RETAIL BANKING ACADEMY - RBA International€¦ · The need for education and training in the cards...

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RETAIL BANKINGACADEMY®

www.retailbanking-academy.org

Certified Cards & Payments ProfessionalProspectus 2017

RETAIL BANKINGACADEMY

Empowering Bankers. Serving People.

®

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WHAT IS THE RBA?

The Retail Banking Academy®

has been founded with the objective of playing a leading role in the development and professionalisation of consumer-oriented retail banking across the world.

Consumer banking considers the customer relationship as its only real asset. All other traditional assets or balance sheet items are nothing but manifestations of this relationship.

“

“Dr Stefan Kaminsky

The Retail Banking Academy® was founded in London in 2011 to educate retail bankers around the world to a high professional standard. It is the only educational and professional academy exclusively dedicated to retail banking anywhere in the world.

Banking has been through a tumultuous time over the past decade as a result of sharp practices and shady dealings. The RBA will develop bankers who can rebuild trust and form profitable, long-term relationships with their customers. It will teach retail bankers not just the skills, but the values behind ethical and profitable banking.

We expect our candidates to subscribe to the following core values, which are also our teaching values:

• We treat customers and colleagues with respect, fairness and transparency

• We are innovative, creative and always open-minded

• We provide high quality customer care and excellent execution of our programmes

• We are driven and have passion for our mission to professionalise retail banking

In the 1980s, Lafferty Group had the pleasure of working with the late Dr Stefan W. Kaminsky, the founder of KKB Bank in Düsseldorf – the world’s first for-profit consumer-only bank. Together, they published the management report Beyond Retail Banking, possibly the most important treatise on retail banking ever to be written.

This report – now updated under the title Real Banks for Real People: A Roadmap to Managing a Retail-Only Bank – is an important source for the basic concepts taught by the RBA.

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The need for education and training in the cards and payments sector worldwide has never been greater

In the developed cards markets of Europe, the Americas, Australia, South Africa, and parts of Asia where growth is now back on the agenda there is a great need to re-invest in people in areas like product management, marketing and sales, risk management, cards operations, IT and systems – as well as quality, performance management, people management, MIS and reporting and the vital area of compliance. Staff resources that were inevitably depleted during the global financial crisis now need to be re-built, fast.

In the emerging and developing markets that are now ripe for credit and other payment cards - such as much of Africa and parts of Asia - cards resources are almost non-existent. They can only be created through education and training.

The cards and payments business is unique owing to its specialised nature and dynamic technology-dependent operational rhythm. Unlike other conventional retail banking and consumer financial services products, cards is

a standalone business that traverses divergent sectors - retail banking, retailing, e-commerce, SMEs, corporates, remittances, P2P, airlines, FMCG and many other areas.

The credit card is the most popular unsecured lending product in the world.

• covers all aspects of the cards industry across three levels has been designed by seasoned cards industry professionals

• will enable participants to apply their knowledge

• draws upon real industry scenarios and live portfolios managed by experienced professionals

• is tailored to fit all levels of employees – from entry level to senior executive

• is divided into modules that are both horizontally broad and vertically deep to provide in-depth training on all aspects and functions of a cards and payments business.

• is relevant for cards business of all sizes and geographies

• covers both Issuing and Acquiring

• will enable participants to apply their knowledge immediately in their day-to-day work

The Certified Cards and Payments Professional qualification is a unique professional distinction in cards and payments knowledge and expertise that covers all the elements in the industry.

Unique benefits of the our programme:

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Imagine a world where...Retail bankers are trusted professionals.They are professionally educated, have passed challenging examinations and keep up to date through continuing professional education programmes

Retail bankers are dedicated to doing what is best for clients.Bank staff are well-educated and rewarded for the quality of service they provide over time

Retail bankers abide by a strict code of ethics.They place the interests of the customer before their own interests

This customer-oriented professional approach to retail banking is what the Retail Banking Academy® believes in.

It is not a distant dream for a sector that has yet to develop – retail banking is already the main source of bank profits in most countries, as The Economist explained in its May 2012 Retail Renaissance survey

Retail banking is the future – and the RBA is dedicated to making it an admired and respected profession of international repute.

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RBA works with some of the leading banks across the world

KEY FACTS FROM THE RETAIL BANKING ACADEMY®

with candidates from over 100 countries and recognised by professional bodies around the world

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• A basic understanding of the core parameters, features, services, processes, management best practices and metrics that form the crux of a cards business.

• A sound understanding of the key drivers of growth and risk.

• The decision areas of the cards business that define the operating environment.

• An initiation to the unique features and concepts of Issuing and Acquiring in order to provide a comprehensive overview across the different aspects of the cards industry.

• Candidates will learn about the key tools and techniques that can be applied practically in their work environment.

Learning outcomes:

Cards and Payments ICards and Payments I provides a broad overview and coverage of the entire lifecycle of all types of payments cards: credit cards, debit cards, prepaid cards, corporate cards, and mobile payments. Once you have successfully completed this level of examination, you can use the designation ACP I after your name.

1. Card Business

2. Card Marketing and Sales

3. IT and Systems

4. Cards Operations

5. Card Risk Management

6. Support and Ancillary Services

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Cards and Payments II is a specialised programme focussed on the key areas of the cards industry. Once you have successfully completed this level of examination, you can use the designation ACP II after your name.

• A detailed exposure and training on how to launch and manage a profitable credit card, debit card, prepaid card and corporate card/purchasing card business; with focus on the key areas of service delivery and features in the card life cycle.

• A hands-on insight on how to conceive and execute winning Sales and Marketing strategies that address disruptive and competitive challenges.

• An insight on how to set up and manage a world class operations and servicing infrastructure which will enable the business to have a competitive edge and ensure delivery of all the promises laid out to the customer.

• An overview of the types of fraud that exist and review fraud best practices that have proven effective for Issuers in reducing their fraud losses and optimising the revenue and profit generated from their cards portfolios.

• A comprehensive understanding of all the systems and software/hardware across requirements of 24x7 functioning of all channels of card products and current best practice in card technology, security and data protection.

• An understanding of the lifecycle of credit card risk management and a clear understanding of the risk management best practices and metrics that need to be tracked and measured in the industry.

Learning outcomes:

Cards and Payments II1. Product Management

2. Sales and Marketing

3. Issuing Operations and Systems

4. Acquiring Operations and Systems

5. Fraud

6. Credit Risk

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Cards and Payments IIICards and Payments III is focussed on the strategic leadership and profitable management of the cards business. Once you have successfully completed this level of examination, you are certified and can use the designation CCPP after your name.

1. Profitability and Delivery 2. Business Strategies

3. Leadership and Organisation Structure

4. Managing Competitive Challenges

5. Balance Sheet Management and Regulatory Constraints

• Advanced insights into managing a cards business profitably - strategies for product development, features and benefits to differentiate your business.

• The knowledge on how to set up a functioning infrastructure and operating rhythm that keeps you ahead of competition.

• The ability to set up a breakneck pace of growth; but manage risk smartly and also stay within the rules of the game set by regulators and external environment.

• The understanding to enable you to set up a world class cards organisation that delivers best-in-class service and innovative features for cardholders and merchants.

• Insights from our renown faculty who have built enormously profitable card businesses in challenging circumstances.

• Intensive sessions to provide address the toughest of challenges faced by your cards business, broken down into specific strategic design and execution.

Learning outcomes:

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BECOMING A CERTIFIED CARDS AND PAYMENTS PROFESSIONAL

CCPP

CP Iexam

CP IIexam

Enrolment

CP IIIexam

18 months - 3 years

Becoming a Certified Cards and Payments Professional will send a powerful message to your customers, colleagues and the regulators that you are committed to maintaining the highest standards of professionalism in your role. It will also provide you with an unmatched international network of fellow professionals and an unparalleled research resource that you can access at any time.

We recommend candidates have a bachelor’s, or equivalent degree, or have the equivalent professional work experience accrued prior to enrolment.Academy certification, is attained upon successful completion of three programme levels, each culminating in a an exam. The right to describe yourself as a Certified Retail Banker and the use of the CRB designation is attained with an annual subscription to RBA Membership.

For more details please visitwww.retailbanking-academy.org, alternatively, you can email us with questions directly on [email protected]

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COMPETENCY FRAMEWORKThe Retail Banking Academy®’s purpose is to help consumers optimise their financial situation over their lifetime. The Retail Banking Academy has developed a competency framework to enable organisations in support of this purpose to:

• Develop a defined vision and implementation strategy that gains the commitment and engagement of all employees.• Implement an ethical values-based culture that is able to deliver excellent customer service.• Attract, develop and retain the right people which is a key competitive, sustainable advantage.• Determine the needs and preferences of its customers.• Develop solutions to meet the customer needs.• Enhance the brand and attract customers through effective marketing.• Deliver solutions in a customer friendly/focused way. • Optimise the service culture of the bank.• Achieve operational excellence by applying the principles of organisational effectiveness.• Implement a governance structure that optimally serves all stakeholder interests.• Implement the measures to fulfill prudential responsibilities and sustainability of the bank.• Direct the bank to act within the regulatory constraints of risk management.• Implement management information systems with relevant KPIs to maximise performance.



Board Directors

Academic Excellence

Michael Lafferty founded the Lafferty Group in 1981 when he left the Financial Times, where he had been responsible for coverage of the banking industry. A chartered accountant and fellow of the Institute of Chartered Accountants in England and Wales, he previously worked on the paper’s LEX team, the City Desk and had been an accountancy correspondent. The Lafferty Group has come to occupy a pre-eminent position in the international financial services industry, providing the industry with education, research and intelligence, and councils. Michael is RBA’s Chairman.

Dr Abdul Rahman is RBA’s Academic Director and oversees the quality and standards of all course materials. He is a former full professor of economics and finance and Telfer teaching Fellow at the Telfer School of Management, University of Ottawa. He was previously Associate Dean at what is now the John Molson School of Business, Concordia University in Montreal. Dr Rahman has been published in several times in journals, including the Journal of Banking and Finance, Journal of Asset Management, Journal of International Financial Markets, Institutions and Money and Journal of Financial and Quantitative Analysis. He regularly consults for global financial institutions in retail banking, commercial banking, asset management and life insurance.

Evelyn Hunter is chief executive officer of the Retail Banking Academy®. A graduate of the University of Cape Town and former entrepreneur, she joined Lafferty Group in 2007. Evelyn became Lafferty Group general manager in 2008 and was instrumental in developing its business in the provision of global advanced knowledge services in retail banking in new markets throughout Africa, Asia and the Middle East. During her time at Lafferty Group, Evelyn played a leading role in the early development of the Official Monetary and Financial Institutions Forum (OMFIF). She also served as OMFIF Non-Executive Director from 2010 – 2012. Having developed a comprehensive network amongst international public and private institutions, ranging from central banks, commercial banks and professional services firms, Evelyn together with Michael Lafferty founded the Retail Banking Academy in 2012.

Garry Marsh has over 40 years’ experience in the retail banking industry, 35 of them with Barclays. He worked in the UK for 23 years to 1994, since when he has been primarily in Africa and the Middle East. He has specialised in retail banking since 1986 including executive responsibility at Country, Regional and Pan-Africa levels. Garry also had credit card issuing and card acquiring responsibility as Africa Director for Barclaycard International. Since retiring in 2012, Garry has kept busy with various consulting contracts and Non-Executive Director roles, including the Retail Banking Academy®.


Awarding Organisation

Norman Gealy chairs the RBA Awarding Organisation. He has specialised in educational measurement since graduating in Experimental Psychology from Oxford University in 1975. He worked at US based The Psychological Corporation and City and Guilds in the UK, before setting up an independent consultancy. His main fields of work have been vocational and professional qualifications for accountancy bodies and the finance sectors. He worked directly for the UK Government to help develop the framework by which all English qualifications were regulated from 2004, and also in an agent in the provision of oversees consultancy. He continues to help develop new professional qualifications in facilities and project management, as well as contributing to national qualification policies.

Nigel Harper is a professionally qualified banking director with direct responsibility and experience of lending, risk management, compliance and corporate governance. His career in banking progressed from branch banking into head office at the Co-operative Bank and finally at the Paragon Group of Companies where he was head of Commercial Lending and chair of the arrears committee. In 2009, he joined HM Revenue & Customs as their Specialist Retail Banking Adviser. Nigel is a Council Fellow of the Chartered Banker Institute and a former President of the Chartered Institute of Bankers where he was also a Fellow. He has tutored the Chartered Institute of Bankers BSc (Hons) subjects and also lectured for the HMRC and others as part of a Tax Academy.

Godfrey Banks has a blend of experience in retail banking, awarding body organisations and the English regulator of qualifications, Ofqual. After graduating from London University, Godfrey joined Midland Bank (HSBC) in the bank’s planning division, rolling out the first branch credit-scoring system. He then worked for the London Chamber of Commerce where he took charge of the operational side of their awarding body. After two years, Godfrey joined the British Government’s Qualifications and Curriculum Authority, the forerunner of Ofqual.

Kevin Garforth as worked in retail banking and financial services for over 35 years starting his retail banking career at National Westminster Bank. He moved on to work in the specialist banking sector and held senior positions at City of London based Robert Fleming & Co, Banco Santander subsidiary Cater Allen Private Bank and Santander Private Banking UK. Since 2011 Kevin has run his own financial services and banking consultancy business, KGG Consulting Limited. Clients of the business have included several of the new start challenger banks in the UK, specialist accountancy firms and an accredited body of the Financial Conduct Authority.



Heward Simpson is a qualified Chartered Accountant and spent several years working in the telecommunications and food sector industries. In 1986 he joined the Institute of Chartered Accountants in an assessment development role. During this time, Heward conducted several World Bank projects as an expert in syllabus and assessment design, including curriculum benchmarking and assessment development and redesign of programmes of theoretical learning and work experience for bodies in Bangladesh, Sri Lanka and Ghana. He was responsible for producing exam papers and managed the introduction of objective testing into assessments, the introduction of the pioneering case study examination, and creating new qualifications for the ICAEW portfolio. He now works as an independent educational consultant.

Awarding Organisation

David J Cavell is a senior banker and member of the General Management team during the highly successful 1990s transformation of the UK Cooperative Bank, he’s now an international retail banking consultant. He has worked for clients across the World, including financial institutions and key industry suppliers. He has researched and written many collections of international case studies on related innovation. His internationally recognised expertise has brought regular invitations to direct workshops, chair or speak at conferences, and publish articles. A panel member for the former UK Banking Code Standards Board, he has also acted as a judge for industry awards given by the Institute of Financial Services (ifs). He developed and ran the ifs consumer credit examination. He is a member of the General Assembly of the University of Manchester and an adviser to the UK Forum of Private Business (SMEs).


RBA MEMBERSHIP

RBA Membership will send a powerful message to your customers, colleagues and the regulators that you are committed to maintaining the highest standards of professionalism in your work.

It will also provide you with an unmatched international network of fellow professionals and an unparalleled research resource that you can access at any time.

Affiliate MemberRBA Candidates who have passed an RBA Certification Programme examination may apply for Affiliate Membership. Affiliate Members are eligible to use the professional designation letters ARB - Affiliate Retail Banker.

RBA Certification Programmes:• Foundation Programme• Certified Private Banker• Branch Manager Certification Programme• Customer Service Certification Programme• SME Lending• Product Manager Certification Programme

The annual fee for Affiliate Membership is US$50.




Certified MemberRBA Candidates who have completed an the CCPP qualification may apply for Certified Membership. Certified Members who have passed Cards and Payments I, Cards and Payments II and Cards and Payments III are eligible to use the professional designation letters CCPP - Certified Cards and Payments Professional. The annual fee for Certified Membership is US$100.

FellowFellowships may be granted to Certified Members of good standing who have participated in and completed the RBA’s Continuing Professional Development Programme for a minimum of five years.

This grade of membership carries the designation of FRB and the annual fee for Fellow Membership is US$100.

BENEFITS OF RBA MEMBERSHIP

Associate MemberRBA Candidates who have passed an RBA Professional Qualification examination may apply for Associate Membership.

RBA Professional Qualifications:• Certified Retail Banker• Certified Islamic Retail Banker• Certified Cards and Payments Professional Associate Members who have passed the Cards and Payments I examination are eligible to use the professional designation letters ACPP I – Associate Cards and Payments Professional I. Associate Members who have passed the Cards and Payments II examination are eligible to use the professional designation letters ACPP II - Associate Cards and Payments Professional II. Associate Members who have passed the Cards and Payments III examination are eligible to use the professional designation letters ACPP III - Associate Cards and Payments Professional III.

The annual fee for Associate Membership is US$50.

Professional statusAffiliate Members (AfCPP), Associate Members (ACPP I, ACPP II, or ACPP III), Certified Members (CCPP) or Fellows (FRB), may use the designated letters after their name.

Continuing Professional DevelopmentAffiliate Members, Associate Members and Certified Members are required to complete RBA’s annual Continuous Professional Development programme in order to maintain, improve and broaden their knowledge and skills and demonstrate a commitment to maintaining the highest standards of professionalism in their work.

RBA Learning CentreAffiliate Members, Associate Members and Certified Members have perpetual access to the RBA Learning Centre which is home to the interactive Certified Retail Banker curriculum, RBA course materials and mock exams.

Also included is the RBA Membership Platform, a digital library of current and archived research articles, reports and webinars where retail banking experts present and discuss key issues facing the industry.

Visit www.retailbanking-academy.org for more detailed information or email [email protected] for enquiries.


Cards and Payments I US $899Cards and Payments II US $1,199Cards and Payments III US $1,399Total US $3,497

FEE STRUCTURE

To sign up visit www.retailbanking-academy.org oremail us directly on [email protected] if you need more information.

Fees for each level of the programme:

The fee per candidate for each level includes a hard copy of the coursebook and entrance to the computer-based exam.



Retail bankers enrolled on the RBA programmes come from the following organisations:

Abu Dhabi Commercial Bank

Abu Dhabi Islamic Bank

Access Bank

Agricultural Development Bank

Ahli Bank of Kuwait

Al Ahli Bank

Al Rajhi Bank

Al Hilal Bank

AmBank

AmericanExpress

ANZ Bank

Arab African International Bank

Arab Investment Bank

BancABC

Bank Audi

Bank Boubyan

Bank Mandiri

Bank of Alexandria

Bank of the Bahamas

Banner Bank

Barclays Africa

Barclays Bank

BIDV

CBA Group

Chase Bank

China Everbright Bank

China Foreign Exchange Trading Centre

CIMB Bank

Commercial Bank of Africa

Commercial Bank International

Co-operative Bank of Kenya

Credit Europe Bank

Deloitte Advisory

DFCU Group

Diamond Bank

Ecobank Transnational

Enterprise Bank

Erste Bank

Fidelity Bank

First Bank of Nigeria

First City Monument Bank

Guaranty Trust Bank

HSBC

ING

Invest Bank

Keystone Bank

Lloyds

National Australia Bank

National Bank of Abu Dhabi

National Bank of Canada

National Bank of Egypt

National Bank of Kuwait

Nedbank

NIC Bank

OCBC Bank

Post Office UK

Raiffeisen Bank

RAK Bank

Royal Bank of Canada

Saman Bank

Santander UK

Saudi Investment Bank

Skye Bank

SNS Bank

Société Générale

Standard Bank

Standard Chartered Bank

Sterling Bank

The United Bank

Trade and Development Bank of Mongolia

Unibank

United Bank for Africa

United Overseas Bank

Union National Bank

Vietcombank

Visa Inc

Woolworths Financial Services

Xac Bank

RETAIL BANKINGACADEMY

Empowering Bankers. Serving People.

®

2 Queen Caroline Street, Hammersmith, London W6 9DX www.retailbanking-academy.org

RETAIL BANKING ACADEMY - RBA International€¦ · The need for education and training in the cards...

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