankingKrungsri BankMUFG GroupThailand

Jovencio DB. HernandezEVP, Head of Retail Banking SectorPhilippine National Bank Philippines

Consumer finance: the Trojan Horse for foreign banks in China Santander’s strategy in Asia Chinese consumer finance landscape

Bridging physical infrastructure with digital and mobile technology Omnichannel: strengthening the brand by combining offline and online Personalising customer online experience Optimise customer insight to drive loyalty and customer satisfaction

Expanding the franchise in all directions How new models of distribution can bring in under-banked or unbanked customers Digital distribution initiatives at PNB for competitive advantage Partnerships for expanding distribution beyond urban areas

14.35

15.00

16.15

WEDNESDAY 18 NOVEMBER 2015

Coffee break and networking15.45

Setiyo WibowoSenior Vice President Consumer DepositBank Mandiri Indonesia

Leveraging all distribution channels in order to reach all customer segments How Bank Mandiri uses digital distribution initiatives to achieve a competitive advantage

New distribution models for the mass affluent segment Targeting unbanked and under-banked customers via dedicated offers and channels No way you can expand your reach without entering into partnerships!

16.40

18-19 November 2015 Singapore #EfmaAsia

PANEL DISCUSSION on retail banking strategies of global players with José Antonio Arribas Velasco Santander and Dan Harsono Krungsri Bank

15.25

PANEL DISCUSSION on distribution strategies in fast growing markets with Jovencio DB. Hernandez Philippine National Bank, Setiyo Wibowo Bank Mandiri and Irianto Sunardi Bank Rakyat Indonesia

17.30

Distribution strategies in fast growing markets

Retail banking strategies of global players www.efma.com/asia15

Irianto SunardiSenior ExecutiveVice PresidentBank Rakyat IndonesiaIndonesia

To reach the unreachable The big country with huge number of unbanked people Rural vs urban population Why financial inclusion ? The bank with the largest network in the country eChannel coverage One village, one banking services (BRILink Agents) Not mobile banking but automobile offices (Teras Keliling BRI) The first Indonesia’s boat bank (Teras BRI Kapal) Why the bank operates its own satellite (Brisat)

17.05

Cocktail hosted by EY18.00

THURSDAY 19 NOVEMBER 2015

18-19 November 2015 Singapore #EfmaAsia

Rajiv SabharwalExecutive DirectorHead of Retail BankingICICI Bank India

Keep innovating! overwhelm the customer with choices Always be a fast mover and let others be fast followers Implementing innovations at full speed in order to reach all segments country-wide The key role of big data to grow your business A few case studies on channel initiatives in India

9.00

Coffee break and networking

Gökhan MendiSenior Executive Vice President, Head of Retail & Private Banking TEB, Turkey

Farhad Dhun IraniEVP, Head of Retail Banking GroupMashreq Bank UAE

Turkey, the innovation laboratory of all retail banks Innovation is not only about DNA, it’s also about organisation and processes Creating internal entrepreneurs and executing like a start-up Gaining a competitive edge in a market where most players want to be leading-edge Sharing a couple of case studies

Leadership in retail banking via digital differentiation... redefining the customer experience Digitisation of financial services really relates to living and breathing customer centricity Migration from physical to digital opens up more opportunities than challenges While mobile reigns supreme, the branch is not a dinosaur if redefined Innovation is a 360 degree endeavor... define objectives clearly

10.30

11.00

11.25

Welcome coffee 8.15

Lunch 13.00

PANEL DISCUSSION on operational excellence with Rajiv Sabharwal ICICI Bank and Carlo Giugovaz UniCredit Group

PANEL DISCUSSION on innovation in retail banking with Gökhan Mendi TEB and Farhad Dhun Irani Mashreq Bank

10.00

12.15

Digital delivery

Digital delivery

Operational excellence

Innovation in retail banking and SME’s

www.efma.com/asia15

Carlo GiugovazGlobal Multichannel & Innovation ManagerUniCredit Group Italy

Multichannel retail banking in 17 different domestic markets ‘Excellence’ in distribution, both at domestic and group levels Internal and external processes sustaining the omnichannel strategy Case study: the new group internet banking platforms

9.30

Joël Kornreich Group CEOAlliance Bank Malaysia

Maximising opportunities and facilitating meaningful connections within the SME ecosystem Focusing on fulfilling the financial needs of the SME owners, employees & clients Our role in facilitating meaningful symbiotic connections within the SME ecosystem The Bank’s efforts in reaching out to younger entrepreneurs

11.50

12.45 CLOSING SESSION with a programme wrap-up and conclusions with Richard Hartung, Efma

End of the conference 14.30

RETAIL BANKING ASIA18-19 November 2015 – Fullerton Hotel Singapore

REGISTRATION FORM

Please send this registration form by email at registration@efma.com or fax +33 147 42 56 76

Efma l 8 rue Bayen l 75017 Paris l France l Tel: + 33 1 47 42 52 72 l Fax: + 33 1 47 42 56 76 l www.efma.com APE: 8230Z l VAT ID: FR 38 313 062 788 l Efma sarl company with registered capital of EUR 15,000 l RC Paris 313 062 788In accordance with Article 27 of the law on the processing of personal data of 6.1.78, the information which you are requested to provide is necessary to enable us to process your registration and is intended for Efma’s services. You may access this information and request that it be rectified if necessary.

PRACTICAL INFORMATION

DATESAfter a pre-conference session held between 8.30 and 10.00 and reserved to financial institutions, the conference will begin with a welcome coffee on Wednesday 18 November at 10.00 and will end on Thursday 19 November 2015 around 14.30.

LOCATION Fullerton Hotel SingaporeStraits Room 1 Fullerton Square, Singapore 049178 Tel./Fax: +65 6733 8388 www.fullertonhotel.com

LANGUAGES All sessions will be held in English.

ACCOMMODATIONEach participant must pay the cost of his or her accommodation directly to the hotel before departure. A block of rooms has been provisionally reserved for the nights of 17 and 18 November 2015 at the Fullerton hotel. The cost per night is $370 for a single room and $400 for a double room (including breakfast, but excluding taxes). An automatic confirmation will be sent by email within 24 hours of your registration. In this email you will find a booking form to reserve your accommodation, that you will have to send back directly to the hotel by fax or email. The hotel guarantees room availability and price until Wednesday 16 September 2015. The hotel will automatically bill unoccupied rooms or late cancellations.

REGISTRATION The registration fee covers participation in the conference, documents, lunches and coffee breaks. Registration fees must be paid in full prior to the event. Efma reserves the right to refuse entry to any delegate who has not paid his or her invoice prior to the event. We welcome late-bookers, but credit card information must be provided.

CANCELLATION All cancellations must be received in writing. A 20% cancellation fee will be charged for all cancellations received on or before Wednesday 4 November 2015. The full fee will be charged for cancellations made after that date, as well as to delegates who are unable to attend on the day, unless a substitute delegate is provided.

PAYMENT

By bank transfer to Efma Sarl bank account IBAN: FR 76 1027 8060 4700 0208 2420 111BIC: CMCIFR2A Crédit Mutuel CCM PARIS 17 ETOILE, 30 Avenue Niel, F- 75017 Paris

By credit card: MasterCard Visa American Express

Card n°

Expiry date

DATE SIGNATURE

REGISTRATION FEE

Pre-conference: FREE and reserved for financial institutions €1,110* for Efma Members and Associate Members €1,245* for Efma Business Partners €1,660* for non-member institutions

*VAT not applicable. All registrations are strictly individual.

Please note that discounts apply for group registrations, contact registration@efma.com for further details.

Participants 3 4 5 6-9 10-14 15-19 20-24 25+

Discount 10% 15% 20% 25% 30% 40% 50% 60%

ATTENDEE’S INFORMATION

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Assistant’s information (or person in charge of the registration)

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Tel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .