Restaurant chain for

diabeticS”SUBMITTED TO: SUBMITTEDBY:

PROF. SATHISH CHANDRA DIPTI BHARTI(16)

DINESH KURMI(41)

PRATYUSH MANI TRIPATHI(43)

• India actually has the highest number of diabetics of any one country in the entire world.

• The populations suffering from diabetes also have issues of blood pressure or high cholesterol level. Diabetes increases your risk of developing high blood pressure

• We also plan to start a sweet shop inside the restaurant and a juice point just outside the restaurant by going high on the space.

• Therefore the restaurant would be set up focusing upon diabetics but would also serve other people along by.

Theme:Lake view owing to the providing of serene and pure atmosphere.

MENU:JUICES:CARROTGREEN APPLE

TOMATOLEMON

BITTERGUARDGINGER FLAVORED DRINKS

MILK AND CEREALSFAT FREE TORTILLA CHIPS SOYA MILK

OAT MEALCRISPY RICE

FAT FREE YOGULT MILKPANNEER LAMB

ALL BESAN DISHESFISH EGG

FRUITS

strength• Excellent staff who are highly

trained and very customer attentive.

• Great retail space that is bright, hip, clean, and located in a metro city.

• High customer loyalty among repeat customers.

• High-quality food offerings in quality, presentation, and price for diabetic people.

Weakness

Area of operation-a very orthodox society.

Concentrate more on diabetic people.

Opportunities

• Very few restaurants in India catering the need for diabetic people.

Threats

Competition from local restaurants.

Nutrition point chains found in metro cities and real estate prices is going to be high.

A slump in the economy reducing customer's disposable income spent on eating out.

• Raw material will be taken from the farmers directly.

• Adequate refrigerator space will be kept to store raw material.

• Machineries will be owned by the firm

• All the new technologies will be opted by the time.

• Financing from financial institutions

• Efficient & well trained chefs.

• Good hospitality staff.• Security &

housekeeping from outside agency

Man Money

MaterialsMachin

e

4 M

ANSOFF’S MATRIX FOR NEW PRODUCT AND EXISTING MARKET• High promotions• Bundled offers• Location advantage• Sustain the competition=innovative marketing strategies

RETAIL MIX

COMPONENTS

POSITIONING• An affordable and

exclusive restaurant.

• Mention of calories on each food item.

• Taste with nutrition.

• Elite touch in design and ambience

COMMUNICATION• TARGETTING

DOCTORN AND CLINICS TREATING DIABETICS

• MEDICAL STORES

COMPETETIVE ADVANTAGE:•Cost leadership.

•Economical pricing.

•Exclusiveness of brand.

•Aggressive promotions.

•Product identity, quality, and novelty.

•High employee motivation and good sales attitude.

•Innovative and aggressive service options.

Picture FrameCRITICAL ISSUES AND CHALLENGES:• The restaurant is at its nascent stage so every step taken

should be careful.

• Making a brand image of the restaurant is of prime importance.

• People walk in for an exclusive dining experience so the needs and wants of the customers should always be taken care of.

• To gain competitive advantage.

• REFERENCES:

• Www.ezinearticles.com• Www.diabetesindia.com• Www. diabetes.niddk.nih.gov• Www.diabetesforums.com

Thank you