Result Map - Overview of Best Practice Process for Strategic Communications Planning and Evaluation
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The Results Map is an internationally-recognized best practice process for strategic communications planning and evaluation. The methodology is offered through consulting, coaching, applied training, workshops and the Results Map Handbook: The Essential Guide to Strategic Communications Planning. Connect with Caroline Kealey at Ingenium Communications: Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/
Transcript of Result Map - Overview of Best Practice Process for Strategic Communications Planning and Evaluation
FOCUS COMMUNICATIONS ON DELIVERING RESULTS
Moving away from an activity-based model
STRATEGY
The art and science of directing a systematic plan of action to achieve a specific result
What does success look like?
PREPARE
Start with the end in mind
PLAN
Use strategy to design the tactical mix
IMPLEMENT
Identify what you need to know Indicators
…and how you’ll know it Measurement Tools
EVALUATE