8/7/2019 Resume - Jamie Parfitt

http://slidepdf.com/reader/full/resume-jamie-parfitt 1/2

 

I am a resourceful, ambitious, creative, and passionate strategic planner with a high-level work ethic. Although I now

call Australia home, I have previously lived in the UK, Channel Islands, India, Malaysia and the USA, and always bring an

international perspective to the work I produce. I have also authored a published book, ‘The Multidimensional Agency’ .

EXPERIENCE

Planner, AJF Partnership, Sydney, Australia August, 2012 – Present 

•  Collaborate with the Head of Strategy and Managing Director of this independent creative agency to develop

and implement brand and communication strategies for clients, as well as numerous new business pitches 

Key Client: News Corp Australia

•  Played a major role in the strategic development and launch of news+, the company’s new ‘metered model’

digital product; collaborated on the brand and product strategy/vision, user experience, and launch

communication strategy that helped the client successfully reach 100,000+ subscribers in the first three

months•  Assisted in the development of the ‘We’re For’ brand campaign across all metropolitan mastheads (inc. The

Daily Telegraph, Herald Sun, Courier Mail), that won the PANPA Brand Campaign Award 2013

•  Collaborated in the strategic development of several major retail initiatives that profitably increased

newspaper sales volume across all metropolitan mastheads

Key Client: Ergon Energy

•  Developed an ‘owned’ and ‘earned’ media strategy that will maximise communication impact with minimal

investment for this Government-owned corporation; assembled and ran an half-day workshop with the client,

culminating in this strategy now being used to fuel a new summer campaign  •  Assisting in the development of a brand transition strategy to help the company successfully navigate the

possibility of a Government-mandated demerger of its retail and distribution businesses  Key Client: Campari – Wild Turkey Bourbon

•  Assisted in the strategic development of Wild Turkey’s successful ‘Bird Up’ campaign

•  Collaborating on the brand and product strategy for a limited-budget new product launch

Key Client: McLaren Vale Beer Company

•  Developed a high-impact/low-budget brand and communication strategy for Dr Pilkington, MVBC’s craft cider 

brand, that is currently in creative development

Strategy Intern, Avrett Free Ginsberg, New York City, USA September, 2011 – December, 2011

•  Interned full-time in the Strategic Planning department of this mid-sized Interpublic Group agency, assisting on

strategic tasks for clients and supporting projects to strengthen the agency’s core strategic methodology  

Key Client: Neuro Drinks•  Developed and presented to clients a comprehensive category analysis of the functional beverage market

•  Researched and presented to creative team, a POS and consumer insight deck to assist in creative

development

Key Client: Nestlé Purina

•  Assisted in preparing for, conducting, and analyzing the results of a client-agency brand purpose workshop at

Nestlé Purina’s headquarters in St. Louis, Missouri

Intern, Smart (now McCann), Gold Coast, Australia January, 2011 – April, 2011

•  Interned part-time in the local office of this national agency, reporting directly to the Managing Director  

Key Client: Fiji Hideaway Resort & Spa

•  Developed and initiated the social media and online reputation management strategy for this Fijian hotel  

•  Managed the resort’s Facebook page, increasing page likes by 200% and post views by 1100%

LinkedIn Profile: JAMIE PARFITT 

+61 468 396 472

bit.ly/jamieparfitt jamie@jamieparfitt.com

8/7/2019 Resume - Jamie Parfitt

http://slidepdf.com/reader/full/resume-jamie-parfitt 2/2

 

EDUCATION

Master of Communication (Advertising), Bond University, Queensland, Australia June, 2012 

Valedictorian, GPA: 3.6/4.0

Graduate Achievement Award (Postgraduate) for the School of Communication and Media

Vice Chancellor’s List for Academic Excellence in 3 out of 4 academic semesters

5 First in Class Awards

Bachelor of Multimedia Design (Advertising), Bond University, Queensland, Australia October, 2010 

GPA: 3.0/4.0

Dean’s List for Academic Excellence in 3 out of 6 semesters

6 First in Class Awards

PUBLICATIONS

‘The Multidimensional Agency: How Marketing 3.0 is Changing the Face of the Advertising Industry’

•  ISBN 978-0-646-58182-8

•  Published in July 2012

•  In The Multidimensional Agency  I provide an overview of the latest trends in marketing and advertising, and

establish guidelines for how the advertising industry can adapt its practices to meet the changing landscapes of 

 technology, media and society at large

PROFESSIONAL STRENGTHS

•  Creative thinker and ‘dot-connector’, strong in logical reasoning - pragmatic and resourceful

• Always keen to challenge the status-quo and step ‘outside of the box’

•  Excellent aptitude for researching and developing comprehensive brand and communication strategies

•  Experienced in delivering quality presentations to corporates, with successful pitches and proposals

•  Hours of productive teamwork and successful leadership of group projects

SKILLS

•  Proficient in the use of both Mac and PC, iWork and Microsoft Office

•   Working knowledge of Adobe Creative Suite - Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro

•  Professional web design experience utilizing HTML, CSS, JQuery, PHP and WordPress

PERSONAL INTERESTS 

•  Eternally curious – fascinated by the little things in life that so often go unnoticed•  Compulsive traveller and global explorer – having travelled extensively across North America, Europe, Asia

and Australasia

•  Avid reader of non-fiction business, communications and media books, reports and articles

REFEREES 

•  Available upon request

!

LinkedIn Profile: JAMIE PARFITT 

+61 468 396 472

bit.ly/jamieparfitt   jamie@jamieparfitt.com