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FRANCES SALICHS M. 787-948-2518 ∣ fsalichs@gmail.com

Miami, Florida QUALIFICATIONS SUMMARY

Professional with experience in Translations, Public Relations, Journalism, and Television

English to Spanish and Spanish to English professional translations

Drafting and editing of speeches, key messages, and interview Q&As

Development of news pitches and creation of appropriate media material (i.e. relevant stories, educational articles, editorial content, audio news releases, scripts, etc.)

Copywriting, development and production supervision of promotional materials (i.e. brochures, flyers, newsletters, TV integrations)

Advanced reporting and media relations

Strategic plans development and event planning/coordination, execution, and supervision

Budget allocation for projects and clients’ yearly programs EXPERIENCE

The Kabbalah Centre – Lead Teacher Assistant & Communications Support 2012-present Miami, Florida

Responsible for managing the Lead Teacher’s personal and professional calendars.

In charge of the production of newsletters to send out to the student community; includes drafting content and composition of the Lead Teacher’s key messages.

Creation of press releases and translation of educational and informative materials, such as booklets and flyers.

Planning, coordination, and supervision of special events outside of The Centre.

Support for classes in and outside of the Centre; includes revision and collection of materials, set up and tear down at venues.

C-Com Group, Inc. – Account Manager 2012 Miami, Florida Public Relations

Supported the Neutrogena/Johnson & Johnson account in the U.S. Hispanic market, serving the Acne, Cleansing, Cosmetics, Facial Moisturizers, Naturals, and Sun categories of products.

Responsibilities included the development of strategic plans, as well as the development, editing, and translation of press releases, media pitches and blurbs, scripts, Q&As, audio news releases, and media tour messages for key opinion leaders. Was also in charge of preparing extensive media coverage reports and media placements reports for the brand teams and of managing/administrating multiple/simultaneous ongoing efforts and initiatives, among other tasks.

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FRANCES SALICHS M. 787-948-2518 ∣ fsalichs@gmail.com

Miami, Florida EXPERIENCE (cont.)

Eje/DDB Latina Puerto Rico – Freelance 2010-2011 San Juan, Puerto Rico Public Relations / Media Relations

As freelance account supervisor, supported several Johnson & Johnson’s accounts, such as Neutrogena, Listerine, Johnson’s Baby, Clean & Clear, and Splenda; also provided support for Subway and Editorial Norma.

Also, supported accounts for clients such as Bancoop, El Yunque, Cooperativa de Seguros Múltiples, Humana, Oficina de Administración de Tribunales, Real Legacy Assurance, and UPS, and was in charge of the Suzuki and Burt’s Bees accounts. Generated yearly media hits worth approximately $200,000 in publicity value for an individual account.

Responsibilities included developing strategic plans, writing and executing new-project proposals / recommendations, allocating and tracking client budgets, drafting and editing written materials, translating diverse documents, pitching product and project press releases and editorial pieces to diverse media outlets, event planning and execution, and managing/administrating multiple/simultaneous ongoing projects.

Additionally, did translations, proofreading, and editing of multiple materials. Translations Services - Freelance 2009-2010 San Juan, Puerto Rico English to Spanish & Spanish to English Translations

As a freelance translator, offered high-quality translations, proofreading, and editing services for several clients, specifically in the marketing, advertising, public relations, theology, healthcare, journalism, and automotive fields.

Provided pro-bono services to The Kabbalah Centre (Los Angeles, CA), for its official webpage. Auto Translations (San Juan, PR) was also among main clients; services included translation of guides and scripts related to Sales Consultants and Sales and Marketing Managers trainings from the Latin America auto industry.

Fleishman Hillard – Account Supervisor 2005-2009 San Juan, Puerto Rico Public Relations / Media Relations

Supported the healthcare and consumer market practices for clients such as Welch’s and Starbucks Coffee. Also served several Procter & Gamble brands, including Pantene Pro-V, Oral-B, Crest, Duracell, and P&G’s corporate community relations program, Fondo P&G, among others.

Responsibilities included leading team brainstorms, developing client plans, writing and executing new-project proposals/recommendations, assigning and tracking client budgets, drafting and editing written materials, translating diverse documents, pitching product and project press releases and editorial pieces to diverse media outlets, event planning and execution, and managing/administrating multiple/simultaneous ongoing projects.

Additionally, did translations, proofreading, and editing of multiple materials.

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FRANCES SALICHS M. 787-948-2518 ∣ fsalichs@gmail.com

Miami, Florida EXPERIENCE (cont.)

El Nuevo Día – Reporter 2004-2005 San Juan, Puerto Rico Journalism Wrote articles on art, culture, music, and traveling affairs for Por Dentro and De Viaje special interest sections from the Island’s leading national newspaper. SKILLS

Fully bilingual: fluent speech and writing in both Spanish and English; understanding of French Strong translating, investigative, reporting, writing, and editing/proofreading skills (in both

English and Spanish) Computer literate; full dominion of Word, Power Point and Excel programs Team oriented, enthusiastic, proactive, excellent interpersonal and communication skills Understanding of budgeting/financial management High-level organizational and planning abilities; efficient time management Ability to work well under pressure and multitask Keen eye for details

CERTIFICATIONS

Professional Public Relations License # R-685 Puerto Rico State Department EDUCATION

Universidad del Sagrado Corazón 2005 San Juan, Puerto Rico Workshop: Formatos de Guión para Televisión Florida International University 2003-2004 Miami, Florida Master of Science & Mass Communication Spanish-Language Journalism with Emphasis in Investigative Reporting Secretary of the National Association of Hispanic Students of Journalism (NAHSJ) Awarded: Latin American Caribbean Center scholarship by El Nuevo Día, Inc. Two graduate scholarships from the School of Journalism & Mass Communication of FIU

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FRANCES SALICHS M. 787-948-2518 ∣ fsalichs@gmail.com

Miami, Florida EDUCATION (cont.)

Universidad de Puerto Rico, Río Piedras Campus 1996-2003 San Juan, Puerto Rico Bachelor of Arts Major in Drama Magna Cum Laude Academia María Reina 1990-1996 San Juan, Puerto Rico High School Diploma