Results Management Group Ltd.
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Results Management Group Ltd. “We Provide Total Business Intelligence Solution” Nov-9-11 Results Management Group
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Results Management Group Ltd. “We Provide Total Business Intelligence Solution ”. Our Company Background. Establishment Results Management Group, Ltd. was established in 14 th of January 2001 by Charkorn Tayapiwatana - PowerPoint PPT Presentation
Transcript of Results Management Group Ltd.
Results Management Group Ltd.
“We Provide Total Business Intelligence Solution”
Nov-9-11 1Results Management Group
Our Company Background
Nov-9-11 Results Management Group
• Establishment– Results Management Group, Ltd. was established in 14th of January 2001
by Charkorn Tayapiwatana– Its affiliated companies included Thailandhealthcenter.com, Research In
Motion Co., Ltd.; True Elite Co., Ltd.; I Medical Tourism Co., Ltd.
• Our Key Strengths– Own more than half of Thai population database, now RMG operating 23
Million lists (Marketable) of Thai population (Total of 45 Millions Marketable)
– Largest database in Thailand• BBL operates about 10 million customers• KBank operates about 7 million customers• KTC operates about 1.8 million customers• Citibank (Thailand) operates about 1.2 million customers• Generali (Thailand) operates about 1 million customers
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Why we are here today?
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• We want to see ‘Synergy Effect’† As RMG operates the largest database in Thailand
† Synergy with Professional Direct Marketing
† The results is exponentially synergistic effect…
† = Large Market = More Revenues
Our Business Key Competencies
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• CAPABILITIES– OTB (Out of The Box) Data Relation e.g. generate Zodiac from their birth
year, classifying 16 digits credit card into card issuers and card type, classifying 13 identification card into their relative birth place, address, and able to mapping all relatives from their first 11 digits, transposing the birthdates into 12-year-cycle and selling the products accordingly.
– Data enhancement and enrichment, since we have more than 1 data warehouses, one of our key capability is to link and find creative data relation that match with client’s business and products
• TOOLS in ours creative hands– MS Access, MySQL, SQL Server, MS Excel, however, we believe that the
key success of database management is pertaining to intelligence of data miners not the program themselves.
– CONTRACTS we ever sign with insurance industries are embedded below
Successful 1on1 (TQM Broker)
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“The biggest insurance brokerage in Thailand (>2,000 seats), TQM growing its
automobile insurance market share at >25% as a brokerage company via our
database support”
Successful 1on1 (Generali)
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86.8% growt
h
Million Baht
78.5% growt
h
Focus on 1 On 1 direct marketing, which Results Management
Group is one of Major ‘Leads’
Provision
It could be proven that
“We are one part of our client
success”
Focus on Sales Agent, however, AIA is the leader
and it is difficult to compete with
Successful 1on1 (Autohaus Bawaria)
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“We provided ABC the targeted
leads, the number of customers come to service center
increase significantly.”
From our intelligent data mapping and data
relation, we extract BMW Owners who live besides Rama III road and send them brochure and DM about after-sale service
for BMW Owners
Successful 1on1 (Magnolia Project)
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“For Magnolia Project, we provide in-depth personal profile, lifestyle, and
contact details to our client”
• We have passion in all we do and we won’t do it otherwise!!!
We believed to provide client the ‘Total Business Intelligence
Solution’ and endeavoring our clients into new competitive
terrain (Blue Ocean). With our data analytics skills synchronized
with up-to-date market information, our client will get ‘Total
Business Intelligence Solution’ according to clients’ needs &
specifications as well as to ethically provide the most possible
deepest information available in the market.
Why do we exist?
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What are data treasures we have?
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DatabaseDemographic/
GeographicContact(s) Specific Data
Automobile Owners Justification owner, Current Owner, Automobile in details
Credit Card Holders Card Issuers, Credit Limit, Card Type
Social Security Membership Current Company Work For
Thailand Registered Companies Registered Number, Type of Business
Job Application In-Depth Demographic Details
Membership Place of Membership, Type of Membership
Foreigners Country of Origin, Company they work for
Consumer Electric Product Purchase, Place of Purchase, Amount of Purchase
• We use the most advance data analytic tools to enhance client’s business performance in the following
ways: Direct Marketing Consulting Services
Data Enrichment & Data Mapping
Data Cleansing & Data Modeling & Data Mining
Lead Supply & Label Printing Service
Telemarketing
> 5,000,000 records
Direct Mail
> 15,000,000 records
> 7,000,000 recordsNov-9-11 Results Management Group
What are our services?
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• Our business intelligence solution can provide customers with unique answers in the following ways:
‘Targeted Customer Acquisition’ which enable client to create
higher customer acquisition opportunity
Assist client to locate both existing and potential customers
more effectively with our precise & up-to-date database
Enrich existing client’s database via our data cleansing and data
mapping tools
Assist client in conducting customer database modeling with our
‘state-of-the-art’ data analytic instruments
What customer will get from us?
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• We also have ‘Consumer Research Service’ which we call ‘Primary Data Department’. This is to support the Database Analysis (2nd data) about ‘Why’ and ‘How’ questions. The following are our
research services:
Qualitative Research: both Focus Group and In-Depth
Quantitative Research
Customer Satisfaction Research
Market Study Research which provided market insights for client
Specific Need Study and Product Tests
Market Segmentation:
Geographic/Demographic/Psychographic/Technographic/Firmographic
Observation Research
Mystery Shopping Research (Most innovated Hidden Camcorder
Technology)
Behavioral Observation
We also have “Consumer Research Service”
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Clients Whose Trust We Cherish…
Hotel & Accommodations
Hotel & Accommodations
AutomobilesAutomobiles
Real EstatesReal Estates
Spa & FitnessSpa & Fitness
Insurance BrokerInsurance Broker
ConsultancyConsultancy
Advertising AgencyAdvertising Agency
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Contact Us369/73 Soi Jaroengrung 107,
Jaroengrung Rd. , Bangkholaem,
BKK 10120 Thailand
E-Mail: [email protected]
Charkorn Tayapiwatana +6681-802-8024
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