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Evelyn Wood 1526 Roseland Drive Homewood, AL 35209 (901) 652-1122 [email protected] EDUCATION: Auburn University Auburn, Alabama Bachelor of Science in Apparel Merchandising, Design and Production Management Minor in Business Administration Minor in International Studies Magna Cum Laude Cumulative GPA: 3.87 WORK EXPERIENCE: March 2016 – Present State Traditions Birmingham, Alabama Director of Wholesale Sales and Product Development -managed the North American team of internal sales representatives -analyzed history and trends to create and implement sales objectives by territory to achieve total company COMP sales goals -maintained sales staff by counseling employees: planning, monitoring, and appraising April 2014 – March 2016 State Traditions Birmingham, Alabama Product Development Manager -designed and developed new apparel lines both domestically and internationally -designed visual display for multiple wholesale markets -assisted in sales at wholesale markets -bought inventory and managed sales for e-commerce website January 2012 – Jan 2015 Birmingham Fashion Truck Birmingham, Alabama Owner -bought and managed store inventory -created marketing campaigns using email, social media, and direct mail -managed e-commerce site including all apparel photography -managed business accounting and entered taxes for multiple municipalities June 2013 – April 2014 Hibbett Sporting Goods Birmingham, Alabama Buyer – Men’s Fashion Apparel and Accessories -coordinated marketing campaigns by using social media, direct mail, and in store methods to reach customers -negotiated with vendors and analyzed open to buy to write orders by season -ran daily and weekly reports to track sales, turn, gross margin & GMROI -entered markdowns and negotiated vendor returns to maximize sales
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Evelyn Wood1526 Roseland Drive
Homewood, AL 35209(901) 652-1122
EDUCATION: Auburn University Auburn, AlabamaBachelor of Science in Apparel Merchandising, Design and Production Management Minor in Business AdministrationMinor in International Studies Magna Cum LaudeCumulative GPA: 3.87
WORK EXPERIENCE:March 2016 – Present State Traditions Birmingham, Alabama
Director of Wholesale Sales and Product Development-managed the North American team of internal sales representatives -analyzed history and trends to create and implement sales objectives by territory to achieve total company COMP sales goals-maintained sales staff by counseling employees: planning, monitoring, and appraising
April 2014 – March 2016 State Traditions Birmingham, AlabamaProduct Development Manager -designed and developed new apparel lines both domestically and internationally-designed visual display for multiple wholesale markets-assisted in sales at wholesale markets -bought inventory and managed sales for e-commerce website
January 2012 – Jan 2015 Birmingham Fashion Truck Birmingham, AlabamaOwner-bought and managed store inventory-created marketing campaigns using email, social media, and direct mail-managed e-commerce site including all apparel photography-managed business accounting and entered taxes for multiple municipalities
June 2013 – April 2014 Hibbett Sporting Goods Birmingham, Alabama
Buyer – Men’s Fashion Apparel and Accessories-coordinated marketing campaigns by using social media, direct mail, and in store methods to reach customers-negotiated with vendors and analyzed open to buy to write orders by season -ran daily and weekly reports to track sales, turn, gross margin & GMROI -entered markdowns and negotiated vendor returns to maximize sales
March 2011 – May 2013 Assistant Buyer – Women’s and Girl’s Branded Apparel-assisted the buyer of a large volume department on day to day tasks including vendor negotiations, markdowns, vendor returns, open to buy, and monitoring of sales metrics
Aug 2009 – Feb 2011 Merchandiser – Men’s and Boy’s Branded Apparel-awarded “Merchandiser of the Year” 2010 by the board and upper management-decided on distribution of all men’s apparel product among over 800 stores
May 2008 – July 2009 Saks Fifth Avenue Birmingham, Alabama Sales Associate/Personal Shopper
-voted “Best New Hire 2008” by store top management-conducted appointment sales while building a loyal customer base-consistently attained and exceeded sales goals-assisted with inventory, buying plans, and visual merchandising
Fall-Spring 2008 Bella Bridesmaid Birmingham, AlabamaIntern-visual merchandising: store windows and layout-ran/managed the small business when the owners were out
HONORS &ACCOMPLISHMENTS: - Birmingham Fashion Week: Junior Board Member (2012 – Present)
- Certified by Madd Dog Athletics: Spinning Instructor (YMCA) (2010 – Present)- Competed in the Georgia Marathon (March 2011)- Hibbett Sporting Goods “Merchandiser of the Year” (2010)- Saks Fifth Avenue “Best New Hire” (2008)
- Auburn University Deans List (2003-2007)- Sigma Kappa Social Sorority: Member (2003-2007)- Tau Kappa Epsilon Social Fraternity: Sweetheart (2007)- Alpha Lambda Delta Honor Society: Member (2003-2004)- Kappa Omicron Nu Honor Society: Member (2005-2007)- Phi Kappa Phi National Honor Society, Auburn Chapter: Member (2007)- Golden Key International Honor Society: Member (2005-2007)- Student Diplomat: Ambassador for the Human Sciences Department in Italy, 2006- Studied Fashion and Culture in Italy (Rome, Milan, and Florence) spring-summer, 2005- Studied Fashion and visited many businesses in the industry on NYC study tour, 2006- International Textile and Apparel Association Student Chapter (2005-2007)
SKILLS: - Excellent written and oral communication and negotiation skills- Proficient on computer: JDA, Retail Ideas, Advanced Allocation, Microsoft Office- Textile Knowledge
REFERENCES: Ilyse Brobst Buyer – Hibbett Sporting [email protected](205) 516-3225
Dennis TrammellGeneral Manager – Saks Fifth Avenue [email protected](205) 298-8550 ext: 200
Charlotte Thompson & Jeana Lee ThompsonOwners – Bella Bridesmaid [email protected](205) 871-2383
