Results Survey
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Transcript of Results Survey
Results Survey
1. Introduction
2. Purpose of trip
3. Shopping expenses
4. TAXFREE shopping
5. Characteristics of the travellers
6. Conclusion
Contents
Purpose of the survey: better understand the purchasing behavior of Chinese tourists in Belgium and Europe
Selected period: from December 2010 to August 2011, twice a week on average ; including the three golden weeks:
- New Year’s Day - Chinese New Year - International Labour Day
Location : National Airport of Brussels in Zaventem : tourists going home
Target: Chinese travelers of Hainan Airlines
Questionnaires: two types of questionnaires completed: – Brussels Airport questionnaire (questionnaire A, not only on the purchasing behavior)
– WBT questionnaire (Questionnaire B), including 3 questions for Hainan Airlines
Satisfactory answers: 486 in total: 321 for WBT, 174 for Brussels Airport
Partners: Brussels Airport, Hainan Airlines, Global Blue, WBT (Wallonia & Brussels Tourism)
Introduction
1. Introduction
2. Purpose of trip
3. Shopping expenses
4. TAXFREE shopping
5. Characteristics of the travellers
6. Conclusion
Contents
What is the main reason for this trip?
1. Introduction
2. Purpose of trip
3. Shopping expenses
4. TAXFREE shopping
5. Characteristics of the travellers
6. Conclusion
Contents
Did you do some shopping at airport?
Yes: 65% No: 35%
If « yes » ,What did you buy? (multiple choice)
Shopping at airport
Amount spent for shopping (airport)
Shopping during the journey
Did you do some shopping in Belgium?
Yes: 60% No: 40%
If « yes » ,What did you buy? (multiple choice)
In Belgium
Brand products consumed Did you buy the famous brand?
Yes: 56% No: 44%
If « yes » , What brand did you buy (multiple choice)
Amount spent for shopping (In Belgium)
Die you shop in other countries / cities in Europe?
Yes: 63% No: 37%
If “yes”, , in which cities?
In Europe
Amount spent for shopping (In Belgium & In Europe)
1. Introduction
2. Purpose of trip
3. Shopping expenses
4. TAXFREE shopping
5. Characteristics of the travellers
6. Conclusion
Contents
TAXFREE shoppingDo you know that you can claim the VAT on your purchases ?
Yes: 65% No: 31%
If “yes”, how did you know?(multiple choice)
No answer: 4%
If “yes”, does the logo determine the choice of the store?
Yes: 27% No: 27% Not really : 46%
Are you well informed about the procedure TAXFREE?
Yes: 60% No: 40%
If “yes”, how did you know?(multiple choice)
Are you happy with the service TAXFREE refund at the airport?
1) With the Customs office
Yes:73% No:26% Average:2%
If « No » why?
2) With the counter
Yes:81% No:17% Average:2%
If « No » why?
1. Introduction
2. Purpose of trip
3. Shopping expenses
4. TAXFREE shopping
5. Characteristics of the travellers
6. Conclusion
Contents
Characteristics of the travellers
Men : 57%
Sex
Women : 43%
Age
Profession
Which province/city are you from?
1. Introduction
2. Purpose of trip
3. Shopping expenses
4. TAXFREE shopping
5. Characteristics of the travellers
6. Conclusion
Contents
Conclusion
The level of consumption of Chinese tourists in Europe is growing at a fast pace.
From January to October, the consumption of Chinese tourists in Europe has experienced an increase by 99% over the previous year.
We must take full advantage of the direct flights between China et Brussels.
We must understand as much as possible the shopping behavior and the spending habits of Chinese tourists to attact more and make them stay.
Our contact
Dominique ANDRE & WANG Yan
Manager New Markets – Assistant Chinese Market
Wallonie- Bruxelles Tourisme 30, rue St Bernard - B - 1060 Bruxelles
Tel : +32 (0)2 504 02 62 - Email : [email protected] Tel : +32 (0)2 504 02 20 - Email : [email protected]
Our Partners
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