Skylar WhitneyPermanent Address: 1044 Madrid Road |Greenwood, IN | 46143

Phone: 317.460.3341 E-Mail: skgawhit@indiana.edu

Objective

Using an innovative combination of new and traditional communications techniques, such as social

media and written media, to reach specialized audiences across the globe. Researching and using

analysis to implement successful marketing and communications campaigns.

Education

[Expected Graduation: December 2015]Indiana University- Media School

Social Media Marketing

Hootsuite University- Professional CertificationSocial Media Strategies; PR 2.0

Experience

Chapter Founder, President, and Social Media Coordinator [March 2015-Present]Food Recovery Network—IU Chapter- Bloomington, IN and College Park, Maryland

Developed social media campaign to improve the recruitment of leadership and volunteer members to found an IU chapter

Recruiting leadership team and delegating duties to members while progressing toward chapter foundation

Coordinating with headquarters to establish chapter and creating connections with local vendors and partner agencies

Public Relations Intern [January 2015 - May 2015]Monroe County Autism Foundation- Bloomington, IN

Designed event posters, flyers, event page photos and handouts for major annual events Restructured content and refreshed design of brochure and Facebook page editorial calendar based on

page analytics Developed re-marketing proposal to reengage with previous donors, sponsors, and volunteers

Public Relations Intern [December 2014 - May 2015]Loopy Cases- Bloomington, IN

Created and developed promotional campaigns to increase followers: Facebook=20%, Twitter=8%, Instagram=29%

Developed “Loopy Lifestyle” PR, sales messaging, and brand-building stories for earned media placements

Created campus promotion and survey with survey responses to increase brand awareness at IU

Involvements, Interests, and Skills

Society of Professional Journalists Independent Council for Women at Indiana

University Public Relations Student Society of America Food Recovery

Network (IU Chapter)Professional Interests: Social Media Marketing, Communications Podcasts,

PR/Marketing CampaignsPersonal Interests: Reading (fiction), Writing (creative & persuasive),

Volunteer Work, Hiking, Kayaking

Skills: Social Media Planning, Photoshop, Presentation, Campaign Creation, Organization

2