Justin W. Warshavsky46 Brentmoor Rd - East Hartford, CT 06118

860-712-9771 – justinwarshavsky@gmail.comDigital Portfolio: http://justinwarshavsky.wix.com/portfolio

EDUCATIONEndicott College, Beverly MA – Class of 2015 September 2011-May 2015Bachelor of Science in CommunicationConcentration: Marketing CommunicationMinor: Creative WritingDean’s List (December 2014)Senior Thesis: Some profits go to charity!: Consumer Brands’ Use of Corporate Social Responsibility Advertising Strategies

Athletics and Clubs September 2011-May 2015Endicott Men’s Tennis Team

Captain (2013-2015) – All Conference 20152015 Intercollegiate Tennis Association Scholar-Athlete

The Agency - MemberStudent-run advertising agency on campus

INTERNSHIP EXPERIENCE451 Marketing, Boston MA September-December 2014Public Relations for Consumer Brands Intern – Full-time

Worked on a team of interns to create a comprehensive digital marketing strategy for non-profit client Jane Doe Inc. and their White Ribbon Day Campaign

Used software including CisionPoint and Compete PRO on a daily basis Created and edited media lists for national brands including the 2015 national Baileys Coffee Creamers media list Wrote press releases for national clients including Yankee Candle Wrote for the 451 Marketing blog (451 Heat) Created briefing sheets for media kits Scanned for and clipped online publications mentioning clients for coverage reports Analyzed press coverage to create client reports with calculated editorial value Assisted PR team with events for clients including Hood Cream and Baileys Conducted competitor research for clients Managed the front desk Participated in brainstorms for clients including Dancing Deer and Heluva Good Sat in on client calls and learned about client relations Found 2015 editorial calendars and lead times of publications

National Alliance on Mental Illness, Hartford CT January 2013Communication Intern

Created content for NAMI CT’s Facebook and Twitter Created content for NAMI CT’s website

WNPR, Hartford CT January 2012Production Intern

Wrote and recorded promotions and commercial breaks that were used on air Edited content for web/re-run and updated social media websites for shows Screened phone calls for live radio shows to allow for appropriate callers to be aired

MARKETING PROJECTSNorth Shore Community Development Coalition’s Student Engagement Program, MA April 2015Non-profitWorked on a team with three other classmates to come up with an integrated marketing communication campaign to brand North Shore CDC’s service learning-program. The deliverables included a website, print advertisements, social media advertisements, e-newsletters, postcards, video, social media and public relations. The goal of the campaign was to brand and gain awareness and interest for their service-learning program amongst professors at local colleges.

Jane Doe Inc.’s White Ribbon Day Campaign, MA December 2014

Justin W. Warshavsky

Non-profitWorked on a team of interns at 451 Marketing to come up with a comprehensive digital marketing plan involving SEO, marketing, social media, event planning and public relations. I represented the public relations team during our final presentation to the client. The target audience was males 16+, with strategies to reach different age groups. The goal of the campaign was to gain more awareness for White Ribbon Day itself and promote awareness for the Jane Doe Inc. coalition, which stands against sexual assault and domestic violence in Massachusetts.

Friends of Beverly Animals, Beverly MA April 2013 Non-profitWorked on an integrated marketing communication campaign to create more awareness through social media, logo design, print ads, business cards, car magnets, donation boxes, and guerilla marketing tactics. The primary target audience for this campaign was families with young children in Beverly, Massachusetts.

WORK EXPERIENCEMagic Lincer Tennis Academy, Windsor CT Summer 2014Tennis Pro

Conducted lessons for junior and adult players at Shuttle Meadow Country Club in Kensington, CT Supervised competitive match play Helped with court maintenance Taught private lessons to junior and adult players

Orchard Hill Club, Glastonbury CT Summer 2012-2014 Assistant Tennis Pro

Conducted tennis lessons for children and adults at private pool and tennis club COMMUNITY SERVICEGreater Boston Food Bank, Boston MA October 2014

Participated in the 451 Cares program while interning at 451 Marketing

Harborlight Community Partners, Beverly MA – Providing Homes & Community Support April 2012 Sorted books and helped set up for book sales

East Hartford Parks & Recreation Special Olympics, East Hartford CT February 2008-March 2011 Coached basketball to children and young adults with special needs

SKILLSCisionPoint, Compete Pro, Adobe Photoshop, Adobe Illustrator, Microsoft Office, social networking

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