KALPESH K. PAREKH

kalpeshp2002@gmail.com

+971 52 6457066

Dubai - U.A.E

UAE Driving License – 2014022

Resident ID Number – 784-1973-3273627-7

Visa Status – Employment Visa

Work Experience Summary

Alcoholic Beverage

Movie Exhibition

Luxury Retail

Events Marketing & Management

Steel Fabrication & Trading

McDowell & Co Ltd, UB Group, (Dec’1995 – Aug’2002) Job Title – Territory Sales Executive

Responsibilities – Ensure 100% retail universe coverage and brand availability

1. Achieve set sales targets,

2. Increase brand visibility thru POS and merchandising material,

3. Ensure100% retail universe coverage,

4. Pass on booked orders to distributors on time and follow up on delivery,

5. Sales Target: 24,000 cases P.A

6. Revenue Turnover: $1.4 Million P.A

Job Title – Sr. Territory Sales Executive

Responsibilities – Manage distribution network in Daman, Diu & Gujarat

1. Ensure Primary and Secondary sales targets are met on a month on month basis,

2. Formulate and execute trade schemes to facilitate Secondary Sales,

3. Collect MIS on competition and environmental issues,

4. Sales Target: 60,000 cases P.A

5. Revenue Turnover: $3.5 Million P.A

Job Title – Area Sales Executive

Responsibilities – Manage distribution network in MUMBAI

1. Mentor a team of 4 Territory Sales Executives,

2. Ensure each member of my team achieves their set Secondary sales targets,

3. Device training modules for Distributor sales team,

4. Weekly meeting for performance review of each team member,

5. Sales Target: 102,000 cases P.A

6. Revenue Turnover: $5.9 Million P.A

Job Title – Area Sales Manager

Responsibilities – Manage distribution network in EAST MAHARASHTRA

1. Heading a team of 4 Territory Sales Executives based in NAGPUR.

2. Manage distribution network spread across 8 districts in Marathwada & Vidharbha,

3. District wise sales plan for selective approach towards each market,

4. Collect payment from distributors and settle scheme claims on time,

5. Sales Target: 144,000 cases P.A

6. Revenue Turnover: $8.4 Million P.A

Seagram’s India Pvt. Ltd., Group Pernod Ricard, (Aug’2002–June’2004)

Job Title – Key Accounts & Trade Marketing Manager

Responsibilities – Increase availability and visibility at On-Premise outlets in MUMBAI & Trade Marketing support for WEST region

Manage Key Accounts / Institutional sales for “Indian made Foreign Liquor”, “Bottled in

India” and “Bottled out of India” brands in Mumbai, Ensure brand availability across all segments,

Execute promotional activities,

Use Institutional outlets effectively for product launches and sampling exercises,

Conceptualize trade promotions for retail and institutional outlets in west region,

Procure gift articles and develop POS communication material,

Liaise with Area Managers across MAHARASHTRA to monitor all trade promotions,

Provide prompt feedback and analysis to Corporate Marketing team,

Collate MIS on competitor activities.

United Spirits Ltd., (June’2004 – Dec’2005)

Job Title – Branch Manager

Responsibilities – Get Signature Rare Whisky and Romanov Vodka to become market leaders in their respective segments in GOA

Motivating and mentoring a team of 16 sales personnel, Contribute to the value chain by timely suggestions for price and SKU changes

depending on the business environment,

Review business on a weekly basis to measure it qualitatively and quantitatively,

Periodic reconciliation of distributor accounts,

Follow the Rolling Lifting Plan to ensure optimum output from the manufacturing unit

for maintaining stock at every point,

Design trade promotional activities for brands under pressure, Sales Turnover: 360,000 cases P.A

Revenue Turnover: $21 Million P.A

INOX Leisure Ltd., (Jan’2006 – Mar’2008) Regional Manager – Marketing

Responsibilities – Increase Marketing Revenue in the EAST Region based in KOLKATA

Oversee 3 units in total, 2 in Kolkata and 1 in Darjeeling, Team of 2 Marketing Executives and 1 PR Executive reporting,

Meet Marketing revenue budgets of Box-Office, Concessions and Advertising,

Conceptualize and execute all promotions, thematic or movie specific to draw footfalls

and increase conversions at concessions,

Media Buying and Planning – Print, Outdoor &Radio, Deliver brief to creative agency for designing communication elements for promotional

activities,

Marketing Alliances with brands and institutions, Marketing Revenue Turnover: $10 Million P.A

Sr. Manager – Marketing, Corporate

Responsibilities – Increase Out of Box-Office ticket sales and F&B Revenue

Account Manager for beverage partner Coca-Cola Beverages Ltd., Ensure effective utilization of Advertising & Marketing fund for co-branded promotions,

Marketing initiatives to increase Out of Box-Office ticket sales thru various mediums -

SMS, Internet, Home delivery and Handheld Solutions,

Responsible for ideating and executing all concessions promotion, Provide solutions to achieve the budgeted RPP’s (Revenue Per Person) of all units,

Marketing alliances on a revenue model with food & beverage brands.

Finex Distribution Pvt. Ltd., (Mar’2008 – Dec’2009)

Job Title: Brand Manager, Calvin Klein Watches & Jewelry

Responsibilities – Launch the brand in INDIA & set-up the National distribution network

Set-up the distribution & retail network across India,

Appoint retailers after analyzing their credit worthiness,

Recruit and train sales personnel,

Create “Standard Operating Procedures” (SOP) to be followed by the Sales

Personnel,

Liaison with the clearing agent at the time of importing merchandise,

Create Price structures for retailers on the negotiated margins,

Prepare PNL reports at the end of every quarter to track bottom lines,

Monthly Reports – MIS, Stock & Sales and Sales Projections for the following month,

Merchandise buy from each seasons collection for Indian market during the Basel

Watch & Jewelry fair,

Work in close co-ordination with the “Brand Principals” in Switzerland,

Media Planning for print ad campaign in various lifestyle magazines, news print and

digital media,

Send out Press release in all the above for specific designs and styles,

Concerted planning to affect synergies between the Sales and Marketing

initiatives.

S.Kumar’s Nationwide Ltd., (Jan’2010 – Jan’2011)

Job Title: – Deputy General Manager – Marketing

Responsibilities – Brand Management; Domestic and International brands in INDIA

Head the Promotions & Alliance vertical within the Marketing & Communications

department,

Conceptualize and execute promotional activities for all the group brands - Reid &

Taylor, Stephens Brothers, Belmonte, Carmichael House, Alfred Dunhill & ESCADA,

Work in close co-ordination with SBU heads and their brand team,

Strategic alliances with other brands to leverage and optimize marketing

opportunities,

Work in close co-ordination with the Brand Principals based in Munich, Germany for

Escada + London and Hong Kong for Alfred Dunhill,

Device the annual Marketing White Paper,

Analyze sales data to forecast subsequent seasons merchandise buy from brand

principals,

Media Planning for print ad campaign in various lifestyle magazines, news print and

digital media for all brands,

Facilitate targeted press coverage for special product features in lifestyle

magazines,

Recruit and train sales staff as per brand guidelines,

Monitor daily, weekly and monthly sales report to optimize through puts,

Follow Visual Merchandising guidelines,

Profile areas for new store locations,

Activate alternate selling channels like Corporate Gifting,

Organize Special Preview and Trunk Show events for Alfred Dunhill & Escada.

LOWE LintasIndia Ltd., (Feb’2011 – Oct’2013)

Job Title: Head – Business Development

Responsibilities – Turn the Events & Brand Activations division profitable in INDIA

Responsible for Business Development at Linevents, a Marketing Services vertical of

LOWE Lintas India Ltd.,

Service prospective clients with creative solutions for Events and Brand Activation,

Conceptualize Intellectual Property event ideas and market them,

Events services offered to retained clients:

- Product Launch,

- Multi-City Brand Activation,

- Exposition,

- Annual Conference,

- Press Conference,

- Store Openings.

Create communication collaterals for Events and Brand Activation projects in hand,

Client list:

- Hindustan Unilever Limited – Clinic All Clear re-launch,

- Maruti Suzuki India Limited – Auto Expo Pavilion Design

- Bajaj Auto Limited – Discover 125cc re-launch,

- Tata Global Beverages Ltd – Brand Activation across 25 cities,

- Idea Cellular – IPL 2 In Stadia branding and promotions,

- Bharat Petroleum – Annual Conference in Goa

G.B.M.T Structural Steel Manufacturing Industries L.L.C., (Dec’2013 – Till Date)

Job Title: Head – Divisional Manager

Responsibilities – Manage Reinforced Steel Cut & Bend operations in Dubai

60 human resources across Sales, Detailing & Production departments reporting

Inventory Management – Turkey, Qatar & Emirates origin

Site Co-ordination with Project Manager & Site Engineers

Project Planning with Detailing Engineers

Production Planning with Plant Manager

Sales turnover of 36,000 Metric Tons P.A

Revenue Turnover of $32 Million P.A

EDUCATIONAL QUALIFICATION

Secondary and Higher Secondary Education (10 years course): 58%, 1989.

Secondary and Higher Secondary Education (10 + 2 Pattern): 62%, 1991.

Three Year Integrated Degree Course – Bachelor of Commerce: 64%, 1994.