Resume
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KATE SHAW DIGITAL MARKETING SPECIALIST & FRONT-END WEB DEVELOPER RELEVANT EXPERIENCE Owner / Developer San Marcos Creative | October 2015 – Present Freelance web design and digital marketing for small businesses and non-profits. Digital Educator Hays-Caldwell Women’s Center | San Marcos | 2015 – Present I specialize in content marketing, utilizing a multi-pronged communication strategy to increase our reach in the community. I manage three websites, email marketing and social media messaging for the agency. This includes creating graphics, copy and video for print and online marketing campaigns. Volunteer Coordinator Hays-Caldwell Women’s Center | San Marcos | 2011 – 2015 I recruited, trained and managed volunteers and interns to support HCWC’s mission. As part of the marketing team, I gave our WordPress website a mobile theme update in 2014, assisted with email marketing and social media messaging, and designed graphics and content for print and digital media. President, Board of Directors PALS | San Marcos | 2007 – 2012 I engaged in project management, networking, website design and maintenance, e-newsletters, television commercials, billboard ads, direct mail campaigns, event planning, strategic planning, budgets, non-profit organization oversight, managing employees and volunteers, donor relations, public speaking, grant administration, press releases, marketing and graphic design. Owner / Occupational Spanish Instructor Effective Workplace Spanish | Austin and Texas | 2003 – 2008 I provided education professionals with targeted Spanish language phrases to enable them to better communicate with students and their parents, training more than 500 participants each year, in three Education Service Center regions in Texas. During that time, I was named one of the top five Command Spanish Trainers in the U.S. for two years in a row. I wrote, recorded and produced two full-length instructional audio CD’s and authored multiple training manuals for Spanish courses. SKILLS Content Skills Writing & Editing Graphic Design Photography Adobe InDesign Adobe Photoshop Adobe Premiere and iMovie Video Editing & Production Web Development Skills HTML & CSS Javascript PHP Drupal Wordpress CiviCRM Marketing Skills Email Marketing Special Events Press Releases Networking Social Media SEO & Analytics PORTFOLIO I created these sites www.SanMarcosCreative.com www.PreventALitter.com www.StopTheHurt.org EDUCATION Texas State University Bachelor of Arts in Urban & Regional Planning Masters of Arts in Spanish Language and Culture https://www.linkedin.com/in/kateshaw
Transcript of Resume
KATE SHAW DIGITAL MARKETING SPECIALIST & FRONT-END WEB DEVELOPER
RELEVANT EXPERIENCE
Owner / Developer San Marcos Creative | October 2015 – Present
Freelance web design and digital marketing for small businesses and non-profits.
Digital Educator Hays-Caldwell Women’s Center | San Marcos | 2015 – Present
I specialize in content marketing, utilizing a multi-pronged communication strategy to increase our reach in the community. I manage three websites, email marketing and social media messaging for the agency. This includes creating graphics, copy and video for print and online marketing campaigns.
Volunteer Coordinator Hays-Caldwell Women’s Center | San Marcos | 2011 – 2015
I recruited, trained and managed volunteers and interns to support HCWC’s mission. As part of the marketing team, I gave our WordPress website a mobile theme update in 2014, assisted with email marketing and social media messaging, and designed graphics and content for print and digital media.
President, Board of Directors PALS | San Marcos | 2007 – 2012
I engaged in project management, networking, website design and maintenance, e-newsletters, television commercials, billboard ads, direct mail campaigns, event planning, strategic planning, budgets, non-profit organization oversight, managing employees and volunteers, donor relations, public speaking, grant administration, press releases, marketing and graphic design.
Owner / Occupational Spanish Instructor Effective Workplace Spanish | Austin and Texas | 2003 – 2008
I provided education professionals with targeted Spanish language phrases to enable them to better communicate with students and their parents, training more than 500 participants each year, in three Education Service Center regions in Texas. During that time, I was named one of the top five Command Spanish Trainers in the U.S. for two years in a row. I wrote, recorded and produced two full-length instructional audio CD’s and authored multiple training manuals for Spanish courses.
SKILLS
Content Skills Writing & Editing Graphic Design Photography Adobe InDesign Adobe Photoshop Adobe Premiere and iMovie Video Editing & Production
Web Development Skills HTML & CSS Javascript PHP Drupal Wordpress CiviCRM
Marketing Skills Email Marketing Special Events Press Releases Networking Social Media SEO & Analytics
PORTFOLIO
I created these sites www.SanMarcosCreative.com www.PreventALitter.com www.StopTheHurt.org
EDUCATION
Texas State University Bachelor of Arts in Urban & Regional Planning Masters of Arts in Spanish Language and Culture
https://www.linkedin.com/in/kateshaw
