MAZEROLLESCharles-Louis29rueJouffroyd’Abbans75017Paris(FRANCE) Mobile:(+33)6.50.90.67.13

Birth:06-07-1983inMoulins(France)Nationality:French

Mail:cmazerolles@gmail.comTwitter:@charliban

COMPANYROLE:

INTERNATIONALCOORDINATORFORLIFESTYLECOMMUNICATIONPROJECTS

Creatingadded-valueforbrands(digitalcommunicationprojects+insightmarketanalysis)Coordination,Training&ManagementofInternationalTeams

UPTODAYSECTORS PERSONALSKILLSFood&Beverageindustry(Ferrero,Nestle,Kraft,etc.)

Wineindustry(France,Italy,US,Lebanon)Automotive(VolkswagenGroup)

Health&BeautyIndustry(GSK,Loacker,etc.)

Developer:IseethepotentialinothersandeagertodevelopthemEmpathy:Icansensetheemotionsofthosearoundme

Restorative:IlovetosolveproblemsAdaptability:Idon’tseethefutureasafixeddestination

Connectedness:IknowthatweareallconnectedLANGUAGES EDUCATIONFRENCHENGLISHGERMANITALIAN

MasterofSciencesinManagement(EMLyonBusinessSchool)

Master+1(specialization)inCorporateCommunication(NeomaBusinessSchool)

PROFESSIONALEXPERIENCES

2013-todayWineCommunication

EUROPE,MIDDLEEAST,US| LEVINPARFAITSARLInternationalCoordinatorforWineCommunicationprojects>WINESOFSICILY(Italy+USA):CommunicationcoordinatorofthenewSiciliaDOCcampaignintheUSbetweenSicilianwineproducers(Donnafugata,Planeta,Tasca,Mezzacorona,etc.),UniversalMcCannGroup(talktocurrent.com)andWineSpectatorMagazine.2015RESULTS:216Mediaplacementstotalling154Mimpressionstodate(equivalentto$2.6Minadvalue),46KfansonFacebookfora2.8Mtotalimpressions,7.6KfollowersonTwitterfora2.9Mtotalimpressions.CHATEAUKEFRAYA(Lebanon+International):creatinganddevelopingtheSocialMediastrategyofthewineryinLebanon/abroad,andparticipatingtoInternationalWineExhibitions(Prowein,Vinexpo).2015RESULTS:from3Kto60KfansontheFacebookpagein1year,fora2.4Mtotalimpressions,equivalentto$230Kinadvalue).>LESCRUSDULIBAN(France):creatinganddevelopingaCommunicationprojecttopromoteLebanesewinesinParisandFrance(Logo,BrandIdentity,PR,Presstastings,SocialMedia,Positioning,Image,Exhibitions,NewBusiness).RESULTS:€40Kearnedmediavalueyearlyforaclientbudgetof€20K(ROI:+100%).>LEVINPARFAITblog(Mediterranean):co-founderofthisblogfocusedonthewinevalue-creationintheMediterraneanarea(tastings,presstripsandreleases,articles).RESULTS:3KfansonFacebook,4KfollowersonTwitterand1KonInstagram.>SOWINEagency(France):FrenchWineagency,Ihaveprovidedstrategicdigitalconsultanciesforsomeoftheirmainclients:InterRhône(videoproduction),ChâteauMarquisd’Alesme&QuintadoNoval(Socialcontent),etc.>ADPRESSagency(Italy):Italianbelow-the-lineagency,IhavemanagedasAccountExecutiveeditorialprintedandeventprojectswithinthecarindustry(VolkswagenGroupItalia,Scania,Hyundai),thepharmaceuticalindustry(LoackerRemedia),theFoodindustry(EuroChef)andtheInsurance&Bankingsector(Mapfre).

2011–2013InternationalCommunication

Paris,FRANCE|BETC(HavasWorldwideGroup)Coordinator&AccountExecutiveforFERRERO,Europeandivision(AreaLatini)>MISSION:CoordinatingroleinsideoftheagencynetworktoimplementthenewmethodIMC(IntegratingMarketingCommunication)forallFerrerobrandsin"AreaLatini"(France,Italy,Spain,Portugal,Benelux,Greece,Turkey).AccountExecutivefortheKinderBuenobrand(Digital,TV,Radio&PrintAdvertisingprojects)inAreaLatini.>RESULTS:switchin2yearsoftheEuropeandigitaladvertisingbudgetfrom20%to50%ofthewholebudgetfortheKinderBuenobrand.TheFerrerogroupregisteredaconsolidatedturnoverup5%inFranceonthe2012/2013period.

2009–2010StrategicCommunication

Paris,FRANCE|OGILVY&MATHER(WPPGroup)JuniorStrategicPlannerContributedtothemarketanalysisfortheNESTLECommunicationWorldwideNutritionalProgramaimingtodevelop"Health&Nutrition&Wellness"projects:-NNI:whichmommy/babyrelationshipthankstonewtechnologies?-PortionGuidance:howtorationalizeportionsoffoodinapositiveway?-NurtureFood:howtolegitimizeagainthepackagedfoodversusthenaturaltrend?-PPP's:canwelearnfromemergingcountriesonnutritionalmatters?-FoodInnovation:Howtorestoreadynamicpowertocreativity?-Maggi:howtomaketheperceptionofthefifthtasteUmamimorenatural?Marketstudies,trendandinsightresearches,focusgroupsforstrategicbriefs:>UNILEVERGROUP(Amora-Hellmann's):howtorevitalizebrandsofcondiments?>KRAFTGROUP(Milka):whatarethechocolatetrendsfor2010?>MATTEL:Howtoadapttheimageofafamilygameforyoungadults?>KLORANE:howtocreateaspecificandauthenticbrandplatform?>GSK(Synthol):howsuccessfularerangeextensionswitha"multi-use"identity?>VODAFONE(SFR):howtomaketheBrand'sbestselfontheReunionIsland?>CAISSED'EPARGNEBANK:Howtorestoreconfidenceinthecustomerrelationship?>OGILVYEARTH:monitoredsustainableissuesintheFoodindustry.>BORNHIVFREE:efficientcrowdfundingcampaigntopromotePMTCT?

2008–2009Purchasinganalysis

Verona,ITALY|VOLKSWAGENGROUPITALIARSOProjectLeaderforNorthernAfrica>MISSION:analysisofthepotentialeconomicdevelopmentinNorthAfricaandFranceintheautomotivesector,andmeasureofthecompetitivenessoftheirsupplierstomeettheproductivitychallengesoftheVolkswagenGroupinEurope.>RESULTS:endof2009,thecountriesofNorthAfricahavebeenintegratedintotheglobalpurchasingstrategyoftheVWgroup.TheyarenowpartoftheCCC("costcompetitivecountries"),alongsideChina,IndiaandBrazil.

2007,6monthsEnvironmentalMarketing

Limoges,FRANCE|LEGRANDGROUPJuniorProjectManager(internship)>MISSION:throughtheimplementationoftheEuropeanDirectiveonWEEEforendinglifeindustrialequipment,whichisthepotentialofcreatingacommercialandmarketingofferthatpromotethiswastecollection?>RESULTS:endof2007,myteamhasagreedwithcompetitorsofLegrand(SchneiderElectric),nationaldistributors(Rexel)andtradeunions(DOMERGIE)topromoteacommonsolutiontoorganizeefficientlythecollection.

2006,6monthsLogisticAnalysis

Beirut,LEBANON|AIRLIQUIDEJuniorProjectAnalystforStock&Logistic(internship)>MISSION:optimizinginventorymanagementandbusinessdevelopmentwithemployeestoanswertheplanofreducingthestockby50%.>RESULTS:organizedafinalworkshoptotrainthewholeteam(50people)tomanagethestockandsettoeachofthempersonalreductiontargets.

2004,6monthsPurchasingAnalysis

Wolfsburg,GERMANY|VOLKSWAGENAGPurchaseEventAnalystforInternationalMotorShows(internship)>MISSION:creatinganinternationalpricecomparison-modelwecouldintegratetothenegotiationprocessofthepurchasingdepartmentdedicatedtoInternationalMotorShows.>RESULTS:modelvalidatedformainInternationalMotorShows(Tokyo,Paris,Detroit).

EDUCATION2014CESACOMSchoolParis

Jury–YearlyCommunicationCompetitionEvaluatedandadvisedtheworkofeightstudentgroupspreparingtheirspeechforthefinalcompetition.Lastspeech:poolof5wineproducers’digitalpromotion

2011–todayReimsManagementSchool

VisitingProfessor–MasterBusinessManagementProfessionallecturesintheMasterofCommunication.Lastlecture:Howtoimprovecommunicationbetweenallstakeholdersofanadvertisingproject?

2011-todayUniversityofVerona

VisitingProfessor–FacoltàdiEconomia(Prof.D.Secondulfo)ProfessionallecturesintheMasterofMarketing&Communication,duringthe“sociologyofconsumption”lesson.Lastlecture:evolutionofCommunicationinthelast2centuries.

2009–2011NeomaBusinessSchoolTop-rankedbusinessschool

Master+1inCorporateCommunication(n°1inthe2010SMBGclassification)MajorinStrategicFoodCommunication.Thesis:HowCommunicationcouldhelptheFoodindustrytoanswerthecurrentGlocalchallenge?

2003–2008EMLYONBusinessSchoolTop-rankedbusinessschool

MasterofSciencesinManagement(MSc)MajorsinProjectManagement&IndustrialMarketingStudentExchangeinEngineeringProgram-EcoleCentraledeLyon(Diplômed’EtudeSupérieured’Option),MajorsinEnergy&SupportforDecision

2001–2003LycéeHenriIV,Paris

Preparationofacompetitiveexamtoentertopbusinessschools(equivalenttoatwo-yearundergraduatedegree)2003examresult:4°from1500candidatestoenterEMLyonBusinessSchool.

2001LycéeMarcelinBerthelot

BaccalauréatinEconomics(equivalenttoBritishA-level)Majorineconomy(excellentrating:16/20)

LANGUAGES&OTHERSKILLS

French MothertongueEnglish Fluent(secondforeignlanguageatschool,TOEIC:800,2monthsintheUS)Italian Fluent(Italianclients,2yearsinItaly,ItalianlessonsinVerona,Italianwife)German Operational(firstforeignlanguageatschool,7monthsinGermany) Digitalexpertises GoogleAnalytics-GooglePartners’certification:Fundamentalsexampassed(91%)

Offices:Microsoftoffice,iWorkWeb:iWeb,html,Wordpress,Squarespace,managingSocialMediaforbrandsImageediting:Photoshop,Indesign–videoediting:Finalcut

VOLUNTEERINGEXPERIENCES

2009,3monthsTourismManagement

Garda,ITALY|GRUPPOCHINCHERINIInchargeofthereceptionandmanagementoftheclientsoftheMarcoPoloHotel-Tasks:reception,booking,accountability,callcenter,collection,problemssolving-MarcoPoloHotel:upto300clientsfromEurope,NorthernAmericaandAustralia

2005,1yearStudentOrganization

Lyon,FRANCE|EMLYON(BusinessSchool)MemberoftheTeamorganizingpartiesandeventsfor1,500students-CreatedandorganizedtheanimationoftheGalaEvening(budget:100,000€)-Inchargeoftheconceptionandlaunchofaprintedguideaboutexpatriation(3000copiespublished,budget:15,000€)

2004,2monthsCultureManagement

Bietigheim,GERMANY|HornmoldhausMuseumActedasaguideforscholargroupsandhelpedtoplananewexhibition

2003,2monthsInternationalProject

Beirut,LEBANON|LEBANESESCOUTSOrganizedandanimatedacampfor80childreninthesuburbofBeirut

ADDITIONALINTERESTS

Video:clipsinspiredbyamusiccompositionorageographicareayoucanseeon:http://vimeo.com/user1945057Fotography:participationindifferentphotographycompetitions:http://www.flickr.com/charlibanStayingpowerSports:Cycling(«Izoard»-2004,«Tourmalet»-2006,«Ventoux»-2007,«MonteBaldo»-2008),Half-Marathon(1h50aMilano,2009),Marathon(3h55aLione,2004),RaidHannibal(XIIIin2004,IXin2007)

REFERENCES

EmmanuelleDeMontessonProvidence–HavasGroup,GlobalClientDirectorE-Mail:emmanuelle.de-montesson@providence-hi.comDirectline:+33-6-24123363

StefanHoeltgeVolkswagenGroup,purchasingteamof«up!»projectE-Mail:stefan.hoeltge@volkswagengroup.itDirectline:+49.5361-920275

PaulineDesforgesOgilvy&Mather,GlobalStrategicPlannerE-Mail:pauline.desforges@ogilvy.comDirectline:+33-1-5323325

FouadHaddadAirLiquideMiddleEast&NorthAfrica,RegionalDirectorE-Mail:fouad.haddad@airliquide.comDirectline:+971.503978619