Resume - Brandon Rowe - Radio Resume

7/30/2019 Resume - Brandon Rowe - Radio Resume

http://slidepdf.com/reader/full/resume-brandon-rowe-radio-resume 1/4

02/2007 – 02/2009 / XM Satellite Radio

04/2002 – 05/2013 / Saga Communications Milwaukee06/1996 – 01/2002 / Clear Channel Communications Milwaukee

04/1993 – 06/1996 / All Pro Broadcasting Milwaukee

PROGRAMMING EXPERIENCE ENERGY 106.9 / MILWAUKEE, WI - (Aug 2012 – May 2013)

HITS 99.7 / CHAMPAIGN, IL - (May 2012 – May 2013)

HITS 99.9 / DES MOINES, IA - (Oct 2011 – May 2013)

103.7 WDBR / SPRINGFIELD, IL - (May 2010 – Mar 2012)

106.9 NOW FM / MILWAUKEE, WI - (Apr 2010 – May 2010)

XM SATELLITE / MILWAUKEE, WI - (Feb 2007 – Feb 2009)

BRANDON ROWE - 2330 N. 101st Street - Wauwatosa, Wisconsin 53226

414 . 788 . 8687 BRANDONMKE@GMA I L . COM

Confident, dedicated leader with career-long record of promotion, staff satisfaction, team-

building, and strategic insight, poised for next-level success in a Programming role.

SUMMARY

“ I can assure you

Brand Creator / Brand Manager / Program Director / Music Director / 7p-12a Host

Brand Creator / Brand Manager / Program Director / Music Director / Consultant

Brand Creator / Brand Manager / Program Director / Music Director / Consultant

Programming Consultant

Brand Creator / Brand Manager / Program Director / Music Director

Show Producer / Local Studio Engineer / Remote City Engineer



BRANDON ROWE – PAGE TWO [email protected] 414‐788‐8687

99.1 KGGI / RIVERSIDE, CA - (July 1995)

V100.7 / MILWAUKEE, WI - (June 1995 – January 2002)

HOT102 / MILWAUKEE, WI - (April 1993 – June 1995)

EXPERIENCE MILWAUKEE RADIO GROUP / MILWAUKEE, WI – (Apr 2002 – May 2013)

Progressively promoted based on leadership results, earning accolades for success. Being versatile, dependable, and

delivering significant productivity and efficiency. The MRG is home to 5 radio properties. Years

Property

Responsibility

2012–2013 ENERGY 106.9 Program Director / Brand Manager Milwaukee, WI

2012–2013 HITS 99.7 Program Director / Brand Manager Champaign IL

2011–2013 HITS 99.9 Program Director / Brand Manager Des Moines, IA

2010–2013 MRG Director Of Information Technology Milwaukee, WI

2010–2013 SAGA Automation Project Manager All Saga Markets

2010–2012 103.7 WDBR Programming Consultant Springfield, IL

2010–2010 106.9 NOW FM Program Director / Brand Manager Milwaukee, WI

2009– Award MRG Top Producer Of The Year Milwaukee, WI

2008– Award MRG Roz Award Runner Up Milwaukee, WI

2007–2010 Smooth Jazz 106.9 Promotions/Marketing Director Milwaukee, WI

2006– Award MRG Employee Of The Year Milwaukee, WI2005–2013 MRG Studio and Automation Information

Technology Director

Milwaukee, WI

2005–2006 MRG Interim Chief Operator Milwaukee, WI

2005–2011 MRG Remote Broadcast Specialist Milwaukee, WI

2005–2013 WKLH AM Drive On Air Personality Milwaukee, WI

2005–2013 WKLH AM Drive Backup Producer Milwaukee, WI

2002–2011 MRG Production / Imaging Assistant Milwaukee, WI

2002–2010 MRG Assistant to the Director of IT & Director

of Engineering

Milwaukee, WI

2002–2010 WJMR Programming Assistant Milwaukee, WI

2002–2010 WJMR On Air Personality – Overnights / Swing Milwaukee, WI

Programming Intern

On-Air Host (AM Drive/PM Drive/Mid-Days/Nights/Weekends) / Programming Assistant

Programming Intern / PM Drive & Night Show Producer



BRANDON ROWE – PAGE THREE [email protected] 414‐788‐8687

ACCOMPLISHMENTS

Slogan Created the Saga CHR Attitude Slogan – “Shut Up And Play The Hits”

Social Media Both Facebook and Twitter @ approximately 8k followers in less than 9 months on

ENERGY 106.9

Text Club More than 9k opt-in members in less than 9 months on ENERGY 106.9

Gown Town ENERGY 106.9 received almost 400 gowns in 6 hours. The gowns were donated to

local high school students who could not afford them. Phenomenal community oriented

branding/imaging and allowed sales to secure a huge new client.

High School

Takeover

Promotion

8 weeks/8 winners. High Schools competed to be guest night show hosts. Thousands

of entries. Phenomenal community oriented branding/imaging and allowed sales to

secure a huge new client.

7 Days Of Haze 7 days/7 different bars. Listeners were lined up out the door to party with Energy.Establishment owners were beyond happy. Phenomenal community oriented

branding/imaging and allowed sales to secure several huge new clients.

Justin Bieber

meets with cancer-

stricken fan, 4

“Brandon Rowe, brand manager for WNRG-FM (106.9), found out about the campaign

and instead of using meet-and-greet passes the station had received from Bieber's label

for promotional giveaways, the station decided to donate them to the Rosers.”

http://www.jsonline.com/entertainment/musicandnightlife/justin‐bieber‐meets‐with‐

cancerstricken‐fan‐4‐lu7a48d‐175168201.html

Ratings Success Strategic counterprogramming designed to erode two well established brands in the

market while simultaneously creating a third CHR brand in Milwaukee. (*This information

was obtained after my employment with Saga Communications. During my employment with Saga

Communications ratings data was not available as Saga does not subscribe to Arbitron)

WXSS WRNW

SEP 2012 Cume 523300 425500

APR 2013 Cume 407200 363900

SEP 2012 Share 6+ 6.5 4.1

APR 2013 Share 6+ 4.9 3.5

Doubled 6+ Share and Cume on WNRG in 7 months.

Tripled P18-34 Share and Cume on WNRG in 7 months.

Quadrupled F18-34 Share and Cume on WNRG in 7 months.



BRANDON ROWE – PAGE FOUR [email protected] 414‐788‐8687

Programming Planned and oversaw the on‐air experience of CHR Brands, including tone, programming, production, sound &

theme, website, online presence, and social media.

Day‐to‐day music programming issues including song selection and categorization, library size, rotation rules and

implementation of audience research.

Mastery of

music

scheduling

and

playback

software.

Determined songs and identified hooks for music research studies.

Experience analyzing ratings data and then making business decisions based on the analysis.

Extensive knowledge of Arbitron PPM and Diary data analysis.

Strong track record in developing creative and breakthrough programming.

Managed, coached and developed On‐Air Hosts and Production staff to create entertaining non‐musical content

that appealed to the target audience including production elements, features, specials, interviews, and other

information and entertainment.

Ability to provide honest coaching and adjust communications style based on audience needs; Strong interpersonal

skills. Comfortable working with talent, artists and high profile individuals.

Worked with sales team to ensure appropriate programming fit for the client, station, and audience.

Ability to

think

both

tactically

and

strategically.

Prepared and managed Programming Department budgets on a yearly, quarterly, and monthly basis.

Solid production skills with a strong working knowledge of audio equipment necessary for on‐air and production

execution.

Promotions/Marketing Oversaw the promotion and execution of all marketing, promotions, events, as well as managed and approved

advertising design/creative and external marketing campaigns/efforts and brand/image campaigns/efforts to

increase awareness, listenership.

Introduced contests and promotions and ensured proper execution.

Managed station website through creation and addition of original web content multiple times daily.

Implementing content

and

development

of

station’s

website,

social

media

activities,

and

online

presence

to

deepen

listener relationships (Facebook, Twitter, Instagram, etc.).

Flexible, creative, and innovative in using technology to deepen listener relationships.

Excellent at promoting the station and the company positively on and off the air to maximize the growth of

listeners.

Management Strong relationships within broadcast and music industries.

Strong relationships and connections within the Milwaukee Metro area. (Bars/Clubs, Music Venues, Restaurants,

and countless other categories within the 18‐34 and 25‐54 lifestyle)

Strong

interest

in

current

events

and

pop

culture.

Strong leadership and organizational skills.

Excellent time management skills, with the ability to prioritize and multi‐task, and work under shifting deadlines in a

fast paced environment.

Great communication skills, work ethic, problem solving skills, and a fast thinker.

Sound judgment and quality decision making skills.

Ability to manage and motivate staff, in addition to working well as a member of a team.

Ability to work independently and collaboratively with others.

Resume - Brandon Rowe - Radio Resume

Documents

Transcript of Resume - Brandon Rowe - Radio Resume