Why Make a Restaurant App?Why making an app for your restaurant or food chain can

increase your ROI, taking care of your bottom line.

Mobile Restaurant Stats

• >30% of visits to mobile pizza sites result in a call to the restaurant

• 70% of smartphone users use their devices while out shopping

• In the last 5 years, mobile traffic to restaurant sites has increased by 40-47%

Apps vs. Mobile Sites

• Users prefer mobile apps over mobile websites.

• Why?

1. People spend more time on the web via mobile apps than they do on direct browsers.

2. Apps make the ordering process easier & smoother than websites.

VS

The “Make Your Own App” Trap

• Sites offering quick, easy and cheap apps by simply choosing colors & adding menu items don’t work well for restaurants wanting to build loyalty. Here’s why:

1. Poor functionality

2. Colors never “exactly” match your brand

3. Poor integration with native device capabilities

Introducing Bistro

• Bistro is a pre-made, fully customizable, restaurant-specific mobile solution

• After extensive customization of design and features, the app looks and feels like your restaurant, building customer engagement and loyalty.

• It also makes food ordering hassle-free and saves customers’ time.

Bistro Screenshots

Bistro’s Functionalities

Bistro has been optimized for customer loyalty and retention with functionalities proven to increase ROI:

• Store check-in

• Customized coupons

• QR codes

• Trackable points rewards system

• Menu suggestions

• Order saving

• Automatic payments

Why Have an App for Your Food Chain?

• More, larger orders = more money spent = higher profit margins

• Customized details on individual customers

• Data revealing dining patterns of different types / groups of people to use in loyalty-building strategies

• Increases business during your off hours via special promotions for daytime hours (business coffee meetings) and weekday nights

Cost Comparison Stats

• According to Center for Retail Management, 12% to 15% of the most loyal customers produce 55% to 70% of all sales.

• 82% of loyal customers refer at least one more loyal customer.

• Loyalty program members spend more money more often than non-loyal customers.

• Loyalty programs hosted on mobile apps are the most affordable for all business types.

1. Plastic cards cost approximately $0.50 each, and only 18% are active after six months.

2. SMS texting plans cost at least $200 per month, and unwanted texts are annoying to consumers. Push notifications are free after the app setup & are welcomed by consumers.

Backend Management Panel

Bistro’s 6 Key Components

Restaurant Discovery

• Customers can find restaurants based on location.

Menu

• Bistro’s menu includes detailed ingredients, categorized items, a search functionality, and clearly displayed pricing.

Order History

• Keep a log of visits & orders placed per customer.

• Customers can reorder favorite orders easily.

Bistro’s 6 Key Components

Automatic Payments

• Bistro automatically deducts order amount from card given at sign up.

• Customers can choose the tip amount before finalizing their payment.

Promotions & Loyalty Programs

• Send push notifications of current & upcoming promotions.

• Give loyalty discount coupons based on visits or bill amounts.

Reservations

• Let customers book tables in advance, removing the need to call or show up early & wait in long lines.

Get in TouchReady to increase customer loyalty and drastically increase

your marketing ROI?

Call: 415-758-1522

Email: contact@click-labs.com

Visit: http://click-labs.com/enterprise-mobility/food-chains/

Office: 114 Sansome Street, San Francisco, CA, 94104

for a free consultation