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Jessica R. Stahljrstahl@gmail.com | 516-205-4655 | @jrstahl | jrstahl.com

Voice of America Audience Engagement Analyst (2008-current)

Digital and Social Media Producer

Develop and produce special projects around major news

events or strategic topics. Use social media to source

information and multimedia during breaking news.

Contribute additional writing and reporting as necessary.

Live blogged Japan earthquake and sourcedmultimedia throughout the aftermath

Created Whats Your 9/11? project to engageyoung audiences around 9/11 anniversary

Used UGC campaigns to compile photo essays forPeace Corps 50th anniversary, Chinese New Year

Worked with radio teams to build cross-mediaAfrican storytelling project

Design and build topic pages using HTML/CSS

Training and Newsroom Transition

Conduct training sessions to help reporters understand how

to incorporate social media into their workflow, and follow

up regularly. Develop tailored social media plans to build

social media into regional programming and reporting.

Work with individual reporters and producers to enhance

skills and brainstorm ideas.

Created and currently executing 6-week tailoredsocial media training plan to transform VOA

Russian newsroom

Trained Middle East beat reporters to use socialmedia in covering unrest and protests

Developed strategy to integrate social media intoradio programming to Asia

Community ManagerActively manage and engage with VOA social media

communities on Facebook, Twitter, YouTube and Google

Plus. Monitor digital/social media metrics to consistently

improve offerings, and to seek new opportunities.

Reinvigorated abandoned Facebook communityand doubled fans in a matter of months

Currently manage a Facebook page of nearly50,000 likes and a Twitter account of over 30,000

followers

Connect social media use to strategy, to ensure itis advancing organizational goals

Student Union Blog Managing EditorCreated and manage UGC-based blog about international

student life in the U.S. Oversee corps of writers across the

country and manage relationships with blog audience.

Write and report original pieces, curate outside links. Build

partnerships to support blog mission.

Identified opportunity in niche market and tookblog from pitch to launch in under 3 months

Researched and used niche social media platformsto build community, source content

Grew traffic to about 1,000 pageviews/day inunder 2 months

Previous Experience Skills

SAIS Observer - Editor-in-Chief, print layout and design,

writer/reporter (2006-2008)

Peace Dividend Trust Communications intern;

responsible for website redesign (2007)

U.S. Department of State Press and Public Affairs intern

(2004, 2005)

Princeton Packet Stringer (2003-2004)

Rockville Centre Herald Reporting intern (2003);

received Long Island Press Club award (2004)

HTML and CSS Multiple CMSs (including Wordpress) Audio editing (Audacity, Dalet) Video editing (Final Cut Pro, iMovie) Adobe CS5 (Photoshop, Illustrator, InDesign,

basic Flash)

Social media monitoring Google Analytics and AdWords

Education

Johns Hopkins Nitze School of Advanced International Studies - SAIS (2008)

MA, International Relations and Economics

Princeton University (2006)

AB, Politics

Concentrations in International Relations, Political Theory, European Cultural Studies

See more at jrstahl.com

http://www.voanews.com/english/news/usa/Photo-Essay-Volunteers-Share-50-Years-of-Peace-Corps-Memories-117524744.htmlhttp://www.voanews.com/english/news/asia/114931629.htmlhttp://www.voanews.com/english/news/africa/118791874.htmlhttp://www.facebook.com/voiceofamericahttp://blogs.voanews.com/student-union/https://docs.google.com/Doc?docid=0AaU76YHFGpxXZGZmcTQzaG5fNTBncHhmNW5kcw&hl=en&authkey=CICD8psPhttps://docs.google.com/Doc?docid=0AaU76YHFGpxXZGZmcTQzaG5fNjZyMnN3bnpnZw&hl=en&authkey=CKTYovQN%0Ahttp://pcli.org/wp-content/uploads/2009/01/2004awardwinners.pdfhttp://jrstahl.com/http://www.twitter.com/jrstahlhttp://jrstahl.com/http://www.voanews.com/english/news/Major-Earthquake-Tsunami-Hit-Japan-117785138.htmlhttp://whatsyour911.com/