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![Page 1: Results From The 2012 Alumni Attitude Study © St. John’s University St. John’s College of Pharmacy June 2013 © 2012 Performance Enhancement Group, Ltd.](https://reader035.fdocuments.us/reader035/viewer/2022070412/56649dd15503460f94ac7e5c/html5/thumbnails/1.jpg)
Results From The 2012 Alumni Attitude Study©
St. John’s UniversitySt. John’s College of Pharmacy
June 2013
© 2012 Performance Enhancement Group, Ltd.
Presented by:
The slides in this handout are part of a more complete and comprehensive oral presentation. For an in-depth understanding of the information provided herein, you should view these slides in combination with that presentation.
For questions contact Rob Shoss at PEG, Ltd.
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The School of Pharmacy and Applied
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• Cooperative development of the instrument (11 founding institutions)
• Survey completed by over 450,000 alumni at 160 universities and colleges over the last 9 years
• Instrument 85% the same as originally developed
• Instrument was branded to reflect St John’s University
• Survey questions divided into five areas:
– Loyalty
– Student experience
– Overall experience of the University
– Alumni Experience
– Demographics
About the Alumni Attitude Study©
Slide 2
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The School of Pharmacy and Applied
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Study Results:Distribution and Response
Response Rate 2.47%
Surveys Distributed
*Returned Email (bad addresses)
Presumed Delivered
Number of responses
Slide 3
5,053
1,011
4,042
100
* Assumes 20% national average
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The School of Pharmacy and Applied
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* Source: “The Ever-Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003.
Bias is inherent in all research studies. It must be understood and minimized where possible.
Confidence Interval
• Computation based on number of responses and variation of responses
• Assumes random distribution and ability to respond
• Response percentage is not part of the consideration for this calculation
Non-Response Bias
• A low survey response rate and corresponding high non-response rate causes concern about differences between respondents and non-respondents
• Exists in both internet and phone surveys as well as mail
• Consistency of ranking for question groups helps alleviate concern
• Distribution across membership status, age, and gender also helps reduce concern
Selection Bias
• A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected
• Possibly more of an internet issue currently for some schools
• Approximately 82% of college graduates have access to the internet and email*
Slide 4
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The School of Pharmacy and Applied
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ParticipantsAll School Comparables
Slide 5
American University CSU - San Diego National-Louis University University of Arkansas
Auburn University CSU - San Marcos New York University University of Baltimore
Barry University CSU - Stanislaus Oakland University University of Central Florida
Berea College Culver-Stockton College Ohio State University University of Cincinnati
Brandeis University East Carolina University Ohio University University of Florida
Bryant University Emporia State University Plymouth State University University of Kansas
Buffalo State University Florida International University Rensselaer Polytechnic Institute University of Nevada - Las Vegas
Cal Poly Pomona Fresno State University Rochester Institute of Technology University of Northern Iowa
Cal Poly SLO George Mason University Salem State College University of Oregon
Cedarville University Georgia Institute of Technology San Jose State University University of Southern California
Chico State University Grambling State University Santa Clara University School of Law University of Tennessee - Chattanooga
Clemson University Hope College Seton Hall University University of Tennessee - HSC
Cornell University Humboldt State University Sonoma State University University of Tennessee - Knoxville
CSU - Bakersfield Illinois State University Southern Illinois University University of Tennessee - Martin
CSU - Dominguez Hills Ithaca College Southern Methodist University University of Wisconsin - Eau Claire
CSU - East Bay Jacksonville State University Southern Polytechnic State University University of Wisconsin - LaCrosse
CSU - Fullerton John Carroll University Southwest Minnesota State University Virginia Institute of Technology
CSU - Long Beach Lehigh University St John's University Western Michigan University
CSU - Northridge Mercer University Syracuse University Whitworth University
CSU - Sacramento Metro State College of Denver Texas A&M University - Corpus Christi Widener University
CSU - San Bernardino Montana State University - Billings University of Alaska - Fairbanks Winthrop University
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The School of Pharmacy and Applied
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ResponseBy Era
Slide 6
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The School of Pharmacy and Applied
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Percentage of R
espo
ndents
ResponseBy Era
Slide 7
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The School of Pharmacy and Applied
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ResponseBy Donor Status
Slide 8
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The School of Pharmacy and Applied
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Percentage of R
espo
ndents
Response Rate
NOTE: Response rate is unadjusted for bad email addresses.
ResponseBy Donor Status
Slide 9
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The School of Pharmacy and Applied
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College Attended with School of Pharmacy and Applied Sciences Highlighted
Slide 10
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The School of Pharmacy and Applied
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Slide 11
Q19. If employed full-time, what is your annual salary range?
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The School of Pharmacy and Applied
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ResponseBy Degree Obtained
Slide 12
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The School of Pharmacy and Applied
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ResponseBy Location of Current Residence
Slide 13
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The School of Pharmacy and Applied
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ResponseBy Location of Current Residence
Slide 14
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The School of Pharmacy and Applied
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ResponseBy Ethnicity
Slide 15
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The School of Pharmacy and Applied
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ResponseBy Gender
Slide 16
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ResponseBy Gender across Generations
Slide 17
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The School of Pharmacy and Applied
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ResponseBy Q16 Intent to Participate Financially
Non-contributors ContributorsMight
contribute in the future
Slide 18
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
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ImplicationsHighlighted issues and areas of focus when reviewing other slides
• Equity of degree• Job and career related activities• Communicate differently with younger alumni
(30 and under)• Branding presence on campus• Engaging alumni who are out-of-state
Slide 19
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Communication
Study Results
Slide 20
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The School of Pharmacy and Applied
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Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.
Not Important
Poor
SomewhatImportant
Fair
Very ImportantGood
CriticallyImportantExcellent
Slide 21
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Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.
Importance exceeds Performance
Performance exceeds Importance
Slide 22
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The School of Pharmacy and Applied
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Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.Gap Analysis By Gender
Importance exceeds Performance
Performance exceeds Importance
Slide 23
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The School of Pharmacy and Applied
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Q13. For each of the communication methods listed below, please tell us how important that method is to you and also rate St John’s effectiveness in utilizing that method.Gap Analysis By Graduated prior to 2006 v graduated in 2006 or later
Importance exceeds Performance
Performance exceeds Importance
Slide 24
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The School of Pharmacy and Applied
HealthNo
ImpactSignificant Impact
Critical Impact
SomeImpact
Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s:
Slide 25
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The School of Pharmacy and Applied
HealthNo
ImpactSignificant Impact
Critical Impact
SomeImpact
Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s:By Gender
Slide 26
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The School of Pharmacy and Applied
HealthNo
ImpactSignificant Impact
Critical Impact
SomeImpact
Q14. Please indicate how much each of the following impacts your overall current opinion of St John’s:By Graduated prior to 2006 v graduated in 2006 or later
Slide 27
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Q12. In your relationship with St John’s, please describe how often you do or have done the following.
Never One time A few times Frequently
Slide 28
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The School of Pharmacy and Applied
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Q12. In your relationship with the University, please describe how often you do or have done the following.By Gender
Never One time A few times Frequently
Slide 29
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The School of Pharmacy and Applied
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Q12. In your relationship with the University, please describe how often you do or have done the following.By Graduated prior to 2006 v graduated in 2006 or later
Never One time A few times Frequently
Slide 30
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The School of Pharmacy and Applied
HealthWay too much
About rightWould welcome more
Not nearly enough
A little too much
Q17. Please indicate your feeling regarding the frequency of the following.
Slide 31
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The School of Pharmacy and Applied
HealthWay too much
About rightWould welcome more
Not nearly enough
A little too much
Q17. Please indicate your feeling regarding the frequency of the following.By Gender
Slide 32
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The School of Pharmacy and Applied
HealthWay too much
About rightWould welcome more
Not nearly enough
A little too much
Q17. Please indicate your feeling regarding the frequency of the following.By Graduated prior to 2006 v graduated in 2006 or later
Slide 33
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The School of Pharmacy and Applied
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Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?
Not Important
Poor
SomewhatImportant
Fair
Very ImportantGood
CriticallyImportantExcellent
Slide 34
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The School of Pharmacy and Applied
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Importance exceeds Performance
Performance exceeds Importance
Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?Gap Analysis
Slide 35
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The School of Pharmacy and Applied
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Importance exceeds Performance
Performance exceeds Importance
Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?Gap Gender
Slide 36
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The School of Pharmacy and Applied
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Importance exceeds Performance
Performance exceeds Importance
Q09. How important was each of the following to your experience as a student, and how well did St John’s do at providing them?Gap Graduated prior to 2006 v graduated in 2006 or later
Slide 37
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Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas?
Very little Some Quite a bit Very much
Slide 38
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Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas?By Gender
Very little Some Quite a bit Very much
Slide 39
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The School of Pharmacy and Applied
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Q20. How much did your experience at St John’s contribute to your knowledge and personal growth in each of the following areas?By Graduated prior to 2006 v graduated in 2006 or later
Very little Some Quite a bit Very much
Slide 40
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Current and Future Alumni Programs
Study Results
Slide 41
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Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?
Not Important
Poor
SomewhatImportant
Fair
Very ImportantGood
CriticallyImportantExcellent
Slide 42
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Importance exceeds Performance
Performance exceeds Importance
Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?Gap Analysis
Slide 43
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The School of Pharmacy and Applied
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Importance exceeds Performance
Performance exceeds Importance
Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?Gap Analysis by Gender
Slide 44
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The School of Pharmacy and Applied
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Importance exceeds Performance
Performance exceeds Importance
Q07. How important is it for you and alumni in general to do the following and how well St John’s does at supporting alumni in doing them?Gap Analysis by Graduated prior to 2006 v graduated in 2006 or later
Slide 45
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The School of Pharmacy and Applied
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Q11. What are barriers to your participation in alumni activities?
Slide 46
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
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Q11. What are barriers to your participation in alumni activities?By Gender
Slide 47
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
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Q11. What are barriers to your participation in alumni activities?By Graduated prior to 2006 v graduated in 2006 or later
Slide 48
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
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Q08. In which of the following organizations/activities did you participate as a student?
Slide 49
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q08. In which of the following organizations/activities did you participate as a student?By Gender
Slide 50
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q08. In which of the following organizations/activities did you participate as a student?By Graduated prior to 2006 v graduated in 2006 or later
Slide 51
Percentage of R
espo
ndents
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Giving
Study Findings
Slide 52
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The School of Pharmacy and Applied
Health
Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University?
Slide 53
Strongly disagree Disagree Agree Strongly
agree
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The School of Pharmacy and Applied
Health
Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University?By Gender
Slide 54
Strongly disagree Disagree Agree Strongly
agree
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The School of Pharmacy and Applied
Health
Q23. How much do you agree/disagree that the following describes people who currently give to St John’s University?By Graduated prior to 2006 v graduated in 2006 or later
Slide 55
Strongly disagree Disagree Agree Strongly
agree
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The School of Pharmacy and Applied
Health
Q24. How valuable would each of the following be to you in making a decision to give to St John’s University?
Slide 56
Not important
Somewhat important
Very important
Critically important
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The School of Pharmacy and Applied
Health
Q24. How valuable would each of the following be to you in making a decision to give to St John’s University?By Gender
Slide 57
Not important
Somewhat important
Very important
Critically important
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The School of Pharmacy and Applied
Health
Q24. How valuable would each of the following be to you in making a decision to give to St John’s University?By Graduated prior to 2006 v graduated in 2006 or later
Slide 58
Not important
Somewhat important
Very important
Critically important
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Loyalty
Study Results
Slide 59
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The School of Pharmacy and Applied
Health
Q06. How well did the highest education received from St John’s prepare you for each of the following?
Poor preparation
Fairpreparation
Goodpreparation
Excellentpreparation
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The School of Pharmacy and Applied
Health
Q21. Please rate your level of agreement with the following statements:
Slide 61
Strongly disagree Disagree Agree Strongly
agree
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The School of Pharmacy and Applied
Health
Q21. Please rate your level of agreement with the following statements:Graduated prior to 2006 v graduated in 2006 or later
Slide 62
Strongly disagree Disagree Agree Strongly
agree
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The School of Pharmacy and Applied
Health
Q01. How would you rate your decision to attend the University?
Slide 63
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q01. How would you rate your decision to attend the University?Graduated prior to 2006 v graduated in 2006 or later
Slide 64
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q03. Which of the following best describes your experience as a student?
Slide 65
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q03. Which of the following best describes your experience as a student?Graduated prior to 2006 v graduated in 2006 or later
Slide 66
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q02. How often do you promote St John’s to others?
Slide 67
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q02. How often do you promote St John’s to others?Graduated prior to 2006 v graduated in 2006 or later
Slide 68
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q05. Which of the following best describes your overall current opinion of St John’s?
Slide 69
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q05. Which of the following best describes your overall current opinion of St John’s?Graduated prior to 2006 v graduated in 2006 or later
Slide 70
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q04. Which of the following best describes your experience as an alumnus/a?
Slide 71
Percentage of R
espo
ndents
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The School of Pharmacy and Applied
Health
Q04. Which of the following best describes your experience as an alumnus/a?Graduated prior to 2006 v graduated in 2006 or later
Slide 72
Percentage of R
espo
ndents
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Correlation AnalysisHighest correlation to “loyalty” across all questions
Slide 73
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Implications
Study Findings
Slide 74
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The School of Pharmacy and Applied
Health
Foundation ConceptsAlumni Partnership Model
©
Initiate the process by asking their
opinion
Initiate the process by asking their
opinion
Alumni feedback is not a one-time event, but rather an ongoing process of measurement, action, and re-measurement.
Slide 75
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The School of Pharmacy and Applied
Health
ImplicationsHighlighted issues and areas of focus
Slide 76
• Feedback to the alumni• Career related programs for students and alumni• Programs and communications targeted to the
minus-two/plus-three• Increase understanding of the benefits of being
an Alumnus/a• Targeted communications focusing on successful
outcomes from events• Build campus coalitions around alumni by sharing
and discussing data
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The School of Pharmacy and Applied
Health
Robert ShossTel: (713) 527-0078 Fax: (713) [email protected]
Contact Information
Slide 77
Contact InformationDr. Piyaporn NawaratTel: (718) 990-2325Fax: (718) 990-2314