Maria Botta Miami, Florida

678-761-4366

maria.botta@gmail.com

summary !Experienced in delivering creative content solutions. Proven to drive consumer engagement across tv, web, mobile, e-mail and eCommerce platforms. Extensive experience with branding, website marketing, and creative development. Experienced with TV, commercials, web content, websites, social media and all aspects of online marketing, social media engagement and cross-platform content. Experienced writer / director / producer of digital content. !software Mac OS, Windows, Adobe Creative Suite, Adobe, Microsoft Office, Microsoft Project, Keynote, PowerPoint, HTML, Basecamp, Jira, Salesforce, Hootsuite, Creative Writing, APP development, Website development, Creative Direction, Video Production, Post-Production. !Languages English, Spanish and French

Consultant/Founder - FWD ACTION / Miami, FL - 2/09 – Present Provide strategic and creative direction for B2B & B2C clients in their digital and social media initiatives, emphasis on content. !Clients: Balsamo Para La Vida, Boxpilot, Brown & Associates, Brown & Company, Copperbridge Foundation, Coxswain Alliance, Envisionit, Falling Olive Films, Gay Film Director, Green Tea Films, Hugs for T.U.G.S, Insider Publishing, Maria Caso - Life Coach, mumms Software, Pelican Hotel, Suede Pictures, Sylvan Advantage, Turner Studios, Vinnin Liquors, webcity girls, Whiskey Films, Wild Trails Media, Worldmedia Interactive, 6262 Marketing. !Clients/Projects BALSAMO PARA LA VIDA - Developed website, YouTube channel and original content. !COPPERBRIDGE FOUNDATION - Engaged to grow the organization from start up to the next level by establishing best practices including social media and digital presence. Creative direction / production of festival including 16 live events. !TURNER STUDIOS - Produced special projects, including digital and mobile content. Developed budgets, worked with clients, helped to established guidelines and best practices for production and graphic procedures. !ZUMA FILMS - Produced / wrote content project for General Mills brands - US Hispanic & General Market. !FALLING OLIVE - Produced online content for US Marines recruiting campaign. !Director, Creative Development - Client Solutions - THE WEATHER CHANNEL / Atlanta, GA - 4/12 – 2/13 - Leading ideation and development of large scale, cross platform content opportunities for advertisers. Working cross-functionally internally and with external stakeholders. Responsible for team ideation, development and execution of multi-million dollar cross platform programs, leveraging leading edge technology on cable, digital and mobile to drive revenue growth. !Broadcast Producer JWT / Atlanta, GA - 8/07 – 1/09 Managed production of broadcast packages for Ford, including conceptual storytelling, comedy, drama, sports and visual FX driven campaigns. !VP/Production & Marketing - REEL REPS / Los Angeles, CA - 1/06 – 8/07 Led International company from a bootstrap start-up, to $1.2 million dollars in sales in 1 year. !VP/Executive Producer COLIBRI FILMS / Los Angeles, CA - 1/05 – 1/06 Lead global production teams, overseeing business, sales and operations, growing the business by 40%.

experience

education THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT Geneva, Switzerland MBA, Global Management!MOUNT HOLYOKE COLLEGE, South Hadley, MA BA, Art History

certifications Email Etiquette Certification 11/14 Advertising Skills Certification 11/14 Social Media Marketing 11/14 Design Thinking 3/15

Maria Botta Miami, Florida

678-761-4366

maria.botta@gmail.com

more about me https://about.me/

mariabotta.com !writing portfolio !https://mariabotta.contently.com/ !video production !https://vimeo.com/album/2256526

Professional with an MBA in Global Management and International experience, Botta is characterized by a sharp strategic and creative mind, positive attitude, boundless energy and ideas. !Experienced in delivering creative solutions and proven to drive consumer engagement across platforms. A professional with considerable experience in integrated marketing, branding, digital marketing, social media and creative development. Expertise in TV, commercials, web content, websites, social media and all aspects of online marketing, social media engagement and cross-platform product development with a special focus on content. !With a passion for the convergence of technology, entertainment, marketing and ecommerce she has helped shape engaging experiences that connect with audiences and her strategic insights into what makes consumers “do what they do” has made her a trusted partner to her clients. !Botta has substantial experience with branding, website marketing, e-mail, ecommerce, mobile and creative development. She also has well honed client-facing experience, developing and managing C-level client relationships and projects. !After working with some of the top advertising agencies and media companies on projects in the US and Latin America, she was accepted into Thunderbird’s program in Geneva, Switzerland and received her MBA in Global Management in 2011, conducting fieldwork in India, China and Switzerland. !A regular contributor for Latin Business Today, writing about a variety of business topics and creativity, she is co-authoring a book on entrepreneurship. Botta consults with several tech start-ups and sits on the Advisory Board of the Copperbridge Foundation, and is the advisor Mount Holyoke class on web based initiatives. !

bio