Natacha D. Perez309 East 61st Street, Phone: 646.648.3295New York, NY 10065 Email: natachaperez@yahoo.com

Top-performing executive with extensive experience in marketing, advertising, sponsorships, promotions, and financial administration. Strengths in advertising campaign planning and management. Strong leader with the ability to motivate team players to deliver exceptional work on-time, on-target and within budget. Winner of the 2008 IAC award with the Chevron-Texaco “Star Play” interactive campaign. Track record of success in: Innovative Advertising & Marketing Strategies Talent Contract Negotiations Client/vendors Relations & Communication Project Management & Leadership Relationship Building & Campaign Management Event Planning & Logistics Coordination Corporate Partnership & Sponsorship Development Team Support & Training

Computer Software: Microsoft Word, Excel & PowerPoint

PROFESSIONAL EXPERIENCE

Global Hue, New York, NY, Account Supervisor 2008 – PresentClient/Market: Verizon Telecom/US HispanicResponsible for all Verizon FiOS Telecom activity in the Hispanic market. Facilitated a smooth, effective and efficient transition after all members of the account left agency. Lead team to develop new out-of-the-box thinking creative objectively with the purpose of driving

acquisition. Manage day-to-day relations with clients ensuring all FiOS tactics are created/presented/released on

time and within budget. Managed FiOS products executing DRTV, Direct Mail, and ROP. Supervised and assisted account executive. Maintain and managed weekly budgets, yearly SOW, client status as well as weekly creative

reports.

Sr. Account Executive 2008 – 2010Client/Market: Verizon Wireless/US HispanicBuilt strong and lasting business relationships with clients, agency teams and media vendors. Responsible for managing all US Hispanic advertising in the South area including in-market events and sponsorships. Designed and implemented processes to streamline DJ Endorsement Sponsorship, Newspaper QC

and Added Value Activity. Managed Alltel & Verizon Wireless brand conversion. Assisted planning and media departments in development of campaign strategies, briefs and media

recommendations with in-market and sales intelligence. Supervised and assisted account coordinators and new hires on various account management

projects and procedures. Developed competitive analysis, status reports, advertising activity calendars and various

reports/presentations.

Young & Rubicam Brands & Wunderman, Miami, FL, Account Executive 2005 - 2008

Clients/Markets: Hershey’s/ Latin America Chevron-Texaco/Latin America Bayer (Mirena)/US Hispanic Accenture/Latin America

Natacha D. PerezManaged global coordination of accounts to ensure SOW, creative and media placement was as planned to maximize ROI and ensure brand consistency. Managed advertising campaigns from kick-off to post-mortem as well as annual client budgets and financial portfolios exceeding $2,250,000. Winner of an IAC (Internet Advertising Competition) award for “Best Energy Online Campaign” in

2008. Responsible for leading and managing pan-regional advertising campaigns with TV, Print, Radio and

Interactive support. Coordinated and managed sister agencies with annual client budgets and financial portfolios

exceeding $2,250,000. Implemented strategic integrated band campaigns objectively with the purpose of building brand

awareness that delivered above track revenue growth for our clients. Assisted in the planning and coordinating of events in various countries of Latin America. Created agency briefs, timelines, production estimates, status reports, regional manpower, SOWs

and competitive reports.

Young & Rubicam, Miami, FL, Jr. Acc. Executive/Acc. Executive 2004 to 2005 Clients/Markets: Dell Computers/Latin AmericaDeveloped and ensured on-time completion and execution of day-to-day consumer oriented print ads. Developed and implemented strategies to streamline weekly ad process. Evaluated creative product against brief to ensure solution is on strategy and meets client

marketing needs and their identity/corporate guidelines. Responsible for releasing final art to the media ensuring it was delivered on time and published as

the client’s requests. Tracked all media placement and analyzed weekly call reports to ensure ads and promotions are

generating the desired return on investment. Trained and supervised new hires on weekly ad process. Negotiated media reimbursement from third party partners (Microsoft & Intel.) Generated and processed billing to expedite monthly accruals of all reimbursed budget margin. Created and updated client status reports, production estimates, and account information

management reports for account executives and managers.

Florida International University, Miami, FL, Assistant to the Finance Director 2001 to 2004Maintained financial transactions in tune with Auditing Committee while improving student’s perception of the department during heavy periods of enrollment. Strengthen student’s preconceived idea of the department by providing excellent customer service as well as accurate financial advisement. Formulated management plans and documented each step from daily cash transactions to monthly

finance reports. Coordinated activities during busy periods of registration to make sure that everything was as planed by

the Financial Director. Audited and corrected various finance reports and assisted students on their particular financial

matters. Prepared end-of-day and end-of-month reporting.

EDUCATIONB.A., Journalism & Mass Communications. Major: Communications. Minor: Psychology 2004 – FIU, Miami, FL.

GLOBAL PROFILEMember of the National Association of Professional Woman (NAPW.) Knowledge of Latin American and US Hispanic markets. Fluent in English and Spanish.

Natacha D. PerezOTHER INTERESTS

Contributing to charities and organizations by donating my time and services as a wardrobe and image consultant for Hispanic women (www.natachadelosangeles.com.)