Marsha Harrison mharrison2615@yahoo.com

(510) 289-9358

PROFILE Well-rounded proficient and pro-active marketing professional with proven ability in brand and project management, program and event planning, digital campaign design and content writing. Excellent strategist for B2B/B2C marketing, public relations, sales and marketing opportunities, and program and budget development. An effective creative marketing and solution driven thinker with exceptional customer service, communication, and interpersonal skills. Core strengths include managing multiple accounts, consumer messaging, developing programs and best practices, social media content, sponsorship administration, contract negotiations, with strong implementation and execution.

QUALIFICATIONS SUMMARY • Coordinated ASSC with US Coast Guard for

Cutter Commissioning with Michelle Obama • Negotiated and executed sponsorships with

Golden State Warriors, SJ Earthquakes, SF Giants KNBR TLC Program

• Managed branding campaigns for Alameda County Health Services EMT Program

• Website content and UX experience • Created and managed digital campaigns • Developed advertising campaigns for over 750

Benjamin Moore’s western regional retailers • Administered budgets from $10K to $3.4M • Managed rebranding of ASSC with 70+ retailers • Media buy and advertising coordination experience

PROFESSIONAL EXPERIENCE Innodisk 5/2015 to Present U.S. Marketing Specialist • Responsible for all marketing needs for Innodisk within the US for all accounts • Manage and maintain trade show and events inventory, onsite needs, vendors, and budgets • Coordinate, deploy and execute all marketing promotions, campaigns and events for the U. S. • Create and support the deployment of social marketing needs for all channels • Support and generate brand awareness, marketing plans and campaigns for U. S. • Acting liaison between U.S. offices and Taiwan Marketing Department • Develops, maintains, and coordinates community efforts for corporate offices and U.S. Benjamin Moore & Co. 12/2013 to 2015 Western Regional Marketing Specialist • Responsible for all marketing needs for Benjamin Moore & Co. for 750 Western Regional retailers • Managed and maintained retailer coop budgets • Coordinated, deployed and executed all marketing promotions, campaigns and events for the region • Created and deployed retailer marketing needs including Group Marketing Program valued $380K • Supported and generated brand awareness, social media and marketing plans and campaigns for retailers • Acting liaison between retailer and corporate offices • Developed, maintained, and coordinated community efforts for corporate offices and retailers • Negotiated sports sponsorships, media buys, vendor contracts, and trade agreements within the region • Sports marketing sponsorships include: Golden State Warriors, San Jose Earthquakes, San Francisco Giants, and

Generating the “Official Paint” contracts worth $1.2M; Sponsorships worth $700K Consultant - Sales & Marketing Contracted Management 4/2010 to 10/2013 sopHistry Custom Skin Care – Marketing Consultant • Developed and integrated strategic social media and event marketing to promote the re-branding and services • Provided content for website, social media, and interactive user experience

• Developed and managed events and campaigns for sponsorships including “Head-To-Toe” benefit/fundraiser

Alameda County Health Services - Emergency Medical Service Corps • Rebranded all marketing strategies, campaigns, and initiative online, print, outreach events • Developed all creative web and printed content and written content for consistent branding and user experience • Developed best practices and training program for self-management of CRM website & social media City of Concord – Economic Development Division • Developed and integrated strategic social media marketing to promote the City of Concord as a destination • Provided content for website, social media, and interactive user experience for “Think Concord First” campaign • Integrated skills set with Winning Strategies to produce campaign at www.concordfirst.com

Jamestown Properties (Alameda South Shore Center (ASSC)) • Managed the rebranding of Alameda Towne Center to Alameda South Shore Center including website, social

medial, printed collateral, newsletter, and content for user experience • Implemented programs and events for the center to increase foot traffic by 236% and revenue by 148% • Liaison for center management and community government leaders, officials, and nonprofits to produce with the

Coast Guard the USCGC’s Cutter Stratton Commissioning featuring Michelle Obama • Created the 24 event concert series worth $350K and managed all RFP processes • Coordinated all marketing and integrated strategies for all 70+ merchants, T&E forecasted spend and reports • Developed 12 month program including 80 events, ad buy, commercials, and a managed budget of $680K • Produced commercials, deployed solicitation campaigns, and managed the center’s featured spot on CBS’s “Eye

On The Bay” Holiday segment Harsch Investment Properties (Alameda Towne Centre/Alameda South Shore Center (ATC/ASSC)) • Supervised Alameda Towne Center phase for the largest center sales of $800M • Coordinated all marketing outreach for merchants, community and management • Managed budget of $280K • Coordinated all media and public relations for transition sell Pico Art Exhibit, Inc. 10/2008 to 11/2009 National Account Executive • Managed and executed sales process focused on business development and account maintenance globally • Responsible for project management solutions of events, meetings, programs, tradeshow exhibits, retail, and

interiors for permanent environments Coordinate, deploy and execute all marketing promotions, campaigns and events for the region

• Developed and implemented strategic sales plan to achieve sales goals • Managed national accounts ranging $5K - $850K ADDITIONAL PROFESSIONAL INFORMATION • Alameda & Pleasanton Pediatric Dentistry, CW Building Maintenance, Dr. Kao Pediatric Dentistry, Sacred Crowns,

Carolyn Russell & Associates, Dynatex, Omega Pacific & Electric Company - Marketing Contractor – 2012 to 2014 • Oakwood Worldwide, National Account Executive – 2004 to 2006 • GES Exposition Services, National Account Manager – 1998 to 2004 • Marriott Worldwide, Area Field Sales Manager – 1990 to 1998 (“Sales Manager of the Year”) EDUCATION & PERSONAL DEVELOPMENT University of Oklahoma, Norman OK BA in Theater Performance; Minor in Dance and Voice - Emphasis in Musical Theater Achievements: Yvonne Choteau Dance Performance Award/Van Heflin Acting Performance Award

Marriott Training-Classes/Seminars: Large Account Management, Miller-Heiman Strategic Selling, EDGE

Management Training, Conceptual Selling, Strategic Account Management, Personnel Management, Guerrilla Selling Series, Catering Sales Management, Management & Supervisor Concepts Program, Yield Management Programming, Sales Force Automation, Foundations of Leadership, and Covey Training

GES Exposition Services Training-Classes/Seminars: Acclivus, QAT, Account Presentation, Contracts & Negotiation, and Exhibitor Services

TECHNICAL SKILLS OS: Microsoft Windows XP Professional, Macintosh 10.6 CRM Software: Sales Force Automation, Yield Management Graphics Applications: Adobe Photoshop, Adobe Acrobat/Distiller, Adobe InDesign Other Skills: Content writing, blogging, website content includes- www.cwmaintenance.com,

www.nurseschildrenfoundationinc.org, www.drjueikaomd.com, and www.southshorecenter.com Social Media: Facebook, Twitter, Pinterest, LinkedIn - www.linkedin.com/in/harrisonmarsha/ AFFILIATIONS Building Diversity In Science – VP of Board The Charles Reid Foundation – Board Member GMIC Northern CA Chapter Member Nurse’s Children Foundation – Marketing Advisory Alameda County Healthcare Pipeline Partnership – BDIS Representative Member