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María mayor perez
www.alwaysbeta.co.uk 07527955808
Present Wieden + Kennedy. Digital Strategist Intern. New Delhi, India • Developing digital project strategies. • Working on my personal Hyper Island project focused on social good initiatives.
Present MA, Digital Media Management at Hyper Island. Manchester, UK
• Through experience, collaboration and the understanding of human relationships and group dynamics I cultivated self-leadership skills and self-awareness. • Challenged myself and my team to go further and find innovative solutions and strategies. • Acquired entrepreneurial skills, the ability to create business strategies, ideas and concepts.
Oct 11 – March 12 DODEC. Digital Account Manger (Bonusprint, Next, Home&Cook – Tefal, Nescafe) London, UK • Planning, implementing and analyzing multi-channel marketing campaigns (PPC, email, SEO, affiliate, apps). • End-to-end project management. Translating requirements and managing creative and technical teams. • Strategic advice
July – Sept 2011 Freelance digital strategist for Siluro Concept. Defined and implemented their social media presence and future strategies.
January 2008- Tribal DDB Madrid, Spain June 2011 Digital Account Director (Movistar, Telefónica, Terra, Microsoft, El Corte Inglés)
• Managed and coordinated integrated campaigns. • Created, leaded and executed online strategies and social creative campaigns. • Developed proactive proposals. • Worked side by side with the creative team in order to come up with the better solutions to specific problems. • Developed online strategies, social media campaigns and strategies with a guerrilla marketing approach.
Sept. 2006- WUNDERMAN (Y&R Brands. WWP) Madrid, Spain December 2007 Account Supervisor for Movistar and Telefónica
• Coordinated direct marketing off/online projects. • Primary day-to-day client contact for developing and executing marketing projects. • Responsible for timely execution of all assigned work while building a solid understanding of direct marketing and client's business. • Provided day-to-day support/services to assigned clients. Responsible for delivering quality materials on time and on budget. • Supported and collaborated with the Account Manager on tactical and strategic aspects of the account.
EXPERIENCE
Summer 2006 TELEFONICA MOVILES (Movistar) Madrid, Spain Internship Product Manager Assistant
• Created and implemented product plans and feature specifications for new products and enhancements. • Analyzed competition, market position, product goals and investment returns. • Communicated product results and project updates to senior management.
Spring 2006 MCCANN ERICKSON Madrid, Spain MBA Internship . Account executive assistant for Saab Spring 2005 BLEECKER & SULLIVAN ADVERTISING New York City, USA
Research intern Winter 2004 GODDARD DELANEY (Marketing, PR and creative consultant ) London, England Research and projects assistant intern
EDUCATION 2010 Executive Master Advertisement. Universidad Antonio de Nebrija. 2007 Internet marketing course. ICEMD-ESIC. 2005-2006 MBA International & Marketing. ESIC Business & Marketing School (Madrid, Spain). 2003- 2004 Postgraduate Certificate in Marketing. CEF, Madrid. 1999-2004 BA in Media Studies (Madrid, Spain). University of San Pablo CEU.
ADDITIONAL INFORMATION Humanitarian experience. Food for Life - non-government organization. Vrindavan, India. 2011 HSM: Seminar with Charlene Li and Bernardo Hernandez (Google). Special Program Management: Social Networks Strategies.
Awards
2011 Cannes. Terra Sports (Cardeñosa) http://bit.ly/dRvzw6 Silver Lion: Publications & Media. Bronze Direct Lions: Best Integrated campaign Led by Direct Marketing. 2011 Eurobest. Bronze: Direct and Promo & Activation. Terra Sports (Cardeñosa). 2011 Eficacia Awards: Gold in Commercial Communication. Terra Sports (Cardeñosa). 2011 FIAP. Terra Sports: Bronze. 2011 Festival El Sol . Terra Sports: - Silver Direct Mk in Mass Media, - Bronze: non finance services, - Bronze: Websites and microsites. 2010 Festival El Sol. Terra News: Silver in DM. http://goo.gl/7anCr 2010 Effie. Terra News: Bronze in Media.
Complete List of References Available