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HOW UX CAN HELP YOU INCREASE SALES ON YOUR RETAIL MOBILE APP?

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Lately, there has been a lot of buzz around UX and its importance in mobile app development. It’s because we have heard both – the horror stories of poor UX and the success stories of good UX.

Anthropologie, the clothing retail giant, increased its sales by 24% with a UX redesign that made its checkout process easier and Bank of America recorded an increase of 45% after rethinking their registration process. Statistics like these can prompt any enterprise to want to do whatever it takes to nail the UX experience.

Introduction

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A UX designer is essentially a problem solver. Every good UX designer follows a series of steps to design a user experience that will be unique to your target market.

Any intelligent fool can make things more complex but it takes a great UX designer to move in the opposite direction. He should be able to humanize any complex idea and make it easy enough to be used by humans, not aliens.

IMPORTANCE OF AN EXPERIENCED UX DESIGNER

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GFK, a consulting firm conducted a user research to figure out their experiences with mobile sites. It was found that the reason behind poor sales on a client’s mobile site was a poorly designed “Buy” button. It went unnoticed by users and the ones who somehow managed to see it had a hard time clicking it. It was also found that just by adding an additional “buy” button below each product image resulted in an additional $500 million in revenue per year.

HOW GREAT UX DESIGN CAN INCREASE SALES?

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ELEMENTS OF A GREAT UX DESIGN

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UNDERSTAND YOUR USERS

Having a thorough understanding of your users and their needs is absolutely important in designing a mobile app with a fantastic UX. There are different kinds of shopper personas – the ‘power shopper’ – he is comfortable with technology and knows exactly what he wants. This is the kind of user you will lose if your search feature is not strategically located on your app. Then, there is the ‘recreational shopper.’ This is your typical window shopper. He will hang around and check out what your app has to offer and will end up making impulsive buys if you can tempt him with great offers and promotional discounts at right places.

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IMPROVE THE USABILITY

A retail app that is easy to use can greatly increase sales. It is important to anticipate the implicit need of your users and accordingly design your app. Using contrasting colors for the search bar and the click button can make it hard to miss. A search filter with advanced options can be important for a power shopper.

If you want to engage your returning customer, a good idea is to have a ‘New Arrivals’ section on your home screen. Since he is a repeat customer, chances are he is familiar with most of the products listed on your app. It is the new launches that he is more than likely to be interested in.

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PLAN THE LAYOUT

For a retail app to fully engage a shopper, it has to have an intuitive design, where navigation is simple and logical. The order of your products and screens should feel natural to an average user. Having large high quality images of your product is helpful in letting the user to decide which item to buy. The intent should be able to replicate the real in-store experience of a user, where he can evaluate a product thoroughly before making a purchase.

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SIMPLIFY CHECKOUT PROCESS

Having a cumbersome checkout process can be a deal breaker. The shopping cart itself should be designed in a way that is helpful to the users. If you simply have a ‘remove’ icon and not a ‘save for later’ button, you will have lost a potential sale. The shipping cost should be mentioned before payment page.

Extreme care should be taken to make the payment process a smooth one. Another thing that can hurt your sales is making the registration process mandatory. Users tend to think of this as a waste of time. Instead, if you offer them a feature where they can check out as a guest, it can be a pleasurable experience not only for a new user but also to the returning customer

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Read the detailed article:Retail App Design: How UX Can Help You Increase Sales?

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July Rapid is the services studio of July Systems. The services studio is widely acknowledged to be among the top mobile app development companies, globally. July’s award winning development platform and service is used by some of the world’s best known companies.

About July Rapid

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