SOUMITRA CHAKRABORTYMobile: 09831098699 E-Mail: soumitra_chakraborty73@yahoo.co.in

soumitrachakraborty88@gmail.com

Seeking senior level assignments in Strategic Planning/ Sales & Marketing/ Business Development/ Brand Management with an organisation of repute.

PROFESSIONAL SNAPSHOT

A self motivated professional with 14 years of extensive experience in Strategic Planning, Sales & Marketing, Business Development, Brand Management as well as Team Management.

An out-of-the-box thinker with a flair for charting out marketing strategies and contributing towards enhancing business volumes and achieving profitability norms.

A keen planner with demonstrated abilities in designing tactical sales and marketing activities to accelerate the business growth.

Proficient in managing sales operations, handling brand operations and building client relationships.

Deft in leading dedicated teams for running successful business operations & experience of developing procedures and service standards for business excellence.

Excellent communication, relationship management, team building skills with dexterity in mentoring and managing sales teams.

CORE COMPETENCIES

Strategic Planning Establishing corporate strategies for achievement of topline & bottomline targets. Business planning and analysis for assessment of revenue potential in business opportunities. Analyzing & reviewing the market response / requirements and communicating the same to the teams for

accomplishment of the business goals.

Sales & Marketing Managing the sales and marketing operations for promoting programs & achieving business goals. Implementing marketing strategies to build consumer preference and drive volumes. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market

share metrics.

Business Development Formulating strategies & reaching out to the unexplored market segments for business expansion. Exploring new business opportunities in various segments along with concerned branches in states.

Brand Management Conceptualising, planning & organising brand promotion activities by developing new communication mix and

new strategies for brand launch. Creating & executing various communication tools for Branding & Promotions for various programs. Identifying target audiences, planning marketing activities to achieve volume circulations, estimations &

executing promotions to ensure product movements to enhance product visibility & driving volumes.

Key Account Management Mapping clients’ requirements & providing them solutions & advisory services accordingly. Interacting with customers on a regular basis & providing them resolution of their queries & complaints. Meeting objectives for owned customers of sales, direct cost, profits other measures relating to overall worth &

loyalty of the owned customers.

Team Management Recruiting & appointing Assistant Managers & Executives for smooth business operations; motivating &

promoting the team to optimize productivity.

Providing direction, motivation & training to the field sales team for ensuring optimum performance and achievement of sales targets

Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations.

ORGANISATIONAL DETAILSJuly 2015 till date Branch Manager (ROB)

JAINA INDIA (PANASONIC MOBILE)

Working under National Distributer OF Panasonic India. Look After ROB MKT in West Bengal. Reporting to me 3 TSM and 4 sales officers and 2 TL. Right now we are sailing Monthly 3 cores. Hopefully we will reach 5 cores by this year April or May 2016. Dec’11 to June 2015 Sales Manager (West Bengal and Assam)MIRC Electronics Ltd., Kolkata

Key Deliverables: Functioning as Sales Head for the Mobile Division of Onida across entire West Bengal. Steering business development projects, channel management, distribution management, and network

development and trading of secondary sales. Training a team of 2 Reporting Sales Officers and 4 T.S.I. Developing and promoting the brand in West Bengal. Sales in west Bengal is very poor before my arrival in onida mobile, after my join that growth come around 100%

with in 3 months. Right now all over India West Bengal is top 5 numbers. Last finance year (2012-2013) we have get 46,000pcs and Value 6 cores.

Major Attainments: Successfully re-launch Brand onida Mobile in West Bengal, when I have join there is only one supper RDs, after

that with in three months they is 5 supper RDS. I am trying to increase that into 07 Supper Rds in coming three months. Right now we are in 5 supper RDs.

Dec’10 – Nov’11 State Sales Manager (West Bengal)Dixon Technologies India Pvt ltd., Kolkata

Key Deliverables: Functioning as State Sales Head for the Mobile Division of Weston across entire West Bengal region. Steering business development projects, channel management, distribution management, and network

development and trading of secondary sales, same as primary Tgt. Training a team of 7 Reporting Sales Officers (out source) and 4 T.S.M. Developing and promoting the brand in West Bengal Market.

Major Attainments:Successfully launched 20 RDS(S.D and M.D.) of Weston Mobile Phone in West Bengal & achieved turnover of Rs.8.50 Cr. within 12 months. Achieved 1sttposition across all over India (East and North India). Recently they are coming with Non warranty brand in India. They are given to look after West Bengal, North East and Behar as Zonal Manager and Direct reporting to Sales V.P. Of Dixon India.

Nov’09 – Nov’10 State Sales Manager – (West Bengal & Orissa)Olive Mobile Pvt. Ltd., Kolkata

Key Deliverables: Leading a team of 10 members & mentoring them to achieve the targets. Preparing sales report on a daily basis. Analysing business potential, conceptualising & executing strategies to drive sales, augmenting turnover and

achieving desired targets. Formulating and implementing sales promotion plans and new concept to generate increased sales for

achievement of revenue targets. Coordinating the company and client for promotional activities of new releases & special products.

Mar’08 – Nov’09 State Sales Manager (West Bengal)MIRC Electronics Ltd., Kolkata

Key Deliverables: Functioning as State Sales Head for the Mobile Division of Onida across entire West Bengal region. Steering business development projects, channel management, distribution management, and network

development and trading of secondary sales. Training a team of 6 Reporting Sales Officers and 6 T.S.I. Developing and promoting the brand in West Bengal Market.

Major Attainments: Successfully launched 18 RDS of Onida Mobile Phone in West Bengal & achieved turnover of Rs. 7.50 Cr. within 16

months. Achieved 4thtposition across all over India.

Nov’06 – Mar’08 Area Sales ManagerIngram Micro India Pvt. Ltd., Kolkata

Key Deliverables: Monitoring sales operations of the assigned territory, viz. rest of Bengal. Executing Business Development Projects & handling trading of secondary sales. Mentoring a team of 3 Reporting Sales Officers on achieving the targets within budget. Developing and promoting the brand.

Jul’04 – Oct’06 Sales OfficerAgro Tech Foods Ltd(ITC)., North East

Key Deliverables: Steering sales operations and business development projects. Ensuring achievement of turnover in the assigned territory. Spearheading channel & distribution management as well as trading of secondary sales.

Major Attainments: Pivotal in increasing business operations in the territory by 72% growth YTD. Initiated and introduced ACTII RTE in North East region. Received Regional Sales Award in 2005 and 2006. Merit of having launched ACT II RTE.

Sep’00 – Jun’04 Sales OfficerS.M. Dyechem (Britannia), Kolkata, Orissa,

Key Deliverables: Monitoring distribution and godown management. Managing channel partners & mentoring salesman as well as channel staff members.

Major Attainments: Awarded as the Best Achiever in the year 2002 and 2003 Successfully launched two brands, viz. Peppy Cheese Ball & ChipNiks.

Commenced career with Trishna Minerel Water Co. Pvt. Ltd., s as Sales Representative. (Mar’99 – Aug’00)

ACADEMIA

B.A. Calcutta University 1996

PROFESSIONAL QUALIFICATION

Successfully completed I.T.I from I.T.I, Calcutta. Also Electrical Diploma in A.P.C. same year.

PERSONAL DOSSIER

Date of Birth : 30th October, 1973Address : 123, Parnasree Pally, Opposite Parnaserr Chata Park, Prathama Apartments, Flat No. A/4,

Kolkata –700060

References : Available on requestLanguages Known : Bengali, Hindi & EnglishPreferred Location : Any place in Eastern India