RESPONSIVE OUGD503

YAMAHA D&ADMartin O’Dea & Sam Hoh

Brief:Develop a digital campaign for Yamaha to promote its wide range of products.

Delivered:2 minute video explaining the navigation of a Yamaha campiagn website.

Concept:A multi-language, cross-platform website that promotes the philosphies of Yamaha whilst demonstrating that it is at the forefront of music technology.

LEGO YCNBrief:Create a campaign for the LEGO brand that distinguishes it from all competitors.

Delivered:A 1:30 animation with custom soundtrack made of recordings of LEGO.

Concept:LEGO is distinguished by the amazing sounds that combining bricks can make. These are powerfully nostalgic and remind parents of their childhood experiences with the product. This viral video promotes the LEGO brand by celebrating its sound.

LEEDS STUDENT RADIO Martin O’Dea and Andy Foster

Brief:To rebrand the six core shows on Leeds Student Radio. These were:Indie & Alternative,Rock & Punk, Dance & Electronica, Leeds Live & Local, Cadenza (Classical)

Delivered:12 sized web banners for use on the redesigned LSRFM.com

Concept:Dividing the set in two, I produced the three on the left, while andy designed the 3 on the right. It was important to us that they were visually consistent as a set, so we decided on the format and fixed visual elemts, and worked together afterwards to make our different logos as visually similar as possible.

INDIE & ALTERNATIVE ROCK & PUNK LEEDS LIVE & LOCAL

DANCE & ELECTRONICA

HIP-HOP, FUNK & SOUL

CADENZA

BURNOUTa fiery pale ABV bitter

5.2%

BURNOUTa fiery pale ABV bitter

5.2%BURNOUT

a fiery pale ABV bitter

5.2%

BURNOUTa fiery pale ABV bitter

5.2%

BURNOUTa fiery pale ABV bitter

5.2%

I have renamed Hellfire to something more strongly associated with creative arts. Reaching a state of creative burnout,or feeling void of ideas, is exactly the time a creative might want to enjoy a

beer and take their mind off the project.

The name Burnout has the same connotations of fiery flavour as Hellraiser does, but sounds more inviting and approachable.

BURNOUT BEER CREATIVE NETWORKSBrief:Brand and design a label for a short-run of unique pale ale for an event hosted by Leeds College of Art and Creative Networks.

Delivered:Rebrand of Hellfire to ‘Burnout’Front bottle label design.

Concept:I wanted to play around with the idea of creative burnout, or feeling that you aren't having any ideas. This is exactly the time a creative might want to enjoy a beer and take their mind off the project. The name Burnout has similar connotations of fiery flavour as Hellraiser does, and so this is a sensible rebrand suggestion.

THRNLLY BRAND PRODUCER & DJ

THRNLLY

Brief:Create a brand identity for DJ and producer Joe Thornally (THRNLLY).

Delivered:Logotype and ident Vinyl stickers to apply to equipment

Concept:Clean, modern design with a strong icon based on a spinning disk that can be used stand-alone as stickers.

ORIGINAL MONSTERTHREADLESSBrief:Design a T-shirt submision on the theme of ‘orginal monsters’.

Delivered:5 colour t-shirt design

Concept:A lighthearted monster which is half chicken, half egg with one leg.

SECRET 7” HAIMBriefThe brief for this competition was to design a 7” record cover for HAIM's single ‘Better off Now’.

Delivered:A 7” x 7” digital CMYK record front cover.

ConceptThe lyrics of the song address the complica-tions of breaking up. I took the idea of having half of her taken away or greyed out and developed the illustrated visuals to suit the format and scale.