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ResumesToday

Best Practices & Current Trends1AgendaAdministrative Parts of a ResumeCompare Resume FormatsResume TipsBeyond the Resume: Cover Letters, Thank You Notes, Elevator SpeechesMarketing Yourself -- LinkedIn

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Class Administration

A&FRC MarketingBreaksSmoking AreasCell phonesSIP

Marketing: upcoming classes: 3Pre-AssessmentYour participation ensures that we provide the highest quality instruction tailored to your needs.Instruct class to take pre-assessment. 4

Your ExpectationsExpectations for today?What have you learned about resumes?

Thoughts about cover letters and thank-you notes?This seminar is based on information from Louise Kursmark and Wendy Enelow of the Resume Writing Academy. We have several of the publications available for check out.5Resume Advice (video)How to Write a Great Resume and Cover Letter

What Do Resumes Do?Identify your value to the employerHighlight work accomplishments, experience, and educationEmphasize skills that match job requirements

Resume purpose: to make you appear to be the ideal candidate for your dream jobit is a marketing tool!7

Before you BeginYou NEED to define your career/job objective(s)

Position Types/TitlesPreferred CompaniesApplicable Industries

With only a generic resume, you will have difficulty in your job search.Oftentimes the difficulty of writing a resume happens when we think writing the resume is the actual starting point. Successful writing begins with a defined objective, a road map.8Parts of the ResumeContact Information Career SummaryProfessional ExperienceEducation, Credentials, CertificationsExtras (Optional)

1. Contact InformationPURPOSE: Help the employer easily contact you.

Rose M. Hill618-256-8668 * rose.hill@gmail.comhttp://www.linkedin.com/in/rosehill

(Ms.) Quinn Hill Ndege Nick Vernon

sexypants@email.com

There are several factors to consider when writing your name. Most people use full name at top of resume but it is becoming more and more acceptable to use name by which you prefer to be called.Bear in mind that you want your reader to be comfortable when calling for an interview. That comfort may decrease if your name is gender neutral, difficult to pronounce or very unusual. You can make it easier.

Contact information is decreasingHome address optionalOne phone number, one email address (aol dates you; get free account with yahoo, gmail or hotmail)Also, be conservative with email name. No sexypants @hotmailLinks to additional information is increasingLinkedIn profileLink to web portfolioLink or QR code (Quick Response Code)

Number you can be reached at, i.e.m cell on home.

Include name, phone number and email at top of second page and each additional page after that. Just in case they get separated.102. Career SummaryVarious Titles (Title is Optional.)

Career SummaryManagement ProfileProfessional QualificationsProfessional SummaryExecutive ProfilePURPOSE: Catch the readers attention. Entice them to continue reading.The summary is the section at the top of your resume that summarizes and highlights your knowledge and expertise. Some ask about using an objective. A career summary can be a more powerful introduction wherein an objective is too specific or too vague. An Electrical Engineer Position, or Challenging opportunity with a progressive organization offering the opportunity for growth and advancement.

Career summary allows you to paint a picture.11Career Summary FormatsHeadline:INTERNATIONAL BUSINESS PROFESSIONALTelecommunications Products, Solutions & technologiesMBA, Executive Management, Harvard UniversityCornell University Executive Sales Leadership

Paragraph:CAREER SUMMARYTRAINING & DEVELOPMENT PROFESSIONAL with proven expertise in the design and implementation of cost-effective staff training, e-learning, customer service, sales, management, and marketing programs. Recognized for innovation and creativity in designing real-world training programs that focus on development of core skills and competencies.

Others include Core Competencies Summary format and Project format.123. Professional ExperienceVarious Titles:

PROFESSIONAL EXPERIENCEEXPERIENCE AND ACHIEVEMENTSEMPLOYMENT EXPERIENCEEXPERIENCE SUMMARYEMPLOYMENT HISTORYRELEVANT EXPERIENCEEXPERIENCE

This section may take the longest to write and may be positioned in several different places. ( after summary or after education; between summary and education) For example you may have had the same position for ten years. So then the question becomes how can you consolidate all that you have done in one section? On the other end of the spectrum, if you have had several short-term jobs, how can you make your experience seem substantial. What do you include, when and where. The answer is it depends.

It depends on you, your experience, your achievements and successes.13Professional Experience MustsMarketing Keywords

Brand ManagementBrand MarketingBudgetsCase StudiesCopywritingCommunicationCommunity RelationsConsensus BuildingConsumer ProductsCrisis ManagementCustomer SensitivityDemographicsDirect MailDirect MarketingEvent ManagementMarket ResearchResponsible forProblem Action Result (PAR) format

STRONG verbs

Industry Keywords

5. Use Strong Verbs.Avoid words like Responsible for and get to the point. Use words like Managed, Produced Implemented.

6. Use Industry Keywords.Each industry has specific words that must be on your resume or your credibility will be questioned. 14Problem-Action-Results FormatPAR Brainstorming:

Problem Our company had a 10% increase last year in restock fees due to poor quality in manufacturing processes.Action I researched our current manufacturing processes and identified 5 issues that could be handled better through robotics. I analyzed the cost of the robotic implementation with the team.Result After implementing our modified version of the robotics solution from the chosen supplier we reduced our restock fees by $14 million in one year.

Our example translates to:

Engineered and implemented robotic manufacturing processes to reduce costly mistakes, increase quality and contribute $14 Million to the bottom line in restock savings

Format emphasizes the challenge of each position, the action taken, and the results delivered. Other formats to consider are: Achievement Format that emphasizes overall scope of responsibility, and resulting achievements, functional format that emphasizes the functional areas of responsibility within job and associated achievements, and experience summary format that briefly emphasizes relevant highlights of each position .15Active VerbsResponsible for and Duties included convey a passive style. Use strong, active verbs.

BEFORE: Responsible for all marketing and special events for the store, including direct mailing, in-store fashion shows, and new-product introductions and promotions.

AFTER: Orchestrated a series of marketing and special-eventprograms for Macys Reston, one of the companys largestand most profitable operating locations. Managed direct-mailcampaigns, in-store fashions, and new-product introductionsand promotions.

16Experience: ParagraphBusiness Manager2000 to 2010Smith Ag Production Company Garnerville, Arkansas

Purchased run-down, debt-ridden farming operation and transformed it into a near showplace, honored as one of the best commercial Angusoperations in southern Arkansas. Developed a far-reaching networkthroughout the agricultural industry and with leaders with stategovernment, banking, and commercial lending.

Hired, trained and supervised all employees. Managed budgets of $750K annually and more than $2M in operating lines of credit. Directed the sale/purchase of all commodities to support business operations. Advantages: Requires least amount of space. Brief, succinct, and to the point.Disadvantages: Achievement lost in text does not draw readers attention.Resumes are most often written in paragraph format, bulleted format, or combination of both. Again the idea is to use what best sells you.17Experience: BulletedBusiness Manager2000 to 2010Smith Ag Production Company Garnerville, Arkansas

Purchased run-down, debt-ridden farming operation and transformed it into a near showplace, honored as one of the best commercial Angus operations in southern Arkansas.Developed a far-reaching network throughout the agricultural industry, including leaders in state government, banking, and commercial lending.Hired, trained and supervised all employees.Managed budgets of $750K annually and more than $2M in operating lines of credit.Directed sale/purchase of all commodities to support business operations.

Advantages: Quick & easy to peruse.Disadvantages: Everything has equal value. Achievements not immediately recognizable.Experience: CombinationBusiness Manager 2000 to 2010Smith Ag Production Company Garnerville, Arkansas

Hired, trained, and supervised all employees. Managed budgets of $750K annually and more than $2M in operating lines of credit. Directed the sale/purchase of all commodities to support business operations.

Purchased run-down, debt-ridden farming operation and transformed it into a near showplace, honored as one of the best commercial Angus operations in southern Arkansas.Developed a far-reaching network throughout the agricultural industry and with leaders in state government, banking, and commercial lending.

Advantages: Responsibilities clearly presented. Accentuates achievements.Disadvantages: Shines glaring light on positions without accomplishments.

4. Education, Credentials, and Certifications FormatsEDUCATION

M.S., Counseling Psychology, University of Akron, 2001B.S., Psychology, University of Miami, 1999

Highlights of Continuing Professional Education:Organizational Management & Leadership, Ohio Leadership Association, 2008Industrial Relations, Purdue University, 2007

Licensed Clinical Psychologist, State of Ohio, 2001 to PresentLicensed Recreational TherapistThis section should include college, certifications, credentials, licenses, registrations, and continuing education. If your greatest selling point is your education, this section is extremely important and should appear , most likely, after your career summary20Education, Credentials, and Certifications FormatsExecutive Education Format:

EDUCATION

Executive Leadership ProgramSTANFORD UNIVERSITYExecutive Development Program NORTHWESTERN UNIVERSITYMaster of Business Administration (MBA)HARVARD UNIVERSITY Bachelor of Science UNIVERSITY OF PENNSYLVANIA

Other formats include Certifications Format, Specialized training and Non-Degree Formats.215. ExtrasPossible Categories:

Technology Skills and QualificationsEquipment Skills and QualificationsHonors and AwardsPublic SpeakingPublicationsCommittees and Task ForcesProfessional AffiliationsThis is the section where you should include things that will distinguish you from other candidates and clearly demonstrate your value to a prospective employer.22Resume TypesDelivery TypeScannable Presentation (Electronic/Paper)PortfolioVideoArrangementChronologicalFunctionalCombinationCONTACT INFORMATIONJob SeekerCertified Public Accountant; CPA123 Any Street, Any town, MO 63103job.seeker@yadayada.comLinkedin.com/in/jobseeker

SUMMARYSenior Project Manager (always list the name of the position your are applying in your summary) with an extensive back ground working with diverse populations. US Military (Branch of Service) Veteran

SKILLSProject ManagementProject SchedulingMicrosoft Office Suite

EXPERIENCEMicrosoft Corp.Senior Business Analyst6/2005 Present

Make you experience paragraph style versus bullet points. Many ATS will parse this style easier than separate points. Consider removing the bullets and creating a paragraph of bulleted items. If youve held multiple positions at the same company, you need to repeat the company nameagain for each one.

EDUCATIONUniversity of Missouri at St LouisB.S. Computer Science4/2010 5/2014

ScannableResumeWritten for the computerKeywordsIndustry Standard titlesUniversal fontParagraph info (NO bullets)

Written for HR, Recruiter, Hiring OfficialAppealing to the EyeFormattingBold, Italics, etcBulletedColumns if desired

PresentationResume

Chronological Resume

Functional Resume

Combination Resume

You Have 6 Seconds GO!

Studies have shown that recruiters spend an average of6 seconds on the initial YES/NO review.Six Second Resume TestFold your resume in half Place your thumb about half way down the pageRead from the top down to your thumb without unfolding the pageYour 6 Second Review!

How to Build a Strong Resume4 TipsStrategy #1: KeywordsComputers scan for keywordsKeywords can be found in job announcements, company mission statements Incorporate keywords naturally into text85% of resumes are never seen by a HUMAN!

No matter what you read or who you talk to about searching for a job, the concept of keywords is going to come up. Keywords, buzz words, bucket skills are words and phrases that are specific to a particular industry or profession.

In most industries, an actual person reading your resume, at least initially, is a thing of the past. Therefore, when it comes to scanning, the only thing that matters is that you have included the right keywords to match the companys or recruiters needs.32

Wordle.netStrategy #2: Sell It to MeSell It to MeDont Tell It to Me

tell me = state facts

Tell It Strategy: Managed start-up of a new employee call center.

sell me = promote, advertise, and draw attention

Sell It Strategy: Directed team of 12 in successful start-up, staffing, policy/procedure development, budgeting, and operations design for new $1.4M call center.

Resume writing is sales. You are the product and you must create a document the powerfully communicates the value of the product.34Strategy #3: Use the BigUse the Big and Save the Little

Focus on the big impacts: new programs, special projects, cost savings, productivity

Give a good, broad-based picture of what you were responsible for and how well you did it.

Save the little stuff (the details) for the interviewSave the little stuff: Keep your resume readable and a reasonable length.Have new and interesting information to share during the interview instead of repeating what is on resume.

35Strategy #4: Make your Resume InterviewableStrategy #3 invites interview discussions regarding your previous experiences

Feature your selling points prominently!

Make sure the resume is easily readable plenty of white spaceeasy to read font and type size logical flow (standardized format and headings)

One of your greatest challenges is to make your resume an interview tool. Once the employer has determined that you meet the primary qualifications for a position and you are contacted for a telephone or in-person interview, your resume becomes all-important in leading and prompting your interview during your conversation.36RECAP: Resume DosMake your resume format Scan-ableList Quantifiable AchievementsUse Keywords and Standard HeadingsOne - Two Pages (if 2: Number pages!)Show PersonalityMeet the job announcement requirements PROOF-READ!Hiring Managers will only give your resume 10 20 seconds.

List Quantifiable Achievements.Results that are quantifiable show hiring managers that you are an expert in your field. Measurable quantifiable results are remembered easier.

3. Use Standard Headings.On-line applications look for standard headings to recognize your information. Professional Experience or Work Experience are examples. 37Application ProcessBest way to spend 5 hrs

1st Hour Research the company2nd Hour Customize Resume/Cover Letter3rd Hour Complete the ATS process4th Hour Behavioral Assessment Link5th Hour Follow-up!!

QUALITY beats QuantityBeyond the Resume

(What else should I do?)

Research CompanyCover LettersThank You NotesElevator SpeechesMarketing Yourself on Linked INCompany ResearchNeed to know about the company:Mission statementCompany cultureIndustry events/forecast

Where to find the info:Company websiteGlassdoor.com - Interview questions and employee feedbackLinkedInSocial Media -- Facebook, Google+ and Twitter Like or follow the company to get updates

Cover Letters

Highlight abilities

Display Company knowledge

Personalize every cover letter

Your sales pitch -- a MUST!!

Cover Letter Writing TipsIntroduction: Keep it briefIf no name is available, avoid

Body: Summarize qualificationsInclude numbers and specific resultsUse paragraphs and/or bullets choose style that best showcases the information

Closing: Establish expectations for next stepBe assertive yet politeIndicate follow-up

Write a Winning Cover LetterFour approaches:Traditional: Briefly state why you are writingInterest-Piquing: Start off with impressive information to grab immediate attentionDrop Names: Let referral do the work.Who You Are: Important to communicate in every letter.Thank-You LetterIf the only prayer you ever say in your entire life is thank you, it will be enough.

- Meister Eckhardt

Thank You LetterOften overlooked!

Shows your genuine interestReminds the hiring manager to contact youSend after every interview

Be briefSend within 24 hoursUse e-mail as last resort

45Sample Thank You CardYour NameHome AddressAnywhere, State 12345

February 02, 2010Jane Q. PublicAcme Bottle Washers123 Hip Hop StreetAnywhere, State 11111Dear ,Thank you for taking time out of your busy schedule, I look forward to

Best Regards,

Your NameELEVATOR SPEECHES

Elevator Speech15 to 30-second commercialUse at: career fairs, networking events, cold calling, lucky breaks

Tells:Who you areWhat makes you uniqueBenefits you can provide the companyElevator SpeechBasic:

Hi, my name is ______. Im in the _______ field, and Im looking to ____________.

Once you feel comfortable with this, youll want to take it up a notch!Elevator Speech The CatcherNetworker: Hi, my name is Betty Joiner. Im responsible for this countrys future.Recruiter: How so?Networker: Im a teacher. I love shaping the minds of the next generation, but Im also interested in getting into corporate training.Go-getting networker continuation: Id like to take your business card, as well as leave my networking card and resume. Would it be possible for me to get a spot on your companys interview schedule?Marketing Yourself

Are you

Is a professional tool for networkingNot a social place for every minute of your lifeIs a free websiteNot always freeIs a great place to document accomplishmentsNot your resume rather a summaryIs effective when you have over 100 connectionsNot as effective with fewer connections

Purpose of LinkedInLinkedIn Job Search

Your Web ApplicationConnect with people you know and recruiters.

Meet friends who work at the company. Get names and informationDO NOT AskCan you help me get a job?

Why is the company in peril?

LinkedIn Job Search

Title Keyword or Company Name SearchI like searching by Title, but Company Name is sometimes the most effectiveLinkedIn Job SearchRefine

LinkedIn GroupsJoin Groups pertaining to your profession!Participate in discussionsShow your expertiseWatch your spelling and grammarBe briefEveryone will see what you wrote

Networking on LinkedIn

Search for people through companies

Search for people through groups

Search for people through people

Search for people through your connections connectionsOther Online Tools

Other Online ToolsJob Resources / Skill Transfer

O-NET OnLine

My Next MoveTreating LinkedIn like FacebookPutting your entire resume on your profilePoor Grammar / MisspellingsHalf done profileNot looking professional (picture / words on blogs)Pestering peopleBeing shyTrying to connect to people not affiliated in a group without being introduced

LinkedIn No-Nos63Post Assessment

Your participation ensures that we provide the highest quality instruction tailored to your needs.Answers1. A2. D3. D4. A5. E6. A7. D8. A9. D10. B

In my opinion, #3 is sort of a trick question because we have already established that it depends on your situation. The rule of thumb is 1-2 pages.65